Top Liquid Laundry Detergent Brands Worldwide | Leading Brands 2025

Top Liquid Laundry Detergent Brands Worldwide

Over the years, the fluid detergent industry has grown steadily, with key players in the industry making significant contributions to this growth. There is a growing demand for environmentally friendly natural products which has been aiding in market growth. Due to the growing environmental issues and consumer awareness, there has been a shift in the direction of more stable options. Many major players in the market are aware of this and are currently offering environmentally friendly detergents to linens that are free from harsh chemicals.

In addition to this, technological achievements have played a critical role in stimulating the growth of the market for strong liquid products. The development of advanced washing machines and other laundry devices leads to a high demand for high-efficiency and concentrated detergents. Major players in the market have used this trend to introduce new, improved products to meet these specific needs. According to 6Wresearch, Liquid Laundry Detergent Market size is anticipated to rise at a CAGR of 4.2% during 2025-2031. 

List of the Leading Companies in the Liquid Laundry Detergent Marke

1. Procter & Gamble Co.

Procter & Gamble Co. is a multinational consumer goods company that specializes in a wide range of products, including laundry detergent. The company was founded in 1837 by William Procter and James Gamble and has since become one of the largest companies in the world. Along with liquid laundry detergent, Procter & Gamble also offers powder and pod detergents under popular brands such as Tide, Gain, and Downy.

2. Henkel AG & Co. KGaA

Henkel AG & Co. KGaA is a German chemical and consumer goods company that was founded in 1876 by Fritz Henkel. The company offers liquid laundry detergent under its popular brand, Persil, along with other brands such as Purex and Sunlight.

3. Unilever

Unilever is a British-Dutch multinational consumer goods company that was formed in 1929 through the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. The company offers liquid laundry detergent under brands such as Persil, Omo, Surf, and Skip.

4. Church & Dwight Co., Inc.

Church & Dwight Co., Inc. is an American manufacturer of household products that was founded in 1846 by Austin Church and John Dwight. The company offers liquid laundry detergent under its well-known brand Arm & Hammer, along with other brands such as OxiClean and XTRA.

5. S.C. Johnson & Son, Inc.

S.C. Johnson & Son, Inc. is an American multinational manufacturer of household cleaning supplies and consumer chemicals that was founded in 1886 by Samuel Curtis Johnson Sr. The company offers liquid laundry detergent under its brand Wisk, along with other brands such as Pledge and Glade.

6. Colgate-Palmolive Company

Colgate-Palmolive Company is an American multinational consumer goods company that was founded in 1806 by William Colgate. The company offers liquid laundry detergent under its brand Fab, along with other brands such as Ajax and Murphy Oil Soap.

7. Kao Corporation

Kao Corporation is a Japanese chemical and cosmetics company that was Establishment Year 1887 by Tomiro Nagase. The company offers liquid laundry detergent under brands such as Attack and Ariel, along with other household products.

8. Reckitt Benckiser Group plc

Reckitt Benckiser Group plc is a British multinational consumer goods company that was founded in 1823 by Isaac Reckitt. The company offers liquid laundry detergent under brands such as Woolite and Vanish, along with other household products.

9. Lion Corporation

Lion Corporation is a Japanese chemical company that was Establishment Year 1891 by Tomijiro Kobayashi. The company offers liquid laundry detergent under its brand Top, along with other household and personal care products.

10. Ecover

Ecover is a Belgian sustainable cleaning products company that was founded in 1979 by Frans Bogaerts. The company offers liquid laundry detergent under its brand Ecover, along with other eco-friendly household and personal care products.

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