Top Companies in North America Eye Makeup Market with Market Size | Suppliers & Manufacturers 2025

Top Companies in North America Eye Makeup Market with Market Size

The North America eye makeup market is highly competitive, with key players vying for a larger share in the market. These companies have made significant contributions to the growth and development of the industry, driving innovation and setting trends. Through their strategic marketing efforts, these leading companies have been able to capture the attention of consumers and establish themselves as top contenders in the market. One of the main factors contributing to the success of these companies is their wide range of product offerings catering to different segments within the eye makeup market. From high-end luxury brands to more affordable options, these companies have something for every consumer's preference and budget.

In addition, these companies also prioritize research and development to constantly improve their products and stay ahead of the competition. They invest in new technologies, ingredients, and formulations to create innovative products that meet the evolving needs and preferences of consumers. Moreover, these market leaders also have a strong online presence, leveraging social media platforms and e-commerce channels to reach a wider audience and drive sales. This allows them to tap into the growing trend of online shopping and engage with customers directly.

With their strong brand reputation, extensive product range, commitment to research and development, and effective marketing strategies, these companies continue to dominate the North America eye makeup market. As the industry evolves, they will play a crucial role in shaping its future trajectory. So it is important for businesses entering this market to closely monitor and learn from these top companies to stay competitive and drive their own growth. They serve as a benchmark for success in the industry and will continue to set the bar high for others to follow. Ultimately, it is through the contributions of these companies that the North America eye makeup market has grown into what it is today – a thriving and dynamic industry with endless possibilities. According to 6Wresearch, the North America Eye Makeup Market size is expected to grow at a significant CAGR of 6.2% during the forecast period of 2025-2031.

List of the Leading Companies in the North America Eye Makeup Market

1. L'Oreal

L'Oreal is a leading beauty and cosmetics company with a strong presence in the North American eye makeup market. The company has a diverse portfolio of popular brands such as Maybelline New York, NYX Professional Makeup, and Lancôme. With a focus on innovation and quality, L'Oreal has established itself as a trusted brand among consumers.

2. Estée Lauder Companies

Estée Lauder Companies is another major player in the North American eye makeup market. The company owns popular brands such as MAC Cosmetics, Clinique, and Bobbi Brown. With a commitment to sustainability and social responsibility, Estée Lauder Companies has become a preferred choice for many consumers.

3. Procter & Gamble (P&G)

P&G is a multinational consumer goods company that produces a wide range of products, including eye makeup. The company's popular brands in the eye makeup market include CoverGirl and Max Factor. With a strong focus on innovation and research, P&G continues to maintain its position as one of the top companies in North America.

4. Johnson & Johnson

Johnson & Johnson is a global healthcare company that also has a presence in the eye makeup market through its brand Neutrogena. The company prides itself on creating products that are safe, effective, and of high quality. With a strong commitment to sustainability and social responsibility, Johnson & Johnson has earned the trust of consumers in North America.

5. Revlon

Revlon is a well-known brand in the beauty industry with a range of eye makeup products loved by consumers in North America. The company's mission is to inspire and empower people through its innovative products. With a focus on inclusivity and diversity, Revlon has become a top choice for many individuals.

6. Coty Inc.

Coty Inc. is a global beauty company with a strong presence in the North American eye makeup market. The company owns popular brands such as Rimmel London, CoverGirl, and Sally Hansen. With a commitment to sustainability and ethical practices, Coty Inc. has gained a loyal following among consumers.

7. Avon Products

Avon Products is one of the oldest beauty companies in the world and has a strong presence in the North American eye makeup market through its brand Avon. The company is known for its affordable yet high-quality products and a strong focus on social responsibility and women empowerment.

8. Shiseido Company

Shiseido Company is a Japanese multinational beauty company that has become a major player in the North American eye makeup market through its brand NARS Cosmetics. With a commitment to sustainability and innovation, Shiseido Company continues to grow in popularity among consumers.

9. Unilever

Unilever is a consumer goods company with a diverse portfolio of products, including eye makeup. The company's popular brands in the North American market include Dove and Vaseline. With a strong focus on sustainability, Unilever has gained the trust and loyalty of consumers.

10. Chanel

Chanel is a luxury fashion brand that also offers high-end eye makeup products loved by consumers in North America. With a strong reputation for quality and exclusivity, Chanel has become one of the top companies in the luxury eye makeup market.

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