Market Forecast by Countries (China, India, Japan, Australia, Indonesia, Philippines, Thailand, Malaysia, Singapore, Rest of Asia), By Product Type (Mascara, Shadow, Liner, Pencil, Brow, Others), By Distribution Channel (Online, Offline) And Competitive Landscape
Product Code: ETC057458 | Publication Date: May 2021 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | Asia Pacific Eye Makeup Market |
Forecast period | 2025-2031 |
Forecast Size | USD 870 million by 2031 |
CAGR | 7.3% |
Growing Sector | Fashion |
Asia Pacific Eye Makeup Market report thoroughly covers the market by countries, by product type, and by distribution channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Asia Pacific Eye Makeup Market Size was valued at approximately USD 1.5 billion and is projected to reach USD 87 billion by 2031, growing at a CAGR of 7.3% over the forecast period. The Eye Makeup market in Asia Pacific is experiencing significant growth, driven by an increasing demand for high-quality materials and advancements in technologies. This growth is fuelled by the burgeoning industry, alongside the rise in independent production and platforms.
The Asia Pacific Eye Makeup market remains one of the most dynamic segments within the global cosmetics industry. With its significant share in global sales, the region continues to attract major international and domestic cosmetics brands. The market is bolstered by a growing preference for high-quality, versatile, and clean beauty products, catering to an increasingly diverse and discerning consumer base.
According to 6Wresearch, the Asia Pacific Eye Makeup Market is anticipated to grow at a CAGR of 7.3% during the forecast period 2025-2031. Several key factors are fueling the growth of the Eye Makeup market in Asia Pacific. One of the primary drivers is the rising disposable income across the region, enabling consumers to invest more in premium beauty products. Additionally, the influence of social media and beauty influencers has significantly increased product awareness and demand, particularly among younger demographics. The region's cultural emphasis on Eye Makeup and appearance further underscores the importance of makeup products like Eye Makeup, as they are perceived to enhance natural beauty in the Asia Pacific Eye Makeup Market growth.
Despite its growth, the Asia Pacific Eye Makeup industry faces notable challenges. The presence of numerous local and international brands has intensified competition, necessitating constant innovation to retain consumer interest. Variations in regulations for cosmetic product approvals and labeling across different countries in the Asia Pacific region often pose hurdles for manufacturers.
The increasing disposable income across the Asia Pacific region has led to greater consumer spending on luxury Eye Makeup products. Premium creams and lotions that offer multifunctional benefits, such as anti-aging, hydration, and whitening, are driving significant growth in this segment. Consumers are increasingly seeking products with natural, organic, or plant-based ingredients as awareness of chemical additives' potential effects grows. This trend is catalyzing the development of clean beauty products that emphasize transparency and sustainability. There is a growing demand for personalized Eye Makeup solutions tailored to individual skin needs and preferences. Brands are leveraging technologies such as AI and data analytics to offer customized formulations, enhancing consumer satisfaction.
The Asia Pacific Eye Makeup market presents substantial investment opportunities due to its dynamic growth and evolving consumer preferences. Key areas of potential include. Investors can allocate resources towards research and development of cutting-edge formulations, such as sustainable and organic products, to cater to increasing consumer demand for eco-friendly Eye Makeup solutions. With the diversity of cultures and skin types across the Asia Pacific region, there is significant potential for brands to localize their offerings, tailoring products to the unique preferences and needs of specific markets.
The Asia Pacific eye makeup market is highly competitive, with several key players dominating the industry through innovative product offerings, strong brand presence, and strategic partnerships. Prominent companies include L'Oréal, Shiseido, Estée Lauder, and Amorepacific, each leveraging their expertise to cater to the region's dynamic consumer preferences. These brands focus on launching diverse product ranges, including eyeliners, mascaras, and eyeshadows, while adapting to trends such as clean beauty and long-lasting formulations.
The Eye Makeup industry in the Asia Pacific region is significantly influenced by government regulations, which vary across countries but generally prioritize consumer safety, product efficacy, and environmental sustainability. Regulatory bodies, such as the Food and Drug Administration (FDA) in the Philippines or the National Medical Products Administration (NMPA) in China, enforce guidelines on the use of active ingredients, safety testing, and product labeling. Manufacturers must comply with stringent testing protocols to ensure that products meet safety and quality standards before they are allowed in the market.
The Asia Pacific Eye Makeup market is poised for significant growth in the coming years, driven by a combination of shifting consumer preferences and advancements in product innovation. The increasing awareness of Eye Makeup benefits, combined with a growing middle-class population, is expected to fuel demand for premium and targeted Eye Makeup solutions. Consumers are likely to prioritize products with natural and sustainable ingredients, reflecting a broader global movement towards environmentally friendly practices.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ashutosh, Senior Research Analyst, 6Wresearch, China stands as a leading market for Eye Makeup in the Asia Pacific region. The country's rising disposable income, evolving consumer preferences, and increasing urbanization contribute to the growth of the industry.
Mascara remains a staple for enhancing lash volume and length, making it a popular choice across all demographics. This product category is highly diverse, offering volumizing, lengthening, curling, and waterproof options to meet varying consumer needs.
Offline channels, including specialty stores, supermarkets, department stores, and beauty salons, dominate the market, providing consumers with firsthand experience before making a purchase.
The report provides a detailed analysis of the following market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Asia Pacific Eye Makeup Market Overview |
3.1 Asia Pacific Regional Macro Economic Indicators |
3.2 Asia Pacific Eye Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Asia Pacific Eye Makeup Market - Industry Life Cycle |
3.4 Asia Pacific Eye Makeup Market - Porter's Five Forces |
3.5 Asia Pacific Eye Makeup Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 Asia Pacific Eye Makeup Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Asia Pacific Eye Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Asia Pacific Eye Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Asia Pacific Eye Makeup Market Trends |
6 Asia Pacific Eye Makeup Market, 2021 - 2031 |
6.1 Asia Pacific Eye Makeup Market, Revenues & Volume, By Product Type, 2021 - 2031 |
6.2 Asia Pacific Eye Makeup Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
7 China Eye Makeup Market, 2021 - 2031 |
7.1 China Eye Makeup Market, Revenues & Volume, By Product Type, 2021 - 2031 |
7.2 China Eye Makeup Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
8 India Eye Makeup Market, 2021 - 2031 |
8.1 India Eye Makeup Market, Revenues & Volume, By Product Type, 2021 - 2031 |
8.2 India Eye Makeup Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
9 Japan Eye Makeup Market, 2021 - 2031 |
9.1 Japan Eye Makeup Market, Revenues & Volume, By Product Type, 2021 - 2031 |
9.2 Japan Eye Makeup Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
10 Australia Eye Makeup Market, 2021 - 2031 |
10.1 Australia Eye Makeup Market, Revenues & Volume, By Product Type, 2021 - 2031 |
10.2 Australia Eye Makeup Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
11 Indonesia Eye Makeup Market, 2021 - 2031 |
11.1 Indonesia Eye Makeup Market, Revenues & Volume, By Product Type, 2021 - 2031 |
11.2 Indonesia Eye Makeup Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
12 Philippines Eye Makeup Market, 2021 - 2031 |
12.1 Philippines Eye Makeup Market, Revenues & Volume, By Product Type, 2021 - 2031 |
12.2 Philippines Eye Makeup Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
13 Thailand Eye Makeup Market, 2021 - 2031 |
13.1 Thailand Eye Makeup Market, Revenues & Volume, By Product Type, 2021 - 2031 |
13.2 Thailand Eye Makeup Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
14 Malaysia Eye Makeup Market, 2021 - 2031 |
14.1 Malaysia Eye Makeup Market, Revenues & Volume, By Product Type, 2021 - 2031 |
14.2 Malaysia Eye Makeup Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
15 Singapore Eye Makeup Market, 2021 - 2031 |
16 Rest of Asia Eye Makeup Market, 2021 - 2031 |
16.1 Rest of Asia Eye Makeup Market, Revenues & Volume, By Product Type, 2021 - 2031 |
16.2 Rest of Asia Eye Makeup Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
17 Asia Pacific Eye Makeup Market Key Performance Indicators |
18 Asia Pacific Eye Makeup Market - Opportunity Assessment |
18.1 Asia Pacific Eye Makeup Market Opportunity Assessment, By Countries, 2021 & 2031F |
18.2 Asia Pacific Eye Makeup Market Opportunity Assessment, By Product Type, 2021 & 2031F |
18.3 Asia Pacific Eye Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
19 Asia Pacific Eye Makeup Market - Competitive Landscape |
19.1 Asia Pacific Eye Makeup Market Revenue Share, By Companies, 2024 |
19.2 Asia Pacific Eye Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
20 Company Profiles |
21 Recommendations |
22 Disclaimer |