India Baby Product Market size is projected to grow at a CAGR of 9.5% during 2024-2030F

Talcum Powder on the basis of product types, attained the highest revenue share in India Baby Product Market – 6Wresearch

In 2023, Talcum Powder continued to lead the India baby products market. Talcum powder is known for its ability to absorb moisture and reduce skin-on-skin friction, thereby helping to prevent diaper rash. Furthermore, companies are switching to more natural-based ingredients, such as J&J introducing corn starch-based baby talc products, addressing concerns over safety. This would reduce safety concerns and further propel this segment in the coming years.

According to 6wresearch, India Baby Product Market size is projected to grow at a CAGR of 9.5% during 2024-2030F. The Periodic Labour Force Survey Report 2022-23 highlights increased female labor force participation, which reached 37% in 2023. Coupled with a per capita GDP expected to reach USD 4,000 by 2030 from USD 2,050 in 2019, this increase is anticipated to boost the spending power of consumers, further propelling the Indian baby products market. The survey by Mylo reveals a shift in the baby product market, with 85.9% of parents prioritising chemical-free items, and 58.4% preferring natural ingredients in baby products. Furthermore, changing shopping habits show a majority buying baby products every 1-2 months, which would drive the baby product market in the coming year.

Safety concerns in the Indian baby product market have escalated following the Johnson & Johnson talc powder controversy, with heightened attention from consumers and regulatory bodies. The company faces approximately 50,000 lawsuits and an $8.9 billion settlement over alleged cancer-causing contaminants in its products.

According to Shivankar, Research Manager, 6Wresearch, in 2023, the Northern region dominated the revenue share of the India baby products market. Northern India is densely populated, with states like Uttar Pradesh, Bihar, and Rajasthan having some of the highest population densities in the country. The large population base translates to a higher number of babies being born, leading to increased demand for baby products.

The India Baby Product Market (2024-2030) report provides an in-depth analysis with 27 figures and 9 tables, covering 116 pages. The report comprehensively covers the market by product type, distribution channel and region. The report provides a detailed as well as unbiased analysis of the ongoing drivers, opportunities/high growth areas, and trends of the sector which are projected to support the stakeholders to align as well as devise their market strategies as per the latest and future market dynamics.