Africa Digital Marketing Market (2023-2029) | Outlook, Trends, Value, Revenue, Forecast, Analysis, Growth, Industry, Size, Share, Segmentation & COVID-19 IMPACT

Market Forecast By Solution Type (CRM Software, Email Marketing, Social Media, Search Marketing, Content Management, Marketing Automation, Campaign Management, Others), By Deployment (Cloud, On-Premise), By End User (BFSI, Healthcare, Automotive, Media and Entertainment, Others), By Countries (South Africa, Nigeria, Kenya, Rest Of Africa) and competitve landscape

Product Code: ETC4377969 Publication Date: Dec 2022 Product Type: Report
Publisher: 6Wresearch No. of Pages: 200 No. of Figures: 90 No. of Tables: 30

Africa Digital Marketing Market Synopsis

Africa is a vast and varied continent, home to an estimated 1.2 billion people spread across 54 countries. With such a large population, it's no surprise that the Africa digital marketing market is booming. Additionally, there are many factors driving this growth, including increasing access to internet-enabled devices, a growing middle class with disposable income, and a young population that is increasingly comfortable with technology.

According to 6Wresearch, the Africa digital marketing market size is likely to witness growth during 2023-2029. The continent has seen a rapid growth in mobile penetration in recent years, with more people than ever before accessing the internet via their mobile devices. This has created a large and growing pool of potential customers for businesses to target. Additionally, Africa is home to a young and rapidly-growing population. The continent has the world's youngest population, with 60% of people under the age of 25. This demographic is highly sought-after by businesses as they are more likely to be early adopters of new products and technologies. Further, the economic growth across Africa is helping to drive demand for digital marketing services. As businesses become more affluent, they are increasingly turning to digital channels to reach their target audiences. Moreover, the rise of social media platforms such as Facebook and Twitter is providing businesses with new opportunities to connect with potential customers in Africa. These platforms offer a cost-effective way to reach large numbers of people with targeted messages.

Market Analysis By Type

In terms of type, the Africa Digital Marketing market is categorized into CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management and others. Additionally, the growth of the digital marketing market in Africa is driven by factors such as the growing penetration of internet and mobile devices, rising disposable incomes, and the increasing number of small and medium enterprises (SMEs).

Market Analysis By Competitive Landscape

The digital marketing landscape in Africa is a crowded and competitive one. There are a number of players with majority of the market share, and each has their own strengths and weaknesses. Additionally, the main players in the African digital marketing landscape are Google, Facebook, and Yahoo. These companies have a strong presence in the region, and they offer a range of services that businesses can use to reach their target markets. Further, Google is the dominant player in the African digital marketing landscape. The company offers a suite of tools that businesses can use to reach their target audiences, including AdWords, Analytics, and DoubleClick. Google also has a strong presence in mobile advertising, with its AdMob platform reaching millions of Africans through their mobile devices.

COVID-19 Influence on the Africa Digital Marketing Market

The pandemic has caused a stoppage in the growth of the market a couple of years ago. Nevertheless, the situation has progressed steadily post pandemic. Additionally, South Africa accounts for a major share of the digital marketing market in Africa, followed by Nigeria and Kenya. South Africa has a well-developed infrastructure and is one of the most advanced countries in Africa in terms of technology adoption. This has resulted in a large number of internet users and high penetration of mobile devices in the country. Nigeria is another major market for digital marketing services in Africa, owing to its large population and economic growth.

Key Attractiveness of the Report

  • COVID-19 Influence on the Market
  • 8 Years of Market Numbers
  • Historical Numbers from 2018 to 2021.
  • Base Year: 2021
  • Forecast Data Until 2028
  • Key Performance Indicators Influencing the Market.
  • Key Upcoming Developments and Projects.

Key Highlights of the Report

  • Digital Marketing Market Overview
  • Digital Marketing Market Outlook
  • Digital Marketing Market Forecast
  • Forecast of Digital Marketing Market Revenues, for the Period 2023-2029F
  • Forecast of Digital Marketing Market Revenues, By Solution Type, for the Period 2023-2029F
  • Forecast of Digital Marketing Market Revenues, By Deployment, for the Period 2023-2029F
  • Forecast of Digital Marketing Market Revenues, By End User, for the Period 2023-2029F
  • Forecast of Digital Marketing Market Revenues, By Countries, for the Period 2023-2029F
  • Digital Marketing Market Share, By Market Players
  • Market Drivers and Restraints
  • Digital Marketing Market Trends
  • Competitive Benchmarking
  • Key Strategic Recommendations

Markets Scope and Segmentation

The report delivers a widespread study of the subsequent market segments:

By Solution Type:

  • CRM Software
  • Email Marketing
  • Social Media
  • Search Marketing
  • Content Management
  • Marketing Automation
  • Campaign Management
  • Others

By Deployment

  • Cloud
  • On-Premise

By End User

  • BFSI
  • Healthcare
  • Automotive
  • Media and Entertainment
  • Others

By Countries

  • South Africa
  • Nigeria
  • Algeria
  • Others
Africa Digital Marketing Market: FAQs
The report not only has considered COVID-19 impact but also current market dynamics, trends, and KPIs into consideration.
In terms of type, email marketing and content management accounted for the highest share due to their growing popularity among the youth segment.
In terms of end users, healthcare and automotive acquired the highest market revenue share in Africa Digital Marketing market.
The region is growing due to including increasing access to internet-enabled devices, a growing middle class with disposable income, and a young population that is increasingly comfortable with technology.
A few key challenges are the huge cost of digital marketing services and the dearth of skilled experts for digital marketing in the region.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

1. Executive Summary

2. Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope and Segmentation

2.4 Research Methodology

2.5 Assumptions

3. Africa Digital Marketing Market Overview

3.1 Africa Digital Marketing Market Revenues (2022-2029F)

3.2 Africa Digital Marketing Market Industry Life Cycle

3.3 Africa Digital Marketing Market Porter’s Five Forces Model

3.4 Africa Digital Marketing Market Revenue Share, By Solution Type (2022 & 2029F)

3.5 Africa Digital Marketing Market Revenue Share, By Deployment (2022 & 2029F)

3.6 Africa Digital Marketing Market Revenue Share, By End User (2022 & 2029F)

4. Impact Analysis of COVID-19 on Africa Digital Marketing Market

5. Africa Digital Marketing Market Dynamics

5.1 Impact Analysis

5.2 Market Drivers

5.3 Market Restraints

6. Africa Digital Marketing Market Trends & Evolution

7. Africa Digital Marketing Market Overview, By Solution Type

7.1 Africa Digital Marketing Market Revenues, By CRM Software (2022-2029F)

7.2 Africa Digital Marketing Market Revenues, By Email Marketing (2022-2029F)

7.3 Africa Digital Marketing Market Revenues, By Social Media (2022-2029F)

7.4 Africa Digital Marketing Market Revenues, By Search Marketing (2022-2029F)

7.5 Africa Digital Marketing Market Revenues, By Content Management (2022-2029F)

7.6 Africa Digital Marketing Market Revenues, By Others (2022-2029F)

8. Africa Digital Marketing Market Overview, By Deployment

8.1 Africa Digital Marketing Market Revenues, By Cloud (2022-2029F)

8.2 Africa Digital Marketing Market Revenues, By On Premise (2022-2029F)

9. Africa Digital Marketing Market Overview, By End User

9.1 Africa Digital Marketing Market Revenues, By BFSI (2022-2029F)

9.2 Africa Digital Marketing Market Revenues, By Healthcare (2022-2029F)

9.3 Africa Digital Marketing Market Revenues, By Automotive (2022-2029F)

9.4 Africa Digital Marketing Market Revenues, By Media and Entertainment (2022-2029F)

10. Africa Digital Marketing Market - Key Performance Indicators

11. Africa Digital Marketing Market - Opportunity Assessment

11.1 Africa Digital Marketing Market Opportunity Assessment, By Solution Type (2029F)

11.2 Africa Digital Marketing Market Opportunity Assessment, By Deployment (2029F)

11.3 Africa Digital Marketing Market Opportunity Assessment, By End User (2029F)

12. Africa Digital Marketing Market - Deployment Trend Analysis

13. Africa Digital Marketing Market Competitive Landscape

13.1 Africa Digital Marketing Market Revenue Ranking, By Companies (2022)

13.2 Africa Digital Marketing Market Competitive Benchmarking, By Operating Parameters

14. Key Strategic Recommendations

15. Disclaimer

List of Figures

Figure 1: Africa Digital Marketing Market Revenues, 2022-2029F (INR Crores)

Figure 2: Africa Digital Marketing Market Revenue Share, By Solution Type, 2022 & 2029F

Figure 3: Africa Digital Marketing Market Revenue Share, By Deployment, 2022 & 2029F

Figure 4: Africa Digital Marketing Market Revenue Share, By End User, 2022 & 2029F

Figure 5: Africa Digital Marketing Market Revenue Share, By Countries, 2022 & 2029F

Figure 6: ABS and Electronic brakeforce distribution market penetration in Africa, (units)

Figure 7: Traction control system market penetration in Africa, (Units)

Figure 8: Electronic stability program market penetration in Africa, (USD units)

Figure 9: Number of road accidents in Africa, 2016-2020

Figure 10: Number of deaths per 90 road accidents in Africa

Figure 11: Number of deaths in road accidents in Africa

Figure 12: Highway Construction in Africa (Kilometers)

Figure 13: Investment outlay for roads under union budget ($ billion)

Figure 14: Auto Services Market in Africa, 2020-2026F, (USD billion)

Figure 15: Africa automobile market growth, 2020-2026F (USD, Billion)

Figure 16: Africa passenger cars penetration, 2020-2026F (per 900 people)

Figure 17: Africa Digital Marketing  Market Opportunity Assessment, By Tpes, 2029F

Figure 18: Africa Digital Marketing Market Opportunity Assessment, By Deployment, 2029F

Figure 19: Africa Digital Marketing Market Opportunity Assessment, By End User, 2029F

Figure 20: Africa Digital Marketing market revenue rankings, By Company

List of Tables

Table 1: Autonomous vehicle readiness Index, 2020

Table 2: Africa Digital Marketing Market Revenues, By Solution Type, 2022-2029F (INR Crores)

Table 3: Africa Digital Marketing Market Revenues, By Deployment, 2022-2029F (INR Crores)

Table 4: Africa Digital Marketing Market Revenues, By End User, 2022-2029F (INR Crores)

Table 5: Africa Digital Marketing Market Revenues, By Countries, 2022-2029F (INR Crores)

 

 

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