India Advertising Market size is anticipated to grow at a CAGR of 12.7% during 2023-2029

Mobile segment, in terms of types, generated the maximum revenue share in India Advertising Market – 6Wresearch

Mobile segment dominated the market and it will continue to dominate it in the future. Mobile advertising in India is flourishing due to increased smartphone and internet accessibility, altering consumer habits favouring mobile engagement, advanced targeting capabilities, the emergence of engaging ad formats, and the escalating presence of e-commerce on mobile platforms. These elements combine to underscore the pivotal role of mobile advertising in the marketing strategies of businesses aiming to efficiently reach their target audience.

According to 6Wresearch, India Advertising Market size is anticipated to grow at a CAGR of 12.7% during 2023-2029. The swift rise in digital adoption, accompanied by the increasing use of smartphones and data consumption, presents a favorable outlook for the advertising market by expanding opportunities within the digital advertising realm. Digital media holds an advantage over traditional advertising, attributed to its ability to target specific audiences, run tailored campaigns, and provide cost benefits. Consequently, the expansion of the digital user base is expected to drive businesses and brands to escalate their advertising expenditure, consequently boosting the overall advertising market. The burgeoning e-commerce industry in India has spurred a surge in demand for effective advertising strategies, driving increased spending in digital marketing. This symbiotic relationship has fostered innovation and creativity in advertising, fuelling the growth of the overall advertising industry.

According to Ravi Bhandari, Research Head, 6Wresearch, TV has historically dominated India's market, with 66.62 million DTH subscribers as of December 2022, but growth has slowed due to increased alternative options. The surge in smartphone capabilities, coupled with India's advancing digital infrastructure, suggests a shift towards mobile-centric entertainment consumption, potentially reshaping the market landscape.

The India Advertising Market (2023-2029) report provides an in-depth analysis with 23 figures and 3 tables, covered in 77 pages. The report comprehensively covers the market by types. The report provides a detailed as well as unbiased analysis of the on-going drivers, opportunities/high growth areas, and trends of the sector which are projected to support the stakeholders to align as well as devise their market strategies as per to the latest and future market dynamics.