Libya Infant Formula Market is projected to grow at a CAGR of 1.5% from 2025-2031F

Powdered formula segment by Formula, held the highest revenue share in Libya Infant Formula Market -6Wresearch

In 2024, powdered formula dominated Libya's infant formula market by revenue share due to its longer shelf life, affordability and convenience for storage. Parents preferred powdered formula as it is easy to prepare and store, making it ideal for both home use and travel. Additionally, the availability of various formulations for different dietary needs contributed to its strong market preference, solidifying its position as the leading choice in Libya.

According to 6Wresearch, Libya Infant Formula Market is projected to grow at a CAGR of 1.5% from 2025-2031F. The Infant Formula market in Libya has experienced steady growth and presents a positive trajectory for market expansion, primarily fueled by increasing urbanization, heightened government efforts to raise awareness about child nutrition, and a growing female workforce. For instance, with 77.5% of the population residing in urban areas and a female labor force participation rate of 34.78% in 2023, more women are entering the workforce. This shift has led to a rising demand for convenient childcare solutions, such as infant formula, allowing working mothers to balance both work and childcare responsibilities.

Libya’s healthcare sector, bolstered by efforts from UNICEF, WHO, and the Ministry of Health, has placed greater emphasis on enhancing maternal and child healthcare. In 2023, over 174,000 children and women utilized primary healthcare services, while more than 40,000 caregivers received feeding guidance. These efforts, along with 4.2% of the GDP allocated to healthcare, have contributed to improved maternal and child health and increased awareness of optimal infant nutrition. As healthcare infrastructure continues to improve, more caregivers are seeking professional advice, further boosting the demand for infant formula.

Looking ahead, the expansion of the retail and e-commerce sectors is further driving growth in Libya’s infant formula market. In January 2025, French retail giant Géant Hypermarket opened its second branch in Benghazi, while the number of supermarkets across Libya rose by 9.11% to reach 2,410. This growth in retail outlets enhances access to both international and local essential products, including infant formula, making them more readily available to a larger population. As a result, the market is expected to witness continued growth in the coming years.

According to Parth, Senior Research Analyst, 6Wresearch, the offline distribution channel dominated Libya’s infant formula market, as consumers preferred physical retail stores and pharmacies for purchasing baby products. These stores offer immediate access to products, dependable customer service, and the ability to inspect product quality in person, making them the favored option for many parents in Libya.

Libya Infant Formula Market (2025-2031) report provides an in-depth analysis with 17 figures and 3 tables, covered in 67 pages. The report thoroughly covers market by formula, type, and distribution channel. Libya Infant Formula Market outlook report provides an unbiased and detailed analysis of the on-going Libya Infant Formula Market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.