Africa General Merchandise Market growth is driven by rapid urbanization and industrialization, advent in IoT in retail, growing adoption of E-commerce retailing, and changing the consumer’s trends in the Africa region. Additionally, the rise in demand for retail stores such as supermarkets, Convenience stores, and hypermarkets would further result in a rise in growth for the general merchandise market and generate high revenue over the forecast period. Further, due to economic slowdown across nations owing to the outbreak of COVID-19, has influenced the retail market as it forces stores to remain closed, which result in a disturbance in the supply chain and sales of the general merchandise market in the Africa region.

According to 6Wresearch, the Africa General Merchandise Market size is anticipated to register growth during 2020-26. The growing strength of E-commerce retailing, increase in disposable income, IoT, advancement in technologies across some of the major countries such as North Africa and South Africa would result in rising in the general merchandise market across the region. Further, there are a few challenges in the market such as increasing competition, changing consumer trends, and economic stress, which will hinder the growth of the general merchandise market over the forecast period. Moreover, due to economic factors, the sales of stores slowed down and modern retail stores would help the countries to increase their sales and remain competitive in the market.

Based on application, the general merchandise market can be classified into Supermarkets and Hypermarkets, Speciality stores, Departmental stores, E-commerce, and Convenience stores. Currently, Convenience stores and E-commerce together are observing substantial growth across the Middle East region. Further, food and beverage stores, furniture and home furnishings stores, cosmetics and personal care stores, and pharmaceuticals, Luxury Goods, and Others are expected to witness immense growth.

The Africa General Merchandise Market report thoroughly covers the market by type, application, and countries including Nigeria, South Africa, Kenya, Ghana and the rest of Africa. The Africa general merchandise market outlook report provides an unbiased and detailed analysis of the on-going Africa General Merchandise market trends, opportunities/high growth areas, and market drivers, which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Key Highlights

• Africa General Merchandise Market Outlook
• Africa General Merchandise Market Overview
• Africa General Merchandise Market Forecast
• Historical Data for the period 2016-2019 and Market Forecast of Africa General Merchandise Market Revenues until 2026
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Type
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Application
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Countries
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for South Africa Wall Lamps Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Kenya Wall Lamps Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Nigeria Wall Lamps Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Ghana Wall Lamps Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for rest of Africa Wall Lamps Market
• Market Drivers and Restraints
• Africa General Merchandise Market Trends
• Industry Life Cycle
• Porter’s Five Force Analysis
• Market Opportunity Assessment
• Africa General Merchandise Market Share, By Players
• Competitive Benchmarking

Markets Covered

The report provides a detailed analysis of the following market segments:

• By Type:
• Home and Furniture
• Garden
• Electrical
• Food and Drink
• Others
• By Application:
• Supermarket
• Retail Market
• Specialty Store
• E-tailer
• Others
• By Countries:
• South Africa
• Kenya
• Nigeria
• Ghana
• Rest of Africa