Australia Men's Underwear Market (2024-2030) Outlook | Size, Value, Analysis, Trends, Revenue, Companies, Forecast, Growth, Share & Industry

Market Forecast By By Material Type (Cotton, Wool, Silk, Polyester, Rayon, Linen, Nylon, Others), By By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), By By Size (XS, S, M, L, XL, XXL, XXXL), By By Age Group (15-25, 26-35, 46-55, 56-65, 65+), By By Sales Channel (Wholesalers/ Distributors, Hypermarkets/ Supermarkets, Specialty Stores, Multi-brand Stores, Online Retailers, Others) And Competitive Landscape
Product Code: ETC213527 Publication Date: May 2022 Updated Date: May 2024 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 60 No. of Figures: 40 No. of Tables: 7

Australia Men`S Underwear Market Competition 2023

Australia Men`S Underwear market currently, in 2023, has witnessed an HHI of 3128, Which has decreased slightly as compared to the HHI of 6345 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

 Australia Men`S Underwear Market Competition 2023

Australia Mens Underwear Market Overview

In Australia, the men`s underwear market provides a variety of undergarments designed for comfort, support, and style. From classic briefs and boxers to modern boxer briefs and trunks, this market offers options in different cuts, fabrics, and designs to suit individual preferences and lifestyles. With an emphasis on quality, durability, and innovation, the men`s underwear market in Australia caters to the everyday needs of men while keeping up with evolving fashion trends and technological advancements.

Drivers of the market

In Australia, the men`s underwear market is experiencing growth driven by several key factors. Firstly, there`s a growing emphasis on comfort, performance, and style in men`s innerwear, leading to increased demand for innovative and premium-quality underwear products. This includes the popularity of moisture-wicking fabrics, seamless designs, and supportive constructions that cater to active lifestyles and diverse body types. Additionally, changing fashion trends and the influence of athleisure blur the lines between underwear and outerwear, with men seeking stylish and multifunctional underwear options. Moreover, the expansion of e-commerce platforms and direct-to-consumer brands offers greater accessibility and convenience for consumers to explore and purchase underwear products.

Challenges of the market

Challenges in the men`s underwear market include brand competition, fabric innovations, and sustainability initiatives. Manufacturers must develop underwear that offers comfort, support, and durability while differentiating their brands through design aesthetics and performance features. Additionally, addressing concerns about supply chain transparency, fair labor practices, and environmental sustainability poses ongoing challenges in the market.

Government Policy of the market

In Australia, the government`s involvement in the men`s underwear market revolves around consumer protection, fair trade practices, and product safety regulations. Regulatory bodies such as the Australia Competition and Consumer Commission (ACCC) oversee market activities to ensure compliance with standards for fabric composition, labeling, and manufacturing practices. While direct policies targeting this market may be limited, broader initiatives related to industry sustainability and innovation indirectly impact manufacturers and consumers in the men`s underwear market.

Key Highlights of the Report:

  • Australia Men's Underwear Market Outlook
  • Market Size of Australia Men's Underwear Market, 2023
  • Forecast of Australia Men's Underwear Market, 2030
  • Historical Data and Forecast of Australia Men's Underwear Revenues & Volume for the Period 2020 - 2030
  • Australia Men's Underwear Market Trend Evolution
  • Australia Men's Underwear Market Drivers and Challenges
  • Australia Men's Underwear Price Trends
  • Australia Men's Underwear Porter's Five Forces
  • Australia Men's Underwear Industry Life Cycle
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By By Material Type for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Cotton for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Wool for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Silk for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Polyester for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Rayon for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Linen for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Nylon for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Cotton Men's Underwear Market Revenues & Volume By Others for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By By Category for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Regular Brief for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Boxer Brief for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Boxer Shorts for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Trunks for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Thongs for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By By Size for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By XS for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By S for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By M for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By L for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By XL for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By XXL for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By XXXL for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By By Age Group for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By 15-25 for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By 26-35 for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By 46-55 for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By 56-65 for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By 65+ for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By By Sales Channel for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Wholesalers/ Distributors for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Hypermarkets/ Supermarkets for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Specialty Stores for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Multi-brand Stores for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Online Retailers for the Period 2020 - 2030
  • Historical Data and Forecast of Australia Men's Underwear Market Revenues & Volume By Others for the Period 2020 - 2030
  • Australia Men's Underwear Import Export Trade Statistics
  • Market Opportunity Assessment By By Material Type
  • Market Opportunity Assessment By By Category
  • Market Opportunity Assessment By By Size
  • Market Opportunity Assessment By By Age Group
  • Market Opportunity Assessment By By Sales Channel
  • Australia Men's Underwear Top Companies Market Share
  • Australia Men's Underwear Competitive Benchmarking By Technical and Operational Parameters
  • Australia Men's Underwear Company Profiles
  • Australia Men's Underwear Key Strategic Recommendations
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Australia Men's Underwear Market Overview

3.1 Australia Country Macro Economic Indicators

3.2 Australia Men's Underwear Market Revenues & Volume, 2020 & 2030F

3.3 Australia Men's Underwear Market - Industry Life Cycle

3.4 Australia Men's Underwear Market - Porter's Five Forces

3.5 Australia Men's Underwear Market Revenues & Volume Share, By By Material Type, 2020 & 2030F

3.6 Australia Men's Underwear Market Revenues & Volume Share, By By Category, 2020 & 2030F

3.7 Australia Men's Underwear Market Revenues & Volume Share, By By Size, 2020 & 2030F

3.8 Australia Men's Underwear Market Revenues & Volume Share, By By Age Group, 2020 & 2030F

3.9 Australia Men's Underwear Market Revenues & Volume Share, By By Sales Channel, 2020 & 2030F

4 Australia Men's Underwear Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Australia Men's Underwear Market Trends

6 Australia Men's Underwear Market, By Types

6.1 Australia Men's Underwear Market, By By Material Type

6.1.1 Overview and Analysis

6.1.2 Australia Men's Underwear Market Revenues & Volume, By By Material Type, 2020 - 2030F

6.1.3 Australia Men's Underwear Market Revenues & Volume, By Cotton, 2020 - 2030F

6.1.4 Australia Men's Underwear Market Revenues & Volume, By Wool, 2020 - 2030F

6.1.5 Australia Men's Underwear Market Revenues & Volume, By Silk, 2020 - 2030F

6.1.6 Australia Men's Underwear Market Revenues & Volume, By Polyester, 2020 - 2030F

6.1.7 Australia Men's Underwear Market Revenues & Volume, By Rayon, 2020 - 2030F

6.1.8 Australia Men's Underwear Market Revenues & Volume, By Linen, 2020 - 2030F

6.1.9 Australia Men's Underwear Market Revenues & Volume, By Others, 2020 - 2030F

6.1.10 Australia Men's Underwear Market Revenues & Volume, By Others, 2020 - 2030F

6.2 Australia Men's Underwear Market, By By Category

6.2.1 Overview and Analysis

6.2.2 Australia Men's Underwear Market Revenues & Volume, By Regular Brief, 2020 - 2030F

6.2.3 Australia Men's Underwear Market Revenues & Volume, By Boxer Brief, 2020 - 2030F

6.2.4 Australia Men's Underwear Market Revenues & Volume, By Boxer Shorts, 2020 - 2030F

6.2.5 Australia Men's Underwear Market Revenues & Volume, By Trunks, 2020 - 2030F

6.2.6 Australia Men's Underwear Market Revenues & Volume, By Thongs, 2020 - 2030F

6.3 Australia Men's Underwear Market, By By Size

6.3.1 Overview and Analysis

6.3.2 Australia Men's Underwear Market Revenues & Volume, By XS, 2020 - 2030F

6.3.3 Australia Men's Underwear Market Revenues & Volume, By S, 2020 - 2030F

6.3.4 Australia Men's Underwear Market Revenues & Volume, By M, 2020 - 2030F

6.3.5 Australia Men's Underwear Market Revenues & Volume, By L, 2020 - 2030F

6.3.6 Australia Men's Underwear Market Revenues & Volume, By XL, 2020 - 2030F

6.3.7 Australia Men's Underwear Market Revenues & Volume, By XXL, 2020 - 2030F

6.4 Australia Men's Underwear Market, By By Age Group

6.4.1 Overview and Analysis

6.4.2 Australia Men's Underwear Market Revenues & Volume, By 15-25, 2020 - 2030F

6.4.3 Australia Men's Underwear Market Revenues & Volume, By 26-35, 2020 - 2030F

6.4.4 Australia Men's Underwear Market Revenues & Volume, By 46-55, 2020 - 2030F

6.4.5 Australia Men's Underwear Market Revenues & Volume, By 56-65, 2020 - 2030F

6.4.6 Australia Men's Underwear Market Revenues & Volume, By 65+, 2020 - 2030F

6.5 Australia Men's Underwear Market, By By Sales Channel

6.5.1 Overview and Analysis

6.5.2 Australia Men's Underwear Market Revenues & Volume, By Wholesalers/ Distributors, 2020 - 2030F

6.5.3 Australia Men's Underwear Market Revenues & Volume, By Hypermarkets/ Supermarkets, 2020 - 2030F

6.5.4 Australia Men's Underwear Market Revenues & Volume, By Specialty Stores, 2020 - 2030F

6.5.5 Australia Men's Underwear Market Revenues & Volume, By Multi-brand Stores, 2020 - 2030F

6.5.6 Australia Men's Underwear Market Revenues & Volume, By Online Retailers, 2020 - 2030F

6.5.7 Australia Men's Underwear Market Revenues & Volume, By Others, 2020 - 2030F

7 Australia Men's Underwear Market Import-Export Trade Statistics

7.1 Australia Men's Underwear Market Export to Major Countries

7.2 Australia Men's Underwear Market Imports from Major Countries

8 Australia Men's Underwear Market Key Performance Indicators

9 Australia Men's Underwear Market - Opportunity Assessment

9.1 Australia Men's Underwear Market Opportunity Assessment, By By Material Type, 2020 & 2030F

9.2 Australia Men's Underwear Market Opportunity Assessment, By By Category, 2020 & 2030F

9.3 Australia Men's Underwear Market Opportunity Assessment, By By Size, 2020 & 2030F

9.4 Australia Men's Underwear Market Opportunity Assessment, By By Age Group, 2020 & 2030F

9.5 Australia Men's Underwear Market Opportunity Assessment, By By Sales Channel, 2020 & 2030F

10 Australia Men's Underwear Market - Competitive Landscape

10.1 Australia Men's Underwear Market Revenue Share, By Companies, 2023

10.2 Australia Men's Underwear Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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