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Ongoing Economic Reforms in Education Sector Along with Emphasis on Eradication of Illiteracy Would Drive India Stationery Market during 2018-24 - 6Wresearch

13 February, 2018

India Stationery market holds tremendous growth potential as the country has nearly 22-24 crore students studying and requiring notebooks and other stationery materials. Increasing number of schools and offices, improved standard of living as well as shift in focus from inexpensive to premium quality products on account of rapidly burgeoning economy are some of the crucial factors which would drive the demand for stationery products in India over the next six years. Further, government initiatives such as National Policy on Education and Sarva Shiksha Abhiyan to ensure low cost and quality compulsory education for all would also spur the growth of stationery market in India.

According to 6Wresearch, India Stationery Market revenues are projected to grow at a CAGR of 10.5% during 2018-24. Indian stationery industry is highly fragmented and is majorly dominated by the unorganized players and this situation is quite alarming for the organized sector players. However, the demonetization policy introduced by the Government of India and the introduction of GST in 2017 would help the unorganized trade to fall in line with the organized trade and this would benefit the industry over the coming years.

According to Ravi Bhandari, Assistant Manager, 6Wresearch, "Amongst all the applications, the education application held majority of the revenue share in 2017 and would maintain its dominance during the forecast period owing to increasing school enrolments and the government target to attain Gross Enrolment Ratio of 30% by 2020."

"By Regions, consumption-wise, the Northern Region captured majority of the revenue share followed by the Western region in 2017. Though, the Western region, particularly Maharashtra is the largest exporter of stationery products in India", Ravi further added.

According to Prakhar Srivastava, Senior Research Analyst, Research and Consulting, 6Wresearch, "By Stationery Type, paper stationery held major revenue share in comparison to non-paper stationery in 2017 and is anticipated to maintain its dominance and depict greater growth during the forecast period on account of growing emphasis on education and literacy."

"In paper stationery, exercise notebooks held major revenue share in 2017 followed by the copier segment. However, copier segment is anticipated to depict greater growth on account of increasing domestic demand for better quality paper and increasing duty-free imports of uncoated copier paper from ASEAN countries such as Indonesia, Thailand and Singapore", Prakhar concluded.

According to Raman Preet Singh Khera, Research Associate, Research and Consulting, 6Wresearch, "In the exercise notebook segment, notebooks were the major contributors in revenue terms in 2017 on account of their extensive consumption by the school-going children followed by drawing notebooks and notepads. In volume terms, notebooks held the major volume share followed by pocket/reminder notebooks and notepads.

"In non-paper stationery type, pens captured the largest chunk of revenues and are expected to maintain their dominance during the forecast period as there is no substitute for a writing instrument such as a pen in today's advanced age where internet and cell phones dominate the market. Further, ball pens captured major revenue and volume shares, whereas; gel pens are growing at the fastest pace amongst all the type of pens owing to a shift in the buying behavior of consumers towards premium products", Raman Preet further added.

Some of the key players in India Stationery market include- ITC, Navneet, Hindustan Pencils, DOMS, BIC Cello, Flair, Kokuyo Camlin, Sundaram, JK Paper, West Coast Paper Mills, Pidilite and Ballarpur Industries.

"India Stationery Market (2018-2024)" provides an in-depth analysis with 245 figures and 110 tables covered in 353 pages. The report estimates and forecast the overall India stationery market by revenues, volume, paper and non-paper stationery, organized vs. unorganized, types, price category, GSM type, size, number of pages, number of leaves, color orientation, ruling, style, number of subjects, material type, applications and by regions and states. The report provides an unbiased and detailed analysis of the on-going trends, opportunities/high growth areas and market drivers which would help the stakeholders to device and align their market strategies according to the current and future market dynamics.

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