Asia Pacific Greetings Cards Market (2025-2031) | Size, Trends, Companies, Industry, Forecast, Revenue, Analysis, Growth, Value, Share & Outlook

Asia Pacific Greeting Cards Market Highlights

Report Name	Asia Pacific Greeting Cards Market
Forecast Period	2025-2031
Market Size	USD 2.4 billion by 2031
CAGR	3.8%
Growing Sector	Digital Integration in Greeting Cards

Topics Covered in the Asia Pacific Greeting Cards Market Report

The Asia Pacific Greeting Cards Market report thoroughly covers the market by types, applications, and countries. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.

Asia Pacific Greeting Cards Market Size & Analysis

The Asia Pacific Greeting Cards Market was valued at USD 1.9 billion in 2025 and is projected to reach USD 2.4 billion by 2031, growing at a CAGR of 3.8% during the forecast period. This growth is driven by increasing consumer preference for personalized and eco-friendly greeting cards, as well as innovations such as augmented reality (AR) cards, which combine tradition with modern technology.

Asia Pacific Greeting Cards Market Synopsis

The Asia Pacific Greeting Cards Market is witnessing steady growth, driven by a blend of traditional preferences and modern technological advancements. Seasonal greeting cards remain a staple for cultural and festive occasions, while everyday cards have gained traction due to growing urbanization and the influence of Western traditions. Innovations like customizable and digitally interactive cards are reshaping the market, attracting younger generations and enhancing consumer engagement. Additionally, businesses are increasingly using greeting cards for branding and customer retention, further fueling the demand.

According to 6Wresearch, the Asia Pacific Greeting Cards Market is anticipated to grow at a CAGR of 3.8% during the forecast period 2025-2031. The primary driver of this market is the enduring cultural significance of greeting cards in countries like India, Japan, and China. Seasonal cards, particularly for occasions such as Chinese New Year, Diwali, and Christmas, enjoy high demand due to their role in maintaining personal and business relationships. Additionally, the rise of personalized greeting cards—offered through both online and offline platforms—has expanded the market's appeal to younger demographics who value unique expressions. Businesses are also capitalizing on greeting cards as a tool for client engagement and relationship building, especially in sectors like hospitality and real estate. The growth of e-commerce platforms has further simplified the purchase and delivery of greeting cards, broadening the consumer base. This trend is reflected in the Asia Pacific Greeting Cards Market Growth.

However, challenges remain. The increasing reliance on digital communication, such as e-cards and messaging apps, has posed a threat to traditional greeting card usage. Environmental concerns regarding the production and disposal of paper-based cards also present a barrier, with consumers increasingly demanding sustainable options. The rising cost of premium cards and customization can deter price-sensitive consumers, especially in developing countries.

Asia Pacific Greeting Cards Market Trends

The Asia Pacific Greeting Cards Market is witnessing two prominent trends. Firstly, the integration of digital features, such as augmented reality and QR codes, has created a new segment of tech-savvy cards that appeal to younger consumers. These features allow recipients to view videos or animations upon scanning the card, blending tradition with innovation. Additionaly, there is a growing demand for eco-friendly and recycled materials in greeting card production. Manufacturers are responding by using sustainable inks, biodegradable packaging, and plantable cards, which can grow into plants after use. This aligns with global sustainability goals and enhances the appeal of greeting cards to environmentally conscious consumers.

Investment Opportunities in the Asia Pacific Greeting Cards Market

The Asia Pacific Greeting Cards Market offers significant investment opportunities, particularly in the development of digital and customizable cards. Companies investing in AR and AI-driven designs are likely to gain a competitive edge as the demand for interactive experiences grows. Moreover, the expansion of e-commerce platforms in emerging markets such as Indonesia and the Philippines presents an untapped opportunity for greeting card manufacturers to reach a broader audience. Strategic partnerships with online retailers and delivery networks can further enhance distribution and consumer accessibility.

Leading Players in the Asia Pacific Greeting Cards Market

Leading players in the Asia Pacific Greeting Cards Market include Hallmark Cards, American Greetings Corporation, Paperless Post, Archies Ltd., and UK Greetings. These companies dominate the market through their extensive portfolios, creative designs, and strong retail and online presence.

Government Regulations in the Asia Pacific Greeting Cards Market

The Asia Pacific Greeting Cards Market operates within a framework of regulations concerning environmental sustainability and product quality. Governments in countries like Japan, Australia, and Singapore are encouraging the use of eco-friendly materials, which has led to an increase in demand for recycled and biodegradable cards. Tax incentives and subsidies are also being provided to businesses that adopt sustainable practices, promoting the use of locally sourced materials. Additionally, stringent quality control regulations ensure that the greeting cards produced in the region are safe for consumers, particularly when using ink and coatings. However, manufacturers face challenges in complying with these regulations, as the adoption of sustainable practices often increases production costs. Governments are working to balance these challenges by promoting public awareness about sustainability, which is expected to drive demand for eco-friendly greeting cards.

Future Insights of the Asia Pacific Greeting Cards Market

The future of the Asia Pacific Greeting Cards Market lies in the convergence of tradition and technology. While traditional cards will continue to dominate seasonal demand, the rise of interactive and personalized cards will attract a younger demographic. E-commerce will play a crucial role in shaping the market landscape, with online platforms enabling greater customization and faster delivery. Additionally, the increasing adoption of sustainable production processes will make greeting cards more appealing to environmentally conscious consumers. Manufacturers are also likely to focus on regional markets, tailoring their designs to reflect local cultures and preferences. This localization strategy will strengthen consumer loyalty and create new opportunities for growth. Moreover, advancements in digital printing technology will allow for more affordable customization, further expanding the market’s reach.

Market Segmentation Analysis

The report offers a comprehensive study of the following market segments and their leading categories

Seasonal Greeting Cards to Dominate the Market – By Type

According to Ashutosh, Senior Research Analyst at 6Wresearch, Seasonal greeting cards are anticipated to lead the market, reaching USD 1.5 billion by 2031. Their consistent demand stems from their use during major cultural and religious celebrations like Lunar New Year, Diwali, and Christmas. Countries such as India, China, and Japan, with their deep-rooted traditions of exchanging seasonal greetings, are major contributors to this growth. The seasonal nature of these cards ensures a steady and recurring market demand every year.

Business Cards to Grow Rapidly – By Applications

Business greeting cards are projected to experience rapid growth, reaching USD 700 million by 2031. As companies continue to focus on strengthening their brand identity and customer relationships, the demand for business cards is increasing. These cards are used for personalized communications, special offers, and brand promotion, making them a crucial part of corporate marketing strategies. The growing e-commerce and corporate sectors in Asia Pacific are key factors driving this segment's growth.

China and India to Lead the Market – By Countries

China and India are projected to dominate the Asia Pacific greetings card market, together accounting for over 50% of the market share by 2031, with a combined market value of approximately USD 2.4 billion. Both countries boast large, culturally diverse populations with a long history of celebrating festivals through card-giving. The growing middle-class populations in these nations, combined with increased disposable income and e-commerce growth, will further fuel market demand. These factors make China and India the largest markets for greeting cards in the region.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Asia Pacific Greetings Cards Market Outlook
• Market Size of Asia Pacific Greetings Cards Market, 2024
• Forecast of Asia Pacific Greetings Cards Market, 2031
• Historical Data and Forecast of Asia Pacific Greetings Cards Revenues & Volume for the Period 2021 - 2031
• Asia Pacific Greetings Cards Market Trend Evolution
• Asia Pacific Greetings Cards Market Drivers and Challenges
• Asia Pacific Greetings Cards Price Trends
• Asia Pacific Greetings Cards Porter's Five Forces
• Asia Pacific Greetings Cards Industry Life Cycle
• Historical Data and Forecast of Asia Pacific Greetings Cards Market Revenues & Volume By Types for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Greetings Cards Market Revenues & Volume By Seasonal Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Greetings Cards Market Revenues & Volume By Everyday Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of China Greetings Cards Market Revenues & Volume By Types for the Period 2021 - 2031
• Historical Data and Forecast of China Greetings Cards Market Revenues & Volume By Seasonal Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of China Greetings Cards Market Revenues & Volume By Everyday Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of India Greetings Cards Market Revenues & Volume By Types for the Period 2021 - 2031
• Historical Data and Forecast of India Greetings Cards Market Revenues & Volume By Seasonal Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of India Greetings Cards Market Revenues & Volume By Everyday Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Japan Greetings Cards Market Revenues & Volume By Types for the Period 2021 - 2031
• Historical Data and Forecast of Japan Greetings Cards Market Revenues & Volume By Seasonal Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Japan Greetings Cards Market Revenues & Volume By Everyday Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Australia Greetings Cards Market Revenues & Volume By Types for the Period 2021 - 2031
• Historical Data and Forecast of Australia Greetings Cards Market Revenues & Volume By Seasonal Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Australia Greetings Cards Market Revenues & Volume By Everyday Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Greetings Cards Market Revenues & Volume By Types for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Greetings Cards Market Revenues & Volume By Seasonal Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Greetings Cards Market Revenues & Volume By Everyday Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Philippines Greetings Cards Market Revenues & Volume By Types for the Period 2021 - 2031
• Historical Data and Forecast of Philippines Greetings Cards Market Revenues & Volume By Seasonal Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Philippines Greetings Cards Market Revenues & Volume By Everyday Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Thailand Greetings Cards Market Revenues & Volume By Types for the Period 2021 - 2031
• Historical Data and Forecast of Thailand Greetings Cards Market Revenues & Volume By Seasonal Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Thailand Greetings Cards Market Revenues & Volume By Everyday Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Malaysia Greetings Cards Market Revenues & Volume By Types for the Period 2021 - 2031
• Historical Data and Forecast of Malaysia Greetings Cards Market Revenues & Volume By Seasonal Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Malaysia Greetings Cards Market Revenues & Volume By Everyday Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Singapore Greetings Cards Market Revenues & Volume By Types for the Period 2021 - 2031
• Historical Data and Forecast of Singapore Greetings Cards Market Revenues & Volume By Seasonal Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Singapore Greetings Cards Market Revenues & Volume By Everyday Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Asia Greetings Cards Market Revenues & Volume By Types for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Asia Greetings Cards Market Revenues & Volume By Seasonal Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Asia Greetings Cards Market Revenues & Volume By Everyday Greeting Cards for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Greetings Cards Market Revenues & Volume By Applications for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Greetings Cards Market Revenues & Volume By Business Cards for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Greetings Cards Market Revenues & Volume By Personal Cards for the Period 2021 - 2031
• Historical Data and Forecast of China Greetings Cards Market Revenues & Volume By Applications for the Period 2021 - 2031
• Historical Data and Forecast of China Greetings Cards Market Revenues & Volume By Business Cards for the Period 2021 - 2031
• Historical Data and Forecast of China Greetings Cards Market Revenues & Volume By Personal Cards for the Period 2021 - 2031
• Historical Data and Forecast of India Greetings Cards Market Revenues & Volume By Applications for the Period 2021 - 2031
• Historical Data and Forecast of India Greetings Cards Market Revenues & Volume By Business Cards for the Period 2021 - 2031
• Historical Data and Forecast of India Greetings Cards Market Revenues & Volume By Personal Cards for the Period 2021 - 2031
• Historical Data and Forecast of Japan Greetings Cards Market Revenues & Volume By Applications for the Period 2021 - 2031
• Historical Data and Forecast of Japan Greetings Cards Market Revenues & Volume By Business Cards for the Period 2021 - 2031
• Historical Data and Forecast of Japan Greetings Cards Market Revenues & Volume By Personal Cards for the Period 2021 - 2031
• Historical Data and Forecast of Australia Greetings Cards Market Revenues & Volume By Applications for the Period 2021 - 2031
• Historical Data and Forecast of Australia Greetings Cards Market Revenues & Volume By Business Cards for the Period 2021 - 2031
• Historical Data and Forecast of Australia Greetings Cards Market Revenues & Volume By Personal Cards for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Greetings Cards Market Revenues & Volume By Applications for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Greetings Cards Market Revenues & Volume By Business Cards for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Greetings Cards Market Revenues & Volume By Personal Cards for the Period 2021 - 2031
• Historical Data and Forecast of Philippines Greetings Cards Market Revenues & Volume By Applications for the Period 2021 - 2031
• Historical Data and Forecast of Philippines Greetings Cards Market Revenues & Volume By Business Cards for the Period 2021 - 2031
• Historical Data and Forecast of Philippines Greetings Cards Market Revenues & Volume By Personal Cards for the Period 2021 - 2031
• Historical Data and Forecast of Thailand Greetings Cards Market Revenues & Volume By Applications for the Period 2021 - 2031
• Historical Data and Forecast of Thailand Greetings Cards Market Revenues & Volume By Business Cards for the Period 2021 - 2031
• Historical Data and Forecast of Thailand Greetings Cards Market Revenues & Volume By Personal Cards for the Period 2021 - 2031
• Historical Data and Forecast of Malaysia Greetings Cards Market Revenues & Volume By Applications for the Period 2021 - 2031
• Historical Data and Forecast of Malaysia Greetings Cards Market Revenues & Volume By Business Cards for the Period 2021 - 2031
• Historical Data and Forecast of Malaysia Greetings Cards Market Revenues & Volume By Personal Cards for the Period 2021 - 2031
• Historical Data and Forecast of Singapore Greetings Cards Market Revenues & Volume By Applications for the Period 2021 - 2031
• Historical Data and Forecast of Singapore Greetings Cards Market Revenues & Volume By Business Cards for the Period 2021 - 2031
• Historical Data and Forecast of Singapore Greetings Cards Market Revenues & Volume By Personal Cards for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Asia Greetings Cards Market Revenues & Volume By Applications for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Asia Greetings Cards Market Revenues & Volume By Business Cards for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Asia Greetings Cards Market Revenues & Volume By Personal Cards for the Period 2021 - 2031
• Asia Pacific Greetings Cards Market - Key Performance Indicators
• Asia Pacific Greetings Cards Market - Import Export Trade Statistics
• Asia Pacific Greetings Cards Market - Opportunity Assessment By Countries
• Asia Pacific Greetings Cards Market - Opportunity Assessment By Types
• Asia Pacific Greetings Cards Market - Opportunity Assessment By Applications
• Asia Pacific Greetings Cards Market - Top Companies Market Share
• Asia Pacific Greetings Cards Market - Top Companies Profiles
• Asia Pacific Greetings Cards Market - Comparison of Players in Technical and Operating Parameters
• Asia Pacific Greetings Cards Market - Strategic Recommendations

Markets Covered

The Market report includes the following segments

By Countries

• China
• India
• Japan
• Australia
• Indonesia
• Philippines
• Thailand
• Malaysia
• Singapore
• Rest of Asia

By Types

• Seasonal Greeting Cards
• Everyday Greeting Cards

By Applications

• Business Cards
• Personal Cards