Africa Advertising Market Outlook (2023-2029) | Analysis, Value, COVID-19 IMPACT, Forecast, Revenue, Trends, Industry, Size, Companies, Share & Growth

Africa Advertising Market Synopsis

The Africa Advertising Market has experienced significant growth due to its diverse population and increasing access to mobile technology and the internet. This digital revolution has opened new avenues for advertising, including mobile marketing, social media platforms, and content creation. The middle class in Africa has greatly expanded, increasing consumer spending power and advertising demands. Through social media platforms, digital content, and mobile advertising, the digital revolution has given advertisers new ways to connect with customers. Access to worldwide media and advertising campaigns has increased due to the rise of media outlets, including television, radio, and internet platforms. African entrepreneurs and companies are looking for specialized services as a result of the growth of local and regional brands that have disrupted the advertising environment. Due to this, local ad companies and creative talent are expanding and providing culturally relevant and effective ads.

According to 6Wresearch, Africa Advertising market size is projected to grow at a CAGR of 4.9% during 2023-2029 owing to fixed broadband subscriptions in Africa have grown from 28 million in 2020 to 32.1 million today, highlighting the need for digital infrastructure expansion in the post-pandemic era. Digitization would increase consumer goods' potential audience, increasing advertising costs for companies. By 2025, Sub-Saharan Africa mobile consumer is poised to grow with a growth rate of 4.5%, which would attain 613 million mobile customers. Moreover, E-commerce is expected to grow at a CAGR of 13.3%, transforming Africa's advertising business. The proliferation of smartphones and easy internet access through content creators and e-commerce would further expand advertising space for agencies.

Market by Types

Television owns the majority of the advertising market in the African region owing to the widespread consumption and popularity of television for content consumption. However, the trend is changing, and internet advertising is outshining television in terms of growth, and it is expected that by 2029, internet would lead the advertising market in terms of revenue generation.

Market by Countries

In 2022, South Africa had the largest advertising market in Africa. It is considered the regional hub for advertising and has a well-developed industry with a significant presence of multinational advertising agencies and a wide range of media platforms. Owing to a relatively concentrated population along with high digital penetration, South Africa Advertising Industry would continue to dominate the African market.

Key Attractiveness of the Report

• COVID-19 Impact on the Market.
• 11 Years Market Numbers.
• Historical Data Starting from 2019 to 2022.
• Base Year: 2022
• Forecast Data until 2029.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Africa Advertising Market Overview
• Africa Advertising Market Outlook
• Africa Advertising Market Forecast
• Historical Data and Forecast of Africa Advertising Market Revenues for the Period 2019-2029F
• Historical Data and Forecast of Africa Advertising Market Revenues By Type, for the Period 2019-2029F
• Historical Data and Forecast of Africa Advertising Market Revenues By Country, for the Period 2019-2029F
• Market Drivers and Restraints
• Africa Advertising Market Trends
• Industry Life Cycle
• Porter’s Five Force Analysis
• Market Opportunity Assessment
• Africa Advertising Market Revenue Ranking, By Companies
• Company Profiles
• Key Strategic Recommendations

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Types

• Television
• Print (Newspaper & Magazine)
• Radio
• Outdoor
• Internet (Search, Display, Classifies, Video)
• Mobile
• Cinema

By Countries

• South Africa
• Nigeria
• Kenya
• Ghana
• Egypt
• Rest of Africa