Market Forecast by Countries (China, India, Japan, Australia, Indonesia, Philippines, Thailand, Malaysia, Rest of Asia), By Product Type (Cereals, Beverages, Snack Bars, Ready meals, Others), By Distribution Channel (Hypermarkets and Supermarkets, Independent Retailers, Specialist Retailers, Convenience Stores, Others) And Competitive Landscape
Product Code: ETC076047 | Publication Date: Aug 2021 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
Asia Pacific Breakfast Food Market growth is primarily driven by the rising trend towards the consumption of processed food products in emerging countries of the Asia-Pacific region, which further signifies the increasing use of breakfast food items. Health issues with regards to food habits have changed, people are adapting nutritive food items. Hence, the intake of breakfast cereals has surged in the market. Furthermore, the growth of convenience stores that promotes brand visibility is driving the growth of the breakfast food market. However, the market is decayed owing to the consumer's equal inclination towards traditional breakfast foods, which is, therefore, restricting the growth of the market. The outbreak of the Covid-19 has acted as a massive restraint on the breakfast food market as supply chains were disrupted due to trade restrictions imposed by the government. Also, fear of contamination through manufacturing facilities contributed to the decline but it also had a positive impact on the breakfast food market as the lockdown was imposed the habit of breakfast consumption at home improved significantly as main cafes and restaurants were shut for a significant amount of time due to coronavirus pandemic situation. Moreover, rising health consciousness among the consumers to build immunity and sustain during the coronavirus outbreak, demand for healthy breakfast cereals, and snacks have significantly improved over the year, and likely to improve in the forecast period as well.
According to 6Wresearch, the Asia Pacific Breakfast Food Market size is anticipated to register growth during 2021-2027. China dominates the market in the Asia Pacific region contributing to the maximum market share in the market. This is due to the change in breakfast food consumption patterns and inclination towards healthier products. Muesli and granola remain the most popular type of breakfast food in the Chinese market. Also, increased adoption of the western lifestyle has paired the driving factors of the market sales. Also, product development of low carb, high fiber, multigrain, and fortified breakfast food items that appeal to health-conscious consumers, along with launches of new flavors, from many brands have triggered market growth. Furthermore, marketing campaigns promoted by Nestle and Kellogg, the two leading international players in China, for several years have been effective at informing and educating Chinese consumers about the advantages of starting the day with a bowl of cereal. After China significant market share in the Asia Pacific region is with Japan, India and Australia
Based on Distribution Channels, the market report segments the market into Hypermarkets and Supermarkets, Independent Retailers, Specialist Retailers, Convenience Stores and others By product type, the Breakfast Cereals Market is segmented into Cereals, Beverages, Snack Bars, Ready meals and others. Among all, cereals are the largest segment with a wide consumer base and a significant market share. Most of the renowned companies such as Nestle, Kellogg’s, and General Mills are endorsing flakes processed from Wheat and Corn as one of their key breakfast cereal products due to the demand for these products. Moreover, companies are focusing on flavored food products with high sugar content to gain significant traction among kids. The key players in the Asia Pacific breakfast market are Kellogg Co, General Mills, Nestle, Marico, Pepsico, among others.
The Asia Pacific Breakfast food market report thoroughly covers the market by product type, distribution channels, and countries including China, India, Japan, Australia, Thailand and the rest of Asia Pacific. The Asia Pacific Breakfast food market outlook report provides an unbiased and detailed analysis of the on-going Asia Pacific Breakfast food market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Markets Covered
The Market report includes the following segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Asia Pacific Breakfast Food Market Overview |
3.1 Asia Pacific Regional Macro Economic Indicators |
3.2 Asia Pacific Breakfast Food Market Revenues & Volume, 2020 & 2027F |
3.3 Asia Pacific Breakfast Food Market - Industry Life Cycle |
3.4 Asia Pacific Breakfast Food Market - Porter's Five Forces |
3.5 Asia Pacific Breakfast Food Market Revenues & Volume Share, By Countries, 2020 & 2027F |
3.6 Asia Pacific Breakfast Food Market Revenues & Volume Share, By Product Type, 2020 & 2027F |
3.7 Asia Pacific Breakfast Food Market Revenues & Volume Share, By Distribution Channel, 2020 & 2027F |
4 Asia Pacific Breakfast Food Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Asia Pacific Breakfast Food Market Trends |
6 Asia Pacific Breakfast Food Market, 2017 - 2027 |
6.1 Asia Pacific Breakfast Food Market, Revenues & Volume, By Product Type, 2017 - 2027 |
6.2 Asia Pacific Breakfast Food Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
7 China Breakfast Food Market, 2017 - 2027 |
7.1 China Breakfast Food Market, Revenues & Volume, By Product Type, 2017 - 2027 |
7.2 China Breakfast Food Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
8 India Breakfast Food Market, 2017 - 2027 |
8.1 India Breakfast Food Market, Revenues & Volume, By Product Type, 2017 - 2027 |
8.2 India Breakfast Food Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
9 Japan Breakfast Food Market, 2017 - 2027 |
9.1 Japan Breakfast Food Market, Revenues & Volume, By Product Type, 2017 - 2027 |
9.2 Japan Breakfast Food Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
10 Australia Breakfast Food Market, 2017 - 2027 |
10.1 Australia Breakfast Food Market, Revenues & Volume, By Product Type, 2017 - 2027 |
10.2 Australia Breakfast Food Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
11 Indonesia Breakfast Food Market, 2017 - 2027 |
11.1 Indonesia Breakfast Food Market, Revenues & Volume, By Product Type, 2017 - 2027 |
11.2 Indonesia Breakfast Food Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
12 Philippines Breakfast Food Market, 2017 - 2027 |
12.1 Philippines Breakfast Food Market, Revenues & Volume, By Product Type, 2017 - 2027 |
12.2 Philippines Breakfast Food Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
13 Malaysia Breakfast Food Market, 2017 - 2027 |
13.1 Malaysia Breakfast Food Market, Revenues & Volume, By Product Type, 2017 - 2027 |
13.2 Malaysia Breakfast Food Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
14 Rest of Asia Breakfast Food Market, 2017 - 2027 |
14.1 Rest of Asia Breakfast Food Market, Revenues & Volume, By Product Type, 2017 - 2027 |
14.2 Rest of Asia Breakfast Food Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
11 Asia Pacific Breakfast Food Market Key Performance Indicators |
12 Asia Pacific Breakfast Food Market - Opportunity Assessment |
12.1 Asia Pacific Breakfast Food Market Opportunity Assessment, By Countries, 2020 & 2027F |
12.2 Asia Pacific Breakfast Food Market Opportunity Assessment, By Product Type, 2020 & 2027F |
12.3 Asia Pacific Breakfast Food Market Opportunity Assessment, By Distribution Channel, 2020 & 2027F |
13 Asia Pacific Breakfast Food Market - Competitive Landscape |
13.1 Asia Pacific Breakfast Food Market Revenue Share, By Companies, 2020 |
13.2 Asia Pacific Breakfast Food Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |