Market Forecast by Countries (South Africa, Nigeria, Kenya, Rest of Africa), By Product Type (Cereals, Beverages, Snack Bars, Ready meals, Others), By Distribution Channel (Hypermarkets and Supermarkets, Independent Retailers, Specialist Retailers, Convenience Stores, Others) And Competitive Landscape
Product Code: ETC077092 | Publication Date: Aug 2021 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
Africa Breakfast Food Market is expected to witness growth in the upcoming years. The major factor driving the growth of the Breakfast food market is convenience. Young buyers spend most of their income on ready meals for convenience. Other factors affecting the market are the changing food consumption patterns, due to increasing urbanization, which is driving the breakfast food market in the region. Also, high focus on export, the adaptation of new technologies along with innovative promotional techniques, attaining special attention in retail format stores, retailers going for private label RTE meals, launching innovative and region-specific products, and frozen RTE products attaining popularity are other aspects propelling the market growth. Breakfast food items like cereals have low consumption in Africa as compared to developed markets, and the poor economy, high unemployment, and decreasing disposable incomes are affecting consumer spending. During tough times, price-sensitive consumers switch cereals for cheaper carbohydrates such as bread or maize are likely to restrain the growth of the market. The outbreak of the COVID-19 has acted as a massive restraint on the breakfast food market as supply chains were disrupted due to trade restrictions imposed by the government. Also, fear of contamination through manufacturing facilities contributed to the decline but it also had a positive impact on the breakfast food market as the lockdown was imposed in most of the world, the habit of breakfast consumption at home improved significantly as major restaurants and cafes were shut for a considerable amount of time owing to the pandemic situation.
According to 6Wresearch, Africa Breakfast Food Market size is anticipated to register growth during 2021-27. At present, South Africa accounts for the highest revenue share in the overall Africa breakfast food market. The reason being, The South African manufacturers continue to focus on unit prices, promotions, and product innovations, in terms of flavor offerings. Manufacturers are adding organic and healthy ingredients such as superfoods, quinoa, and probiotics to breakfast food items. Breakfast food items retailed at lower prices (compared to chilled and fresh food) offers a competitive advantage to the lower-income group of consumers. Breakfast cereals are a relatively small product area in Cameroon and are considered expensive and are beyond the means of most consumers.
Based on product type, the market has been classified into Cereals, Beverages, Snack Bars, Ready meals and others. The rising demand for ready meals products in South Africa is influenced by hectic modern lifestyles, due to the unpredictable economy, rapid urbanization, and the rising professional middle class. This aspect, in turn, has propelled the demand for convenient and easy-to-prepare meals. Based on distribution channels, the market has been categorized into Hypermarkets and Supermarkets, Independent Retailers, Specialist Retailers, Convenience Stores and others. Some of the key players dominating the regional market include Shoprite, Pick and Pay, Spar, Massmart, Metcash, among others
Africa Breakfast food market report thoroughly covers the market by product type, distribution channels, and countries including South Africa, Nigeria, Kenya and the rest of Africa. Africa Breakfast food market outlook report provides an unbiased and detailed analysis of the on-going Africa Breakfast food market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Markets Covered
The Market report includes the following segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Africa Breakfast Food Market Overview |
3.1 Africa Regional Macro Economic Indicators |
3.2 Africa Breakfast Food Market Revenues & Volume, 2020 & 2027F |
3.3 Africa Breakfast Food Market - Industry Life Cycle |
3.4 Africa Breakfast Food Market - Porter's Five Forces |
3.5 Africa Breakfast Food Market Revenues & Volume Share, By Countries, 2020 & 2027F |
3.6 Africa Breakfast Food Market Revenues & Volume Share, By Product Type, 2020 & 2027F |
3.7 Africa Breakfast Food Market Revenues & Volume Share, By Distribution Channel, 2020 & 2027F |
4 Africa Breakfast Food Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Africa Breakfast Food Market Trends |
6 Africa Breakfast Food Market, 2017 - 2027 |
6.1 Africa Breakfast Food Market, Revenues & Volume, By Product Type, 2017 - 2027 |
6.2 Africa Breakfast Food Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
7 South Africa Breakfast Food Market, 2017 - 2027 |
7.1 South Africa Breakfast Food Market, Revenues & Volume, By Product Type, 2017 - 2027 |
7.2 South Africa Breakfast Food Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
8 Nigeria Breakfast Food Market, 2017 - 2027 |
8.1 Nigeria Breakfast Food Market, Revenues & Volume, By Product Type, 2017 - 2027 |
8.2 Nigeria Breakfast Food Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
9 Kenya Breakfast Food Market, 2017 - 2027 |
9.1 Kenya Breakfast Food Market, Revenues & Volume, By Product Type, 2017 - 2027 |
9.2 Kenya Breakfast Food Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
10 Rest of Africa Breakfast Food Market, 2017 - 2027 |
10.1 Rest of Africa Breakfast Food Market, Revenues & Volume, By Product Type, 2017 - 2027 |
10.2 Rest of Africa Breakfast Food Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
11 Africa Breakfast Food Market Key Performance Indicators |
12 Africa Breakfast Food Market - Opportunity Assessment |
12.1 Africa Breakfast Food Market Opportunity Assessment, By Countries, 2020 & 2027F |
12.2 Africa Breakfast Food Market Opportunity Assessment, By Product Type, 2020 & 2027F |
12.3 Africa Breakfast Food Market Opportunity Assessment, By Distribution Channel, 2020 & 2027F |
13 Africa Breakfast Food Market - Competitive Landscape |
13.1 Africa Breakfast Food Market Revenue Share, By Companies, 2020 |
13.2 Africa Breakfast Food Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |