Smart TV Market: Global Market Outlook

Imagine you say "Hi TV, power on" and the TV turns on. With integrated voice commands technology in Samsung Smart TV, one can use its voice to change channels and search for content on the Web. Also known as connected television or hybrid television, a smart TV is a TV, set with integrated internet capabilities, or a television set-top box that offers advanced connectivity as well as computing abilities.

According to 6Wresearch the Global Smart TV market is currently displaying healthy growth due to rising demand of web-enabled TVs and various governments’ initiative to go from Analog to Digital. In terms of unit shipments, Global Smart TV market is expected to exhibit a growth of 23.0% and estimated to constitute around 50% of the total TV shipments in 2016. In 2011, Global Smart TV market is dominated by the Asia Pacific (APAC) region followed by Europe.

The market has become the latest battle ground for the traditional TV giants such as Samsung, LG, Sharp, Sony, Panasonic, etc. with each eyeing for gaining the maximum share of the consumers’ wallet. The industry is also witnessing the entry of companies such as Lenovo and Apple which have recently launched Smart TV.