Market Forecast by Countries (South Africa, Nigeria, Kenya, Rest of Africa), By Product (Fresh Food, Frozen Food, Food Cupboard, Beverages, Cleaning & Household, Others), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Departmental Stores & Clubs, Online) And Competitive Landscape
Product Code: ETC389942 | Publication Date: Aug 2022 | Updated Date: Aug 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | Africa Food & Grocery Retail Market |
Forecast period | 2024-2030 |
CAGR | 12.6% |
Growing Sector | Food and Beverage |
The Africa Food & Grocery Retail Market report thoroughly covers the market by product, by distribution channel and by countries. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Africa Food & Grocery Retail Market is valued at approximately $585 billion in 2024 and is projected to grow at a CAGR of 12.6% from 2024 to 2030. The market expansion is driven by population growth, urbanization, rising disposable incomes, and the increasing adoption of modern retail formats across the continent. By 2030, the market size is expected to reach around $830 billion, supported by improved supply chain infrastructure, the expansion of e-commerce, and growing demand for convenience and packaged food products in Africa.Â
The Africa Food & Grocery Retail Market is experiencing significant growth driven by rising urbanization, increasing disposable incomes, and a growing middle class. The sector is expanding due to the rising demand for convenience foods, modern retail formats, and a shift towards organized retail channels. Key trends include the proliferation of supermarkets and hypermarkets, the growth of online grocery shopping, and increased investment in supply chain infrastructure. Regional variations exist, with different countries showing varying levels of market maturity and consumer preferences. Overall, the market is poised for robust expansion as economic development continues to drive changes in consumer behavior and retail practices across the continent.
According to 6Wresearch, Africa Food & Grocery Retail market size is projected to grow at a CAGR of 12.6% during 2024-2030. The growth of the Africa Food & Grocery Retail Market is primarily driven by rapid urbanization, which increases the demand for modern retail formats and convenience foods. Rising disposable incomes and a burgeoning middle class are expanding consumer purchasing power and shifting preferences towards higher-quality and diverse food products. Additionally, advancements in retail technology, including the growth of e-commerce and digital payment systems, are enhancing accessibility and convenience. Investments in infrastructure, such as improved supply chains and logistics, are also facilitating better market reach and efficiency. These factors collectively contribute to the robust expansion and evolution of the retail landscape across the continent.
Government initiatives in Africa are playing a pivotal role in the growth of the Food & Grocery Retail Market by fostering a conducive environment for retail development. Many governments are implementing policies to improve infrastructure, including better transportation networks and logistics facilities, which support efficient supply chains. There are also efforts to streamline regulations and provide incentives for foreign and local investments in the retail sector. Additionally, some governments are promoting agricultural development and food security programs, which enhance the supply of local produce and support market stability. These initiatives are designed to boost economic growth, improve market access, and drive the modernization of retail practices across the continent.
Key companies in Africa's Food & Grocery Retail Market include major players such as Shoprite Holdings, which is one of the largest supermarket chains across the continent, and Carrefour, operated by Majid Al Futtaim, known for its extensive network of hypermarkets and supermarkets. Another significant player is Pick n Pay, which has a strong presence in South Africa and expanding operations in other African countries. Other notable companies include Woolworths, which offers a range of high-quality food products, and local chains like Choppies, which has a growing footprint in Southern Africa. These companies are at the forefront of shaping the market, leveraging their extensive networks, technological advancements, and customer-centric strategies to drive growth and enhance retail experiences across the region.
Future insights for Africa's Food & Grocery Retail Market indicate continued robust growth driven by evolving consumer preferences and technological advancements. The sector is expected to see an increase in the adoption of digital and omnichannel retail strategies, with more emphasis on online grocery shopping and mobile payment solutions. There will likely be a rise in the prevalence of modern retail formats, such as supermarkets and convenience stores, alongside a growing focus on sustainability and local sourcing to meet consumer demands for eco-friendly and ethically produced goods. Additionally, investments in logistics and supply chain improvements will enhance market efficiency and reach. Overall, the market is set to evolve rapidly, with innovation and consumer-centric approaches shaping its future trajectory.
According to Ravi Bhandari, Research Head, 6Wresearch, in Africa's Food & Grocery Retail Market, various types of retail channels are emerging and evolving to meet diverse consumer needs. Supermarkets and hypermarkets, such as Shoprite and Carrefour, offer a wide range of food and non-food items under one roof, catering to large-scale shopping needs. Convenience stores provide quick and accessible shopping options for everyday essentials, often located in residential or high-traffic areas. Departmental stores and membership clubs, like those operated by Pick n Pay, offer a blend of groceries and other retail goods, appealing to consumers seeking a broader shopping experience.
Online channels are also gaining prominence, with e-commerce platforms and digital grocery services expanding access to a wide array of products and facilitating convenient shopping from home. These channels collectively contribute to a dynamic and increasingly integrated retail landscape across the continent.
In Africa's Food & Grocery Retail Market, South Africa, Nigeria, and Kenya are key countries driving significant growth and shaping the industry landscape. South Africa, with its well-established retail sector, is home to major players like Shoprite and Pick n Pay, and serves as a hub for retail innovation and modern shopping formats. Nigeria, as the continent's most populous country, presents a vast market with increasing consumer demand for diverse food products and convenience, leading to the expansion of both local and international retailers. Kenya, known for its rapidly growing economy and urbanization, is witnessing a rise in modern retail formats, including supermarkets and online shopping platforms, with notable companies like Carrefour and Naivas enhancing the retail landscape. Together, these countries represent crucial markets with substantial opportunities for growth and investment in Africa’s food and grocery retail sector.
The Africa Food & Grocery Retail market report provides a detailed analysis of the following market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Africa Food & Grocery Retail Market Overview |
3.1 Africa Regional Macro Economic Indicators |
3.2 Africa Food & Grocery Retail Market Revenues & Volume, 2020 & 2030F |
3.3 Africa Food & Grocery Retail Market - Industry Life Cycle |
3.4 Africa Food & Grocery Retail Market - Porter's Five Forces |
3.5 Africa Food & Grocery Retail Market Revenues & Volume Share, By Countries, 2020 & 2030F |
3.6 Africa Food & Grocery Retail Market Revenues & Volume Share, By Product, 2020 & 2030F |
3.7 Africa Food & Grocery Retail Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Africa Food & Grocery Retail Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Africa Food & Grocery Retail Market Trends |
6 Africa Food & Grocery Retail Market, 2020 - 2030 |
6.1 Africa Food & Grocery Retail Market, Revenues & Volume, By Product, 2020 - 2030 |
6.2 Africa Food & Grocery Retail Market, Revenues & Volume, By Distribution Channel, 2020 - 2030 |
7 South Africa Food & Grocery Retail Market, 2020 - 2030 |
7.1 South Africa Food & Grocery Retail Market, Revenues & Volume, By Product, 2020 - 2030 |
7.2 South Africa Food & Grocery Retail Market, Revenues & Volume, By Distribution Channel, 2020 - 2030 |
8 Nigeria Food & Grocery Retail Market, 2020 - 2030 |
8.1 Nigeria Food & Grocery Retail Market, Revenues & Volume, By Product, 2020 - 2030 |
8.2 Nigeria Food & Grocery Retail Market, Revenues & Volume, By Distribution Channel, 2020 - 2030 |
9 Kenya Food & Grocery Retail Market, 2020 - 2030 |
9.1 Kenya Food & Grocery Retail Market, Revenues & Volume, By Product, 2020 - 2030 |
9.2 Kenya Food & Grocery Retail Market, Revenues & Volume, By Distribution Channel, 2020 - 2030 |
10 Rest of Africa Food & Grocery Retail Market, 2020 - 2030 |
10.1 Rest of Africa Food & Grocery Retail Market, Revenues & Volume, By Product, 2020 - 2030 |
10.2 Rest of Africa Food & Grocery Retail Market, Revenues & Volume, By Distribution Channel, 2020 - 2030 |
11 Africa Food & Grocery Retail Market Key Performance Indicators |
12 Africa Food & Grocery Retail Market - Opportunity Assessment |
12.1 Africa Food & Grocery Retail Market Opportunity Assessment, By Countries, 2020 & 2030F |
12.2 Africa Food & Grocery Retail Market Opportunity Assessment, By Product, 2020 & 2030F |
12.3 Africa Food & Grocery Retail Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
13 Africa Food & Grocery Retail Market - Competitive Landscape |
13.1 Africa Food & Grocery Retail Market Revenue Share, By Companies, 2023 |
13.2 Africa Food & Grocery Retail Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |