Top Companies in North America Gummy Vitamins Market with Market Size | Suppliers & Manufacturers 2025

Top Companies in the North America Gummy Vitamins Market with Market Size

The North America Gummy Vitamins Market has witnessed a remarkable surge in demand, driven by growing awareness of health and wellness among consumers. These vitamins offer a convenient and enjoyable alternative to traditional pills, making them increasingly popular as a means to supplement daily nutritional requirements. Leading gummy vitamin brands not only provide delicious options but also emphasize quality, sustainability, and community engagement. By adopting innovative approaches to wellness and prioritizing natural ingredients, these brands are setting benchmarks in the ever-expanding market. Several factors contribute to the rise in demand for gummy vitamins. Their convenience and palatable form make them appealing across various age groups. Moreover, the increasing preference for natural and organic ingredients aligns with the growing consumer trend toward healthier lifestyles. The availability of diverse products tailored to specific health needs, such as immunity support, energy boosts, and better sleep, further bolsters market growth.

The COVID-19 pandemic has been a significant catalyst, as consumers have turned to supplements to enhance their immune systems and overall health. In response, gummy vitamin brands have focused on natural ingredients, transparency, and innovative formulations to meet consumer expectations. As the popularity of gummy vitamins continues to grow, the market is likely to attract new players, intensifying competition. This competitive landscape will drive further innovation and diversification of products, offering consumers more choices to address their nutritional needs. The North America Gummy Vitamins Market is poised for continued growth, reflecting a broader societal shift toward health-conscious living. With innovation, commitment to quality, and a focus on consumer well-being, the industry is set to thrive in the coming years. As per 6Wresearch, the North America Gummy Vitamins Market is projected to grow at a significant CAGR of 14.7% in 2025-2031F.

List of the Leading Companies in the North America Gummy Vitamins Market

1. Nature's Bounty

Nature's Bounty is a leading global manufacturer of vitamins and supplements. They offer a wide range of gummy vitamins for adults and children, including popular brands such as Osteo Bi-Flex, Solgar, and Sundown Naturals. Nature's Bounty has also been recognized for its commitment to sustainability, using eco-friendly packaging materials and supporting environmental initiatives.

2. Church & Dwight Co., Inc.

Church & Dwight Co., Inc. is a multinational consumer goods company that offers a diverse portfolio of personal care and household products, including gummy vitamins under their brand name Vitafusion. Their gummy vitamins are made with natural fruit flavors and colors, and they have been the recipient of numerous awards for taste and quality.

3. SmartyPants Vitamins

SmartyPants Vitamins was founded by two parents who wanted to create a better supplement option for their children. They offer a variety of gummy vitamins for both adults and kids, made with high-quality ingredients and free from common allergens. Their commitment to transparency and sustainability has earned them a loyal customer base and several industry awards.

4. Olly Public Benefit Corporation

Since its inception in 2014, Olly Public Benefit Corporation has been on a mission to make nutrition simple and fun. The company offers a wide range of gummy vitamin products, including multivitamins, sleep supplements, and beauty supplements. With its focus on natural ingredients and innovative formulations, Olly has quickly become a popular choice among health-conscious consumers in North America.

5. Natural Vitality

Natural Vitality is committed to providing high-quality gummy vitamins made with organic and plant-based ingredients. Their products are free from artificial colors and flavors, as well as common allergens like gluten and dairy. Their flagship product, Calm Gummies, has gained widespread popularity for its unique blend of magnesium citrate and natural fruit flavorings.

6. Vitafusion

Vitafusion is a brand under Church & Dwight Co., Inc. and has been a trusted name in the gummy vitamin industry for over 20 years. They offer a variety of gummy vitamins for adults and children, including multivitamins, probiotics, and specialty supplements. Their products are made with natural fruit flavors and colors, and they have won numerous awards for taste and quality.

7. Rainbow Light

Rainbow Light is a pioneer in the natural supplements industry, and their gummy vitamins are no exception. They offer a wide range of non-GMO, gluten-free, and vegan gummy vitamins for adults and children. Their commitment to transparency and sustainability has earned them certifications from reputable organizations such as B Corp and NSF International.

8. Hero Nutritionals

Hero Nutritionals specializes in creating delicious and nutritious gummy vitamins for the whole family. Their products are made with natural flavors and colors, as well as carefully selected vitamins and minerals to support overall health and wellness. They have also been recognized for their efforts in sustainability, using eco-friendly packaging materials, and supporting environmental causes.

9. OLLY Nutrition

OLLY Nutrition is focused on providing gummy vitamins that not only taste great but also deliver essential nutrients to support specific health needs. Their products are made with high-quality ingredients and come in fun shapes and vibrant colors. Their commitment to sustainability and transparency has earned them certifications from organizations such as B Corp and NSF International.

10. Nordic Naturals

Nordic Naturals is a leading brand in the fish oil supplements industry, and they have also ventured into gummy vitamins with their popular product line, Nordic Berries. These gummy multivitamins are made with purified fish oil and carefully selected nutrients to support overall health. They have been recognized for their sustainable sourcing practices and commitment to quality standards.

11. Nutramax

Nutramax is known for its high-quality nutritional supplements, and their gummy vitamins are no exception. Their products are made with natural flavors and colors, as well as carefully selected nutrients to support specific health needs. Their dedication to research and quality has earned them awards and certifications from reputable organizations such as the National Animal Supplement Council (NASC).

12. Nature Made

Nature Made is a trusted brand by healthcare professionals and consumers alike. They offer a variety of gummy vitamins for adults and children, including multivitamins, probiotics, and specialty supplements. Their products are made with high-quality ingredients and have undergone rigorous testing to ensure potency and purity. They also has partnerships with reputable organizations such as USP (United States Pharmacopeia) to maintain quality standards.

13. SmartyPants

SmartyPants is known for their delicious and nutritious all-in-one gummy vitamins that contain a blend of essential nutrients. Their products are free from artificial colors, flavors, and high fructose corn syrup. They have also partnered with non-profit organizations to provide vitamins to children in need around the world. Their efforts in sustainability and giving back have earned them recognition from reputable organizations such as B Corp.

14. Garden of Life

Garden of Life is a leading brand in the natural supplements industry, and their gummy vitamins are no exception. They offer a variety of certified organic gummy vitamins for adults and children, made with real fruit extracts and fortified with essential nutrients. Their commitment to quality and sustainability has earned them certifications from organizations such as B Corp, USDA Organic, and Non-GMO Project. They also have a strong belief in giving back to the community through their partnership with Vitamin Angels.

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