Africa Household Appliances Market (2021-2027) | Size, Share, Trends, Analysis, Growth, Revenue, value, industry, outlook & COVID-19 IMPACT

Market Forecast by Countries (South Africa, Nigeria, Kenya, Rest of Africa), By  Product (Refrigerator, Air Conditioner & Heater, Entertainment & Information Appliances, Washing Machine, Cleaning Appliance, Cooktop, Cooking Range, Microwave & Oven, Others), By Distribution Channel (Supermarket & Hypermarket, Specialty Stores, e-Commerce, Others) And Competitive Landscape

Product Code: ETC056157 Publication Date: Feb 2023 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 200 No. of Figures: 90 No. of Tables: 30

Latest 2023 Development of The Africa Household Appliances Market

Africa Household Appliances Market is growing by the rapid urbanization and the rising incomes of the middle class. Some of the latest developments in the market over the years are increasing local manufacturing facilities to cater for the growing demand for household appliances in Africa and reducing costs and improving the availability of products. Online sales of household appliances are increasing with major e-commerce players such as Jumia and Konga expanding their product offerings and delivery capabilities across the continent. The popularity of smart home technology is increasing in Africa, with a growing number of consumers looking for advanced appliances such as washing machines, smart refrigerators, and air conditioners.

With a growing concern for the environment, there is an increasing demand for energy-efficient appliances such as LED lights and refrigerators that consume less power and are energy efficient. Moreover, the investment in renewable energy is expected to benefit the Africa Household Appliances Industry as there is an increased cost of electricity and the need for more sustainable energy sources. Overall, the household appliances market in Africa is projected to grow in the upcoming years, driven by rising disposable incomes, growing urbanization, and growing demand for energy-efficient products.

Africa Household Appliances Market Synopsis

Africa Household appliances market report thoroughly covers the market by product, distribution channel, and countries including South Africa, Kenya, Nigeria, and the rest of Africa. The Africa household appliances market outlook report provides an unbiased and detailed analysis of ongoing African household appliances market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics. 

Africa household Appliance market is expected to witness growth in the upcoming years. Home appliances have become an essential part of the modern lifestyle. Population growth, technology infiltration, rising purchasing power, the ever-improving lifestyles of people and constantly changing trends are some of the major factors on which the demand and thereby, sales of home appliances in the African market depend. Despite all these growth drivers, one restrains that is a constant threat to the growth of the household appliances market in Africa is the economic challenge that the region is facing owing to the low growth of the urban population, increased unemployment rates, and low purchasing power. 

According to 6wresearch, The Africa Household Appliances Market size has substantial growth prospects in 2021-2027F. Both local and international players are taking interest in the market and are trying to capture it. Increased attempts are being made to bring more efficient household appliances to the market.

Africa household appliances market is projected to find its true potential in the upcoming six years backed by an increase in the growth of the middle-class population which has led to an indication towards the improvement in the standard of living of the population is one of the major factors impacting positively toward the product demand in the market.

Market Analysis By Distribution Channel

Based on the distribution channel, retail outlets across the region are estimated to gain traction compared to purchases from online platforms owing to the customer have a tendency to look over products before purchase and this is resulting in a massive boost for the Africa household appliances market to grow substantially in the coming time zone.

COVID-19 Impact on Africa Household Appliances Market 

The outbreak of coronavirus declined the growth of the Africa Household Appliances Market owing to nationwide restrictions. The lockdown imposed by the government of country led to disruption in the supply chain of Household appliances. 

Key Players in The Market

Some of the key players in the Household Appliances Market are:

  • LG Electronics
  • Havells India Ltd.
  • BSH Home Appliances
  • Midea Group
  • Miele & Cie, Haier Inc.
  • Panasonic Corporation
  • Electrolux
  • Samsung
  • Whirlpool Corporation
  • Morphy Richards
  • Hitachi Appliances Inc.
  • Koninlijke Philips N.V.
  • Bosch. 

Key Attractiveness of the Report

  • COVID-19 Impact on the Market.
  • 10 Years Market Numbers.
  • Historical Data Starting from 2017 to 2020.
  • Base Year: 2020.
  • Forecast Data until 2027.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • Africa Household Appliances Market Outlook
  • Market Size of Africa Household Appliances Market, 2020
  • Forecast of Africa Household Appliances Market, 2027
  • Historical Data and Forecast of Africa Household Appliances Revenues & Volume for the Period 2017 - 2027
  • Africa Household Appliances Market Trend Evolution
  • Africa Household Appliances Market Drivers and Challenges
  • Africa Household Appliances Price Trends
  • Africa Household Appliances Porter's Five Forces
  • Africa Household Appliances Industry Life Cycle
  • Historical Data and Forecast of Africa Household Appliances Market Revenues & Volume By?Product for the Period 2017 - 2027
  • Historical Data and Forecast of Africa Household Appliances Market Revenues & Volume By Refrigerator for the Period 2017 - 2027
  • Historical Data and Forecast of Africa Household Appliances Market Revenues & Volume By Air Conditioner & Heater for the Period 2017 - 2027
  • Historical Data and Forecast of Africa Household Appliances Market Revenues & Volume By Entertainment & Information Appliances for the Period 2017 - 2027
  • Historical Data and Forecast of Africa Household Appliances Market Revenues & Volume By Washing Machine for the Period 2017 - 2027
  • Historical Data and Forecast of Africa Household Appliances Market Revenues & Volume By Cleaning Appliance for the Period 2017 - 2027
  • Historical Data and Forecast of Africa Household Appliances Market Revenues & Volume By Cooktop, Cooking Range, Microwave & Oven for the Period 2017 - 2027
  • Historical Data and Forecast of Africa Household Appliances Market Revenues & Volume By Others for the Period 2017 - 2027
  • Historical Data and Forecast of South Africa Household Appliances Market Revenues & Volume By?Product for the Period 2017 - 2027
  • Historical Data and Forecast of South Africa Household Appliances Market Revenues & Volume By Refrigerator for the Period 2017 - 2027
  • Historical Data and Forecast of South Africa Household Appliances Market Revenues & Volume By Air Conditioner & Heater for the Period 2017 - 2027
  • Historical Data and Forecast of South Africa Household Appliances Market Revenues & Volume By Entertainment & Information Appliances for the Period 2017 - 2027
  • Historical Data and Forecast of South Africa Household Appliances Market Revenues & Volume By Washing Machine for the Period 2017 - 2027
  • Historical Data and Forecast of South Africa Household Appliances Market Revenues & Volume By Cleaning Appliance for the Period 2017 - 2027
  • Historical Data and Forecast of South Africa Household Appliances Market Revenues & Volume By Cooktop, Cooking Range, Microwave & Oven for the Period 2017 - 2027
  • Historical Data and Forecast of South Africa Household Appliances Market Revenues & Volume By Others for the Period 2017 - 2027
  • Historical Data and Forecast of Nigeria Household Appliances Market Revenues & Volume By?Product for the Period 2017 - 2027
  • Historical Data and Forecast of Nigeria Household Appliances Market Revenues & Volume By Refrigerator for the Period 2017 - 2027
  • Historical Data and Forecast of Nigeria Household Appliances Market Revenues & Volume By Air Conditioner & Heater for the Period 2017 - 2027
  • Historical Data and Forecast of Nigeria Household Appliances Market Revenues & Volume By Entertainment & Information Appliances for the Period 2017 - 2027
  • Historical Data and Forecast of Nigeria Household Appliances Market Revenues & Volume By Washing Machine for the Period 2017 - 2027
  • Historical Data and Forecast of Nigeria Household Appliances Market Revenues & Volume By Cleaning Appliance for the Period 2017 - 2027
  • Historical Data and Forecast of Nigeria Household Appliances Market Revenues & Volume By Cooktop, Cooking Range, Microwave & Oven for the Period 2017 - 2027
  • Historical Data and Forecast of Nigeria Household Appliances Market Revenues & Volume By Others for the Period 2017 - 2027
  • Historical Data and Forecast of Kenya Household Appliances Market Revenues & Volume By?Product for the Period 2017 - 2027
  • Historical Data and Forecast of Kenya Household Appliances Market Revenues & Volume By Refrigerator for the Period 2017 - 2027
  • Historical Data and Forecast of Kenya Household Appliances Market Revenues & Volume By Air Conditioner & Heater for the Period 2017 - 2027
  • Historical Data and Forecast of Kenya Household Appliances Market Revenues & Volume By Entertainment & Information Appliances for the Period 2017 - 2027
  • Historical Data and Forecast of Kenya Household Appliances Market Revenues & Volume By Washing Machine for the Period 2017 - 2027
  • Historical Data and Forecast of Kenya Household Appliances Market Revenues & Volume By Cleaning Appliance for the Period 2017 - 2027
  • Historical Data and Forecast of Kenya Household Appliances Market Revenues & Volume By Cooktop, Cooking Range, Microwave & Oven for the Period 2017 - 2027
  • Historical Data and Forecast of Kenya Household Appliances Market Revenues & Volume By Others for the Period 2017 - 2027
  • Historical Data and Forecast of Rest of Africa Household Appliances Market Revenues & Volume By?Product for the Period 2017 - 2027
  • Historical Data and Forecast of Rest of Africa Household Appliances Market Revenues & Volume By Refrigerator for the Period 2017 - 2027
  • Historical Data and Forecast of Rest of Africa Household Appliances Market Revenues & Volume By Air Conditioner & Heater for the Period 2017 - 2027
  • Historical Data and Forecast of Rest of Africa Household Appliances Market Revenues & Volume By Entertainment & Information Appliances for the Period 2017 - 2027
  • Historical Data and Forecast of Rest of Africa Household Appliances Market Revenues & Volume By Washing Machine for the Period 2017 - 2027
  • Historical Data and Forecast of Rest of Africa Household Appliances Market Revenues & Volume By Cleaning Appliance for the Period 2017 - 2027
  • Historical Data and Forecast of Rest of Africa Household Appliances Market Revenues & Volume By Cooktop, Cooking Range, Microwave & Oven for the Period 2017 - 2027
  • Historical Data and Forecast of Rest of Africa Household Appliances Market Revenues & Volume By Others for the Period 2017 - 2027
  • Historical Data and Forecast of Africa Household Appliances Market Revenues & Volume By Distribution Channel for the Period 2017 - 2027
  • Historical Data and Forecast of Africa Household Appliances Market Revenues & Volume By Supermarket & Hypermarket for the Period 2017 - 2027
  • Historical Data and Forecast of Africa Household Appliances Market Revenues & Volume By Specialty Stores for the Period 2017 - 2027
  • Historical Data and Forecast of Africa Household Appliances Market Revenues & Volume By e-Commerce for the Period 2017 - 2027
  • Historical Data and Forecast of Africa Household Appliances Market Revenues & Volume By Others for the Period 2017 - 2027
  • Historical Data and Forecast of South Africa Household Appliances Market Revenues & Volume By Distribution Channel for the Period 2017 - 2027
  • Historical Data and Forecast of South Africa Household Appliances Market Revenues & Volume By Supermarket & Hypermarket for the Period 2017 - 2027
  • Historical Data and Forecast of South Africa Household Appliances Market Revenues & Volume By Specialty Stores for the Period 2017 - 2027
  • Historical Data and Forecast of South Africa Household Appliances Market Revenues & Volume By e-Commerce for the Period 2017 - 2027
  • Historical Data and Forecast of South Africa Household Appliances Market Revenues & Volume By Others for the Period 2017 - 2027
  • Historical Data and Forecast of Nigeria Household Appliances Market Revenues & Volume By Distribution Channel for the Period 2017 - 2027
  • Historical Data and Forecast of Nigeria Household Appliances Market Revenues & Volume By Supermarket & Hypermarket for the Period 2017 - 2027
  • Historical Data and Forecast of Nigeria Household Appliances Market Revenues & Volume By Specialty Stores for the Period 2017 - 2027
  • Historical Data and Forecast of Nigeria Household Appliances Market Revenues & Volume By e-Commerce for the Period 2017 - 2027
  • Historical Data and Forecast of Nigeria Household Appliances Market Revenues & Volume By Others for the Period 2017 - 2027
  • Historical Data and Forecast of Kenya Household Appliances Market Revenues & Volume By Distribution Channel for the Period 2017 - 2027
  • Historical Data and Forecast of Kenya Household Appliances Market Revenues & Volume By Supermarket & Hypermarket for the Period 2017 - 2027
  • Historical Data and Forecast of Kenya Household Appliances Market Revenues & Volume By Specialty Stores for the Period 2017 - 2027
  • Historical Data and Forecast of Kenya Household Appliances Market Revenues & Volume By e-Commerce for the Period 2017 - 2027
  • Historical Data and Forecast of Kenya Household Appliances Market Revenues & Volume By Others for the Period 2017 - 2027
  • Historical Data and Forecast of Rest of Africa Household Appliances Market Revenues & Volume By Distribution Channel for the Period 2017 - 2027
  • Historical Data and Forecast of Rest of Africa Household Appliances Market Revenues & Volume By Supermarket & Hypermarket for the Period 2017 - 2027
  • Historical Data and Forecast of Rest of Africa Household Appliances Market Revenues & Volume By Specialty Stores for the Period 2017 - 2027
  • Historical Data and Forecast of Rest of Africa Household Appliances Market Revenues & Volume By e-Commerce for the Period 2017 - 2027
  • Historical Data and Forecast of Rest of Africa Household Appliances Market Revenues & Volume By Others for the Period 2017 - 2027
  • Africa Household Appliances Market - Key Performance Indicators
  • Africa Household Appliances Market - Import Export Trade Statistics
  • Africa Household Appliances Market - Opportunity Assessment By Countries
  • Africa Household Appliances Market - Opportunity Assessment By?Product
  • Africa Household Appliances Market - Opportunity Assessment By Distribution Channel
  • Africa Household Appliances Market - Top Companies Market Share
  • Africa Household Appliances Market - Top Companies Profiles
  • Africa Household Appliances Market - Comparison of Players in Technical and Operating Parameters
  • Africa Household Appliances Market - Strategic Recommendations

Markets Covered

The Household Appliances Market in Africa includes the following segments:

By Product:

  • Refrigerator
  • Air Conditioner & Heaters
  • Entertainment & Information Appliances
  • Washing Machine
  • Cleaning Appliance
  • Cooktop, Cooking Range, Microwave & Oven
  • Others

By Distribution Channel:

  • Supermarket & Hypermarket
  • Specialty Stores
  • E-commerce
  • others

By Countries:

  • South Africa
  • Kenya
  • Nigeria
  • Rest of Africa
Africa Household Appliances Market: FAQs
Yes, the report includes the impact of COVID-19.
The key market players in the Household Appliances Market globally are LG Electronics, Havells India Ltd., BSH Home Appliances, Midea Group, Miele & Cie, Haier Inc., Panasonic Corporation, Electrolux, Samsung, Whirlpool Corporation, Morphy Richards, Hitachi Appliances Inc., Koninklijke Philips N.V. and Bosch.
Population growth, technology infiltration, rising purchasing power, the ever-improving lifestyles of people and constantly changing trends are some of the major factors on which the demand and thereby, sales of home appliances in the African market depend.
Based on the distribution channel, retail outlets across the region are estimated to gain traction.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 Africa Household Appliances Market Overview
3.1 Africa Regional Macro Economic Indicators
3.2 Africa Household Appliances Market Revenues & Volume, 2020 & 2027F
3.3 Africa Household Appliances Market - Industry Life Cycle
3.4 Africa Household Appliances Market - Porter's Five Forces
3.5 Africa Household Appliances Market Revenues & Volume Share, By Countries, 2020 & 2027F
3.6 Africa Household Appliances Market Revenues & Volume Share, By Product, 2020 & 2027F
3.7 Africa Household Appliances Market Revenues & Volume Share, By Distribution Channel, 2020 & 2027F
4 Africa Household Appliances Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraints
5 Africa Household Appliances Market Trends
6 Africa Household Appliances Market, 2017 - 2027
6.1 Africa Household Appliances Market, Revenues & Volume, By Product, 2017 - 2027
6.2 Africa Household Appliances Market, Revenues & Volume, By Distribution Channel, 2017 - 2027
7 South Africa Household Appliances Market, 2017 - 2027
7.1 South Africa Household Appliances Market, Revenues & Volume, By Product, 2017 - 2027
7.2 South Africa Household Appliances Market, Revenues & Volume, By Distribution Channel, 2017 - 2027
8 Nigeria Household Appliances Market, 2017 - 2027
8.1 Nigeria Household Appliances Market, Revenues & Volume, By Product, 2017 - 2027
8.2 Nigeria Household Appliances Market, Revenues & Volume, By Distribution Channel, 2017 - 2027
9 Kenya Household Appliances Market, 2017 - 2027
9.1 Kenya Household Appliances Market, Revenues & Volume, By Product, 2017 - 2027
9.2 Kenya Household Appliances Market, Revenues & Volume, By Distribution Channel, 2017 - 2027
10 Rest of Africa Household Appliances Market, 2017 - 2027
10.1 Rest of Africa Household Appliances Market, Revenues & Volume, By Product, 2017 - 2027
10.2 Rest of Africa Household Appliances Market, Revenues & Volume, By Distribution Channel, 2017 - 2027
11 Africa Household Appliances Market Key Performance Indicators
12 Africa Household Appliances Market - Opportunity Assessment
12.1 Africa Household Appliances Market Opportunity Assessment, By Countries, 2020 & 2027F
12.2 Africa Household Appliances Market Opportunity Assessment, By Product, 2020 & 2027F
12.3 Africa Household Appliances Market Opportunity Assessment, By Distribution Channel, 2020 & 2027F
13 Africa Household Appliances Market - Competitive Landscape
13.1 Africa Household Appliances Market Revenue Share, By Companies, 2020
13.2 Africa Household Appliances Market Competitive Benchmarking, By Operating and Technical Parameters
14 Company Profiles
15 Recommendations
16 Disclaimer
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