Saudi Arabia Digital Marketing Market (2024-2030) | Revenue, Forecast, Analysis,Outlook, Trends, Value, Growth, Industry, Size, Share, Segmentation & COVID-19 IMPACT

Market Forecast By Solution Type (CRM Software, Email Marketing, Social Media, Search Marketing, Content Management, Marketing Automation, Campaign Management, Others), By Deployment (Cloud, On-Premise), By End User (BFSI, Healthcare, Automotive, Media and Entertainment, Others) and competitve landscape

Product Code: ETC4377968 Publication Date: Dec 2022 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Saudi Arabia Digital Marketing Market Synopsis

The growing number of internet users and the rising penetration of smartphones are the major factors driving the growth of the digital marketing market in Saudi Arabia. Moreover, the increasing popularity of social media platforms, such as Facebook, Twitter, and Instagram, is another factor fuelling the market growth. The growing trend of online shopping among Saudi consumers is also contributing to the market growth. Additionally, a number of factors are driving the growth of the Saudi Arabia digital marketing market, including the growing number of internet users and smartphones, the increasing use of social media, and the rising popularity of e-commerce. In addition, the government's initiatives to promote digital transformation are also expected to boost market growth. However, the high cost of digital marketing services and the lack of skilled professionals are some of the challenges that could restrain market growth in the coming years. The Saudi Arabia digital marketing market is a part of Middle East digital marketing market and global digital marketing market.

According to 6Wresearch, the Saudi Arabia digital marketing market size is likely to witness growth during 2024-2030. The Kingdom of Saudi Arabia is one of the largest and most influential economies in the Middle East region. The country has been witnessing a significant economic growth in recent years, owing to its vast oil reserves and production. Additionally, the government's initiatives to diversify the economy and encourage foreign investment are also contributing to the market growth. The country's internet penetration rate is also increasing rapidly, which is further fuelling the demand for digital marketing services. However, the uncertain political situation in the country and stringent government regulations are some of the major challenges faced by players operating in the Saudi Arabia digital marketing market. Moreover, the threat of substitutes is relatively low as digital marketing is still in its early stages of development in Saudi Arabia. There are no viable substitutes for digital marketing services at present. However, this could change in the future as new technologies emerge that provide similar or better results at lower costs. Further, intensity of rivalry among existing competitors is moderate as there are a number of well-established companies operating in Saudi Arabia's digital marketing space. However, many of these firms are focused on different segments of the market and do not compete directly with one another. Additionally, most companies in this market are still trying to establish themselves and build market share, which has led to a lack of differentiation among players.

Market Analysis By Type

In terms of type, the Saudi Arabia Digital Marketing market is categorized into CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management and others. Currently, the CRM software, email marketing and social media marketing hold the highest market share. Additionally, digital marketing spend in Saudi Arabia is currently dominated by the banking and telecommunications sectors. However, other sectors such as retail, FMCG and automotive are also beginning to increase their investment in digital channels. Further, in terms of online ad spend, display advertising accounts for the lion's share, followed by search and social media. Additionally, mobile advertising is also growing over the coming years.

Market Analysis By Competitive Landscape

The Saudi Arabia digital marketing market is highly competitive with a large number of international and regional players. The key players in the market are Google, Facebook, Twitter, LinkedIn, and Snapchat. These companies have a strong hold on the market with their large user base and advanced features. However, there are many small and medium enterprises (SMEs) that are making inroads into the market with innovative products and services. Additionally, the bargaining power of buyers is also relatively low in Saudi Arabia due to the lack of transparency in pricing and terms offered by digital marketing providers. Saudis tend to be price-sensitive and are often not willing to pay premium prices for digital marketing services. As such, providers often compete on price rather than quality or service levels. Further, the bargaining power of suppliers is moderate in this market as there are a limited number of digital marketing agencies operating in Saudi Arabia. However, these agencies do have some negotiating power as they can choose to work with or without a particular client. Additionally, the agencies that are present in Saudi Arabia tend to be well-established and have strong relationships with local media outlets and publishers.

COVID-19 Influence on the Saudi Arabia Digital Marketing Market

The pandemic has caused a stoppage in the growth of the market a couple of years ago. Nevertheless, the situation has progressed steadily post pandemic. Additionally, The Saudi Arabia digital marketing market offers significant opportunities for companies looking to reach consumers in this key Middle Eastern market. With a young population that is increasingly connected online, rising disposable incomes and a growing appetite for consumer goods and services, the Kingdom provides an attractive proposition for brands looking to engage with consumers through digital channels. Further, the lack of skilled workforce is one of the major restraints hampering the growth of the digital marketing market in Saudi Arabia. Moreover, cultural barriers and high costs associated with digital marketing campaigns are other factors restraining market growth.

Key Attractiveness of the Report

  • COVID-19 Influence on the Market
  • 10 Years of Market Numbers
  • Historical Numbers from 2020 to 2023.
  • Base Year: 2023
  • Forecast Data Until 2030
  • Key Performance Indicators Influencing the Market.
  • Key Upcoming Developments and Projects.

Key Highlights of the Report

  • Digital Marketing Market Overview
  • Digital Marketing Market Outlook
  • Digital Marketing Market Forecast
  • Forecast of Digital Marketing Market Revenues, for the Period 2020-2030F
  • Forecast of Digital Marketing Market Revenues, By Solution Type, for the Period 2020-2030F
  • Forecast of Digital Marketing Market Revenues, By Deployment, for the Period 2020-2030F
  • Forecast of Digital Marketing Market Revenues, By End User, for the Period 2020-2030F
  • Digital Marketing Market Share, By Market Players
  • Market Drivers and Restraints
  • Digital Marketing Market Trends
  • Competitive Benchmarking
  • Key Strategic Recommendations

Markets Scope and Segmentation

The report delivers a widespread study of the subsequent market segments:

By Solution Type:

  • CRM Software
  • Email Marketing
  • Social Media
  • Search Marketing
  • Content Management
  • Marketing Automation
  • Campaign Management
  • Others

By Deployment

  • Cloud
  • On-Premise

By End User

  • BFSI
  • Healthcare
  • Automotive
  • Media and Entertainment
  • Others
Saudi Arabia Digital Marketing Market (2024-2030): FAQs
The report not only has considered COVID-19 impact but also current market dynamics, trends, and KPIs into consideration.
In terms of type, CRM software and social media marketing accounted for the highest share due to their growing popularity among the youth segment.
In terms of end users, the automotive and BFSI acquired the highest market revenue share in Saudi Arabia Digital Marketing market.
The growing number of internet users and the rising penetration of smartphones are the major factors driving the growth of the digital marketing market in Saudi Arabia.
Some of the major challenges are the high cost of digital marketing services and the lack of skilled professionals in the country.
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1. Executive Summary
2. Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope and Segmentation
2.4 Research Methodology
2.5 Assumptions
3. Saudi Arabia Digital Marketing Market Overview
3.1 Saudi Arabia Digital Marketing Market Revenues (2020-2030F)
3.2 Saudi Arabia Digital Marketing Market Industry Life Cycle
3.3 Saudi Arabia Digital Marketing Market Porter’s Five Forces Model
3.4 Saudi Arabia Digital Marketing Market Revenue Share, By Solution Type (2020 & 2030F)
3.5 Saudi Arabia Digital Marketing Market Revenue Share, By Deployment (2020 & 2030F)
3.6 Saudi Arabia Digital Marketing Market Revenue Share, By End User (2020 & 2030F)
4. Impact Analysis of COVID-19 on Saudi Arabia Digital Marketing Market
5. Saudi Arabia Digital Marketing Market Dynamics
5.1 Impact Analysis
5.2 Market Drivers
5.3 Market Restraints
6. Saudi Arabia Digital Marketing Market Trends & Evolution
7. Saudi Arabia Digital Marketing Market Overview, By Solution Type
7.1 Saudi Arabia Digital Marketing Market Revenues, By CRM Software (2020-2030F)
7.2 Saudi Arabia Digital Marketing Market Revenues, By Email Marketing (2020-2030F)
7.3 Saudi Arabia Digital Marketing Market Revenues, By Social Media (2020-2030F)
7.4 Saudi Arabia Digital Marketing Market Revenues, By Search Marketing (2020-2030F)
7.5 Saudi Arabia Digital Marketing Market Revenues, By Content Management (2020-2030F)
7.6 Saudi Arabia Digital Marketing Market Revenues, By Others (2020-2030F)
8. Saudi Arabia Digital Marketing Market Overview, By Deployment
8.1 Saudi Arabia Digital Marketing Market Revenues, By Cloud (2020-2030F)
8.2 Saudi Arabia Digital Marketing Market Revenues, By On Premise (2020-2030F)
9. Saudi Arabia Digital Marketing Market Overview, By End User
9.1 Saudi Arabia Digital Marketing Market Revenues, By BFSI (2020-2030F)
9.2 Saudi Arabia Digital Marketing Market Revenues, By Healthcare (2020-2030F)
9.3 Saudi Arabia Digital Marketing Market Revenues, By Automotive (2020-2030F)
9.4 Saudi Arabia Digital Marketing Market Revenues, By Media and Entertainment (2020-2030F)
10. Saudi Arabia Digital Marketing Market - Key Performance Indicators
11. Saudi Arabia Digital Marketing Market - Opportunity Assessment
11.1 Saudi Arabia Digital Marketing Market Opportunity Assessment, By Solution Type (2030F)
11.2 Saudi Arabia Digital Marketing Market Opportunity Assessment, By Deployment (2030F)
11.3 Saudi Arabia Digital Marketing Market Opportunity Assessment, By End User (2030F)
12. Saudi Arabia Digital Marketing Market - Deployment Trend Analysis
13. Saudi Arabia Digital Marketing Market Competitive Landscape
13.1 Saudi Arabia Digital Marketing Market Revenue Ranking, By Companies (2023)
13.2 Saudi Arabia Digital Marketing Market Competitive Benchmarking, By Operating Parameters
14. Key Strategic Recommendations
15. Disclaimer
List of Figures
Figure 1: Saudi Arabia Digital Marketing Market Revenues, 2020-2030F (INR Crores)
Figure 2: Saudi Arabia Digital Marketing Market Revenue Share, By Solution Type, 2020 & 2030F
Figure 3: Saudi Arabia Digital Marketing Market Revenue Share, By Deployment, 2020 & 2030F
Figure 4: Saudi Arabia Digital Marketing Market Revenue Share, By End User, 2020 & 2030F
Figure 5: Saudi Arabia Digital Marketing Market Revenue Share, By Regions, 2020 & 2030F
Figure 6: ABS and Electronic brakeforce distribution market penetration in Saudi Arabia, (units)
Figure 7: Traction control system market penetration in Saudi Arabia, (Units)
Figure 8: Electronic stability program market penetration in Saudi Arabia, (USD units)
Figure 9: Number of road accidents in Saudi Arabia, 2020-2030
Figure 10: Number of deaths per 90 road accidents in Saudi Arabia
Figure 11: Number of deaths in road accidents in Saudi Arabia
Figure 12: Highway Construction in Saudi Arabia (Kilometers)
Figure 13: Investment outlay for roads under union budget ($ billion)
Figure 14: Auto Services Market in Saudi Arabia, 2020-2030F, (USD billion)
Figure 15: Saudi Arabia automobile market growth, 2020-2030F (USD, Billion)
Figure 16: Saudi Arabia passenger cars penetration, 2020-2030F (per 900 people)
Figure 17: Saudi Arabia Digital Marketing  Market Opportunity Assessment, By Tpes, 2030F
Figure 18: Saudi Arabia Digital Marketing Market Opportunity Assessment, By Deployment, 2030F
Figure 19: Saudi Arabia Digital Marketing Market Opportunity Assessment, By End User, 2030F
Figure 20: Saudi Arabia Digital Marketing market revenue rankings, By Company
List of Tables
Table 1: Autonomous vehicle readiness Index, 2023
Table 2: Saudi Arabia Digital Marketing Market Revenues, By Solution Type, 2020-2030F (INR Crores)
Table 3: Saudi Arabia Digital Marketing Market Revenues, By Deployment, 2020-2030F (INR Crores)
Table 4: Saudi Arabia Digital Marketing Market Revenues, By End User, 2020-2030F (INR Crores)
Table 5: Saudi Arabia Digital Marketing Market Revenues, By Regions, 2020-2030F (INR Crores)
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