Compact Digital Cameras popularly known as Point and Shoot devices are facing stringent competition from smartphones in the country. Mobile OEMs are targeting the photography segment and have been expanding their camera centric smartphones product portfolio. This factor has restrained the growth of India Compact Digital Camera market.
Key Highlights (CY H1 2016)
According to 6Wresearch, India Digital Camera market shipments reached over 0.3 Million units in CY H1 2016. Compact Digital camera market registered a significant decline, whereas the Digital Single-Lens Reflex (DSLR) segment recorded a triple digit growth of more than 110% in the second quarter of 2016 as compared to the previous quarter same year. Nikon emerged as a market leader in the Compact Digital Camera market, whereas, Canon dominated the DSLR segment.
Table: India Digital Camera Market, By DSLR and Compact/Point & Shoot Camera
Source: 6Wresearch Quarterly India Digital Camera Market, CY H1’ 2016
- Canon, Nikon and Sony together captured majority of the market share
- CMOS sensors registered around 70% share
- DSLR segment dominated the market with more than 50% share
According to Suman Gautam, Research Associate, 6Wresearch, “Despite the rising trend of smartphones in India, the DSLR cameras have gained significant adaptation over the last few quarters. Consumers have exhibited rising awareness towards the key functionalities of DSLRs over the conventional smartphones and Point & Shoot cameras.”
“However, the consumer perception towards DSLR cameras is still hindering the true potential of this segment. End-users still hesitate to invest in a standalone photography device and end up in buying a camera centric smartphone. Although, innovative advertisement campaigns by OEMs such as, Canon conducting workshops in schools to promote photography will further contribute in rising adaptation of various DSLR functionalities such as irreplaceable sharpness, precise autofocus and shooting speed, across the country.”, she further added.
Motorola recently came up with Moto Z series smartphones, a hybrid product category which is compatible with various Moto Mods. Camera mod, an accessory which can instantly modify the smartphones into a super zoom camera is expected to further decline the demand for Compact/Point & Shoot cameras over the coming quarters.
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India Digital Camera market CY H1 2016