Thailand Home Fragrance Market revenue is projected to grow at a CAGR of 7.8% during 2024E-2030F

Air fresheners by product dominated the highest revenue share within Thailand Home Fragrance Market- 6Wresearch

In 2023, air fresheners dominated the revenue share within Thailand's home fragrance market, driven by their cost efficiency, widespread availability, and ease of use. Their ability to deliver instant and effective results has positioned them as the preferred choice for consumers seeking a convenient and affordable solution to enhance indoor air quality and ambiance.

According to 6Wresearch, Thailand Home Fragrance Market revenue is projected to grow at a CAGR of 7.8% during 2024E-2030F. Thailand's rapid urbanization, with 54% of its 70 million population in urban areas projected to reach 74% by 2040, is driving demand for modern living solutions. Key cities like Bangkok, Phuket, and Chonburi are leading this shift, supported by smart city initiatives under the Thailand 4.0 strategy and the Eastern Economic Corridor (EEC) project. The government plans to raise the minimum daily wage to $17.50 by 2027, boosting disposable incomes.

The Ministry of Digital Affairs, through DEPA, has allocated $168.75 million for smart city zones in 2024, while $37 billion is earmarked to develop the EEC into a financial hub by 2037. These developments are expected to drive demand in the home fragrance market, as rising disposable incomes lead consumers to invest in lifestyle products that enhance urban living environments.

According to Suryakant, Senior Research Analyst, 6Wresearch, supermarkets and hypermarkets dominated Thailand's home fragrance market in 2023 due to their convenience, extensive product selection, and competitive pricing. These retailers provide a one-stop shopping experience, attract a wide range of consumers, and leverage strong brand trust. The online distribution channel is expected to grow fastest in Thailand's home fragrance market due to increasing internet penetration, the rise of e-commerce platforms, and shifting consumer preferences towards convenient shopping. The ability to browse a wider range of products and the convenience of home delivery further drive consumers toward online purchases, fuelling rapid growth in this channel.

Thailand Home Fragrance Market (2024-2030) report provides an in-depth analysis with 18 figures and 5 tables, covered in 67 pages. The report comprehensively covers the market by product, distribution channel, and end-user. The report provides a detailed as well as unbiased analysis of the ongoing drivers, opportunities/high growth areas, and trends of the sector which are projected to support the stakeholders to align as well as devise their market strategies as per the latest and future market dynamics.