Market Forecast by Countries (South Africa, Nigeria, Kenya, Rest of Africa), By Product (Food and Beverages, Personal and Household Care, Apparel, Footwear and Accessories, Furniture, Toys, Electronic and Household Appliances, Other Products), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Department Stores, Specialty Stores, Online, Other Distribution Channels) And Competitive Landscape
Product Code: ETC390581 | Publication Date: Aug 2022 | Updated Date: Oct 2023 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 250 | No. of Figures: 50 | No. of Tables: 25 | |
Report Name | Africa Retail Marketย |
ย Base Year | 2022 |
ย Historical Period | 2019-2022 |
ย Forecast Period | 2023-2029 |
ย Growth rate | XXXX |
ย Report Coverage | Revenues & Volume, Market Trends, Drivers & Challenges, Market Forecast, Market Share |
ย Segment Coverage | By Countries, By Product, By Distribution Channelย |
ย Customization Scope | 100% customized reports available along with reliable data. Moreover, you can alter the segments, countries, and regions according to your needs. For further details, you can contact our research expert atย sales@6wresearch.comย |
ย Pricing and Purchase Options | Avail customization purchase option to know the exact pricing of your research needs |
Africa Retail Market report thoroughly covers the market by countries, by product, and by distribution channel. The market report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Africa Retail Market is growing faster and smooth and the market will accomplish substantial growth in the future due to the rising population, urbanization, as well as proliferation of technology and mobile connectivity. The sector is also confronting some challenges that can imposed its growth in the coming years. The market also has the capabilities to deal with the challenges it is facing.
According to 6Wresearch, the Africa Retail Market size is anticipated to rise more significantly during the forecast period 2023-2029. The retail market in Africa presents a mix of opportunities as well as challenges driven by many factors. One of the central drivers of the retail market in the country is its fastest growing population. With a young as well as expanding population, there is a significant and increasingly affluent consumer base, which attracts both local as well as international retailers. This demographic trend stimulates the demand for a wide range of retail services and goods, from food and clothing to electronics and household items. Urbanization is another major driver of the market success. As more people move to cities in search of better opportunities, these cities become hubs for retail activities and this shift not only expands the concentration of capable customers but also transforms the consumer preferences and shopping habits, which lead to a rising demand for modern retail formats such as supermarkets and malls. The proliferation of technology and mobile connectivity is changing the retail landscape. Mobile phones have also become crucial tools for both consumers and retailers, allowing e-commerce growth and mobile payment solutions. These factors are contributing in boosting the Africa Retail Market Size.
However, the market also confronts challenges. Infrastructure deficiencies, including inadequate transportation networks as well as unreliable power supplies, can limit the supply chain efficiency and increase operating costs for retailers. Informal retail, like street vendors and traditional markets, stays a formidable competitor to formal retail. These informal sectors often have lower overhead costs and they may offer lower prices, which make them more accessible to a large portion of the population. These challenges can hinder the Africa Retail Market Growth.
The market has experienced a key impact from the COVID-19 pandemic. In the starting stages, the onset of the pandemic led to widespread disruptions in the supply chains, logistical challenges, as well as temporary closures of retail establishments attributed to lockdown measures imposed by governments and this had a major adverse effect on the retail sector. As the pandemic progressed, there was a shift towards e-commerce as well as digital retail gained momentum. ย Businesses that already had formed online presence were better positioned.ย Local and independent retailers faced both challenges and opportunities. While many struggled to adapt to new operational landscape, others were able to pivot faster, leveraging their proximity to customers.
Some significant companies exist in this market include Shoprite, Pick n Pay, Massmart Holdings, Spar Group, Naivas Supermarket, Choppies Enterprises, Game Stores, Carrefour, Tuskys Supermarket, and Jumia.
The market in the nation is highly influenced by many government regulations aims at ensuring fair trade practices, economic stability, and consumer protection. One significant aspect of these regulations is registration and licensing requirements for retailers. Governments in African countries mandate that retailers gain specific licenses and permits in order to operate legally. ย Moreover, consumer protection laws also have a crucial role to play in the African retail market. Governments across the region implement measures in order to safeguard consumers from fraudulent. These laws often cover aspects such as product quality, customer rights, and pricing transparency and they ensure consumers have access to reliable and safe goods and services.
According to Dhaval, Research Manager, 6Wresearch, the Electronic and Household Appliances. Segment holds the largest share in the market and it will remain the dominant segment in the future due to the rising urbanization, growing disposable incomes, and rising middle-class population in a number of African nations.
On the basis of distribution channel, the online segment is anticipated to lead the market in the country due to the many factors. This distribution channel is currently growing since it provides ease to consumers.
Africa Retail Market report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Africa Retail Market Overview |
3.1 Africa Regional Macro Economic Indicators |
3.2 Africa Retail Market Revenues & Volume, 2022 & 2029F |
3.3 Africa Retail Market - Industry Life Cycle |
3.4 Africa Retail Market - Porter's Five Forces |
3.5 Africa Retail Market Revenues & Volume Share, By Countries, 2022 & 2029F |
3.6 Africa Retail Market Revenues & Volume Share, By Product, 2022 & 2029F |
3.7 Africa Retail Market Revenues & Volume Share, By Distribution Channel, 2022 & 2029F |
4 Africa Retail Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Africa Retail Market Trends |
6 Africa Retail Market, 2019 - 2029 |
6.1 Africa Retail Market, Revenues & Volume, By Product, 2019 - 2029 |
6.2 Africa Retail Market, Revenues & Volume, By Distribution Channel, 2019 - 2029 |
7 South Africa Retail Market, 2019 - 2029 |
7.1 South Africa Retail Market, Revenues & Volume, By Product, 2019 - 2029 |
7.2 South Africa Retail Market, Revenues & Volume, By Distribution Channel, 2019 - 2029 |
8 Nigeria Retail Market, 2019 - 2029 |
8.1 Nigeria Retail Market, Revenues & Volume, By Product, 2019 - 2029 |
8.2 Nigeria Retail Market, Revenues & Volume, By Distribution Channel, 2019 - 2029 |
9 Kenya Retail Market, 2019 - 2029 |
9.1 Kenya Retail Market, Revenues & Volume, By Product, 2019 - 2029 |
9.2 Kenya Retail Market, Revenues & Volume, By Distribution Channel, 2019 - 2029 |
10 Rest of Africa Retail Market, 2019 - 2029 |
10.1 Rest of Africa Retail Market, Revenues & Volume, By Product, 2019 - 2029 |
10.2 Rest of Africa Retail Market, Revenues & Volume, By Distribution Channel, 2019 - 2029 |
11 Africa Retail Market Key Performance Indicators |
12 Africa Retail Market - Opportunity Assessment |
12.1 Africa Retail Market Opportunity Assessment, By Countries, 2022 & 2029F |
12.2 Africa Retail Market Opportunity Assessment, By Product, 2022 & 2029F |
12.3 Africa Retail Market Opportunity Assessment, By Distribution Channel, 2022 & 2029F |
13 Africa Retail Market - Competitive Landscape |
13.1 Africa Retail Market Revenue Share, By Companies, 2022 |
13.2 Africa Retail Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |