Pico projectors are popular for their small size, portability and ease of use. These devices can be embedded with other electronic devices such as mobile phones and computers for large screen display, this creates tremendous opportunities for the portable display market. Pico Projectors are popular among the youths due to its portable entertainment factor. Although, due to lack of consumer awareness and adaptation in India, the market didn’t register the expected growth over the last few quarters.
Key Highlights (CY H1 2016)
According to 6wresearch, India Pico projector market (brightness up to 500 Lumens) recorded a considerable decline of more than 50% in CY H1 2016 as compared to the same period previous year. Xelectron registered major market share followed by Vbera and Portronics. Some of the major players in the India Pico Projector market are Zync, Sony, Acer and others.
Table: India Pico Projector Market, By Maximum Resolution
Source: 6Wresearch Quarterly India Pico Projector Market, CY H1’ 2016
Note: Others includes 854 x 480, 1280 x 800, etc.
In CY H1 2016, Pico Projectors with lamp life of 20,000 hours captured around 85% market share. Additionally, in display category, LED technology dominated the market, however, the demand for LCoS (Liquid Crystal on Silicon) segment is expected to increase over the coming quarters.
- More than 12 vendors shipped Pico projectors
- Xelectron, Vbera and Portronics together captured around 60% share of the market
- Pico projectors with VGA resolution (640 x 480) covered majority of the market share in CY H1 2016.
- Majority of the Pico projectors offered contrast ratio ranging between 300-800
According to Suman Gautam, Research Associate, 6Wresearch, “Pico projector market which was expected to grow due to rising demand for mobility and increasing trend of BYOD (Bring Your Own Devices), failed in gaining acceptance among the consumers in recent quarters”.
“Lack of awareness and adaptation are few of the prime factors for the declining growth of Pico Projectors market in the country. Although, updations in display technologies such as LCoS (Liquid Crystal on Silicon) and Laser Beam Steering (LBS) are expected to fuel the market and provide a much needed boost for the growth of this market.”, she further added.
Ganesh Nachiappan, National Manager, Projector Business, India, Acer: “India Pico Projector market is expected to register high adaptation over the coming quarters owing to rising consumer awareness and increasing demand across youth segment which will play a crucial role for the growth of this market.”
Recently, Lenovo owned Motorola launched Moto Z and Moto Z style which can also be used as a portable projector after adding a Moto Mod Projector accessory. Major mobile OEM’s are expected to launch similar devices over the coming quarters which would create stringent competition for Pico Projector players in the country.
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India Pico Projector Market CY H1 2016