Top Liquid Laundry Detergent Brands in India | Manufacturers & Official Website 2025

Top Liquid Laundry Detergent Brands in India

In recent years, there has been great growth in the liquid laundry market in India, with the main players contributing significantly to the growth of the market. Companies played a critical role in meeting the changing consumer demands. One of the main factors contributing to this growth is the growing awareness of consumers' requirements.  

Furthermore, the growing demand for stable, environmentally friendly products has led to an increase in demand for environmentally friendly detergents to clean liquids. This has led players in the market to concentrate on research, development, and innovation, and introduces greener options. In addition, growing penetration into e-commerce in India facilitated these companies in order to achieve a wider consumer base. 

This has opened up new opportunities for growth and expansion, as online channels provide consumers with a convenient way to buy liquid detergents for linen. In addition, with an increase in disposable income and a change in lifestyle, there is an increasing demand for linen products. According to 6Wresearch, Liquid Laundry Detergent Market size is estimated to expand at a CAGR of 3% during 2025-2031. 

List of the Leading Companies in the Liquid Laundry Detergent Market

1. Procter & Gamble (P&G)

P&G is a global giant in the consumer goods industry and has a significant presence in India's liquid laundry detergent market with brands like Ariel and Tide. The company constantly innovates and offers a diverse range of products to meet the evolving needs of consumers.

2. Godrej Consumer Products Ltd.

Godrej Consumer Products Ltd. (GCPL) is one of the leading players in India's FMCG market with popular brands like Cinthol, Good Knight, and Hit. The company's liquid laundry detergent brand, Ezee, has gained a strong foothold in the market due to its eco-friendly and skin-friendly formula.

3. Nirma Limited

Nirma Limited is a well-known household name in India and has a significant presence in the liquid laundry detergent market with its brand, Nirma. The company offers cost-effective products that cater to the mass market segment.

4. Reckitt Benckiser (RB)

RB is a multinational consumer goods company with popular brands like Dettol, Harpic, and Vanish. In India's liquid laundry detergent market, RB's brand Surf Excel Matic is a popular choice among consumers due to its advanced formula and convenient packaging.

5. Jyothy Laboratories Limited

Jyothy Laboratories Limited is a rapidly growing company in India's FMCG market with brands like Ujala, Maxo, and Exo. The company's liquid laundry detergent brand, Henko, is known for its stain removal properties and has gained a loyal customer base over the years.

6. Rohit Surfactants Private Limited (RSPL)

RSPL is a leading player in India's FMCG industry with brands like Fena, Nip, and Namaste India in its portfolio. The company's liquid laundry detergent brand, Fena Superwash, has gained popularity for its value-for-money proposition and effective cleaning.

7. Ghari Industries Pvt. Ltd.

Ghari Industries Pvt. Ltd. is a leading player in India's detergent market with its popular brand, Ghari. The company has a strong presence in the liquid laundry detergent segment, offering products that cater to different types of fabrics and stains.

8. Henkel India Ltd.

Henkel India Ltd. is a subsidiary of the German multinational company Henkel AG & Co. KGaA and has a significant presence in India's FMCG market with brands like Pril, Margo, and Fa. In the liquid laundry detergent market, its brand Henko Stain Champion has gained popularity for its effective stain removal formula.

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