Market Forecast by Countries (China, India, Japan, Australia, Indonesia, Philippines, Thailand, Malaysia, and Rest of Asia), By Product Type (Dry Hair, Oily Hair, Normal Hair, Professional, Non-professional), By Application (Online Retail, Offline Retail, Personal Use, Personal Use, Barbershop, Hotel) And Competitive Landscape
Product Code: ETC076085 | Publication Date: Mar 2023 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
The Asia Pacific hair conditioner market is witnessing an increasing demand for natural and organic products. Consumers in the Asia Pacific region are becoming more aware of the benefits of using natural and organic hair care products, including conditioners. This has led to a rise in demand for such products, which are free from harmful chemicals and are considered to be safer for the hair and scalp. Additionally, hair masks are becoming increasingly popular in the Asia Pacific region, as they offer more intensive conditioning treatment than regular conditioners. They are usually left on the hair for a longer period of time and provide deep hydration and nourishment to the hair. Further, consumers in the region are increasingly concerned about the health of their hair, which has led to a growing demand for products that not only provide conditioning benefits but also help to strengthen and protect the hair from damage. Moreover, hair conditioner manufacturers are increasingly focusing on innovative packaging solutions to attract consumers. For example, some brands are using eco-friendly and sustainable packaging materials, while others are introducing packaging designs that make it easier to dispense the product.
The Asia Pacific hair conditioner industry is observing an increasing adoption of e-commerce. The Asia Pacific region has seen a significant increase in the adoption of e-commerce channels for purchasing hair care products, including conditioners. This has opened up new opportunities for manufacturers to reach consumers in remote or underserved areas and also allows for more personalized and targeted marketing. These efforts will also help in broadening the market share of players. Further, many consumers are turning to online channels to purchase their hair care products. This trend is expected to continue as e-commerce platforms become more user-friendly and convenient. Moreover, the market has also witnessed an increasing demand for anti-ageing hair care products: With an ageing population in many countries across the Asia Pacific region, there is a growing demand for hair care products that can help combat the effects of ageing on hair, such as thinning and loss of elasticity. In addition, several consumers in the Asia Pacific region are becoming more environmentally conscious and are seeking hair care products that are packaged in sustainable and eco-friendly materials. This trend is expected to continue as more consumers prioritize sustainability in their purchasing decisions.
The Asia Pacific hair conditioner market has been significantly impacted by the COVID-19 pandemic. The pandemic has caused a disruption in the supply chain, production, and distribution of hair care products, including hair conditioners. Further, the lockdown measures implemented by various countries in the region have resulted in a decline in consumer demand for hair conditioners as people have been confined to their homes, leading to reduced social interactions and outdoor activities. Moreover, the closure of hair salons and spas, which are the major distribution channels for hair conditioners, has further impacted the market. Additionally, the rise in e-commerce and online shopping during the pandemic has provided a new distribution channel for hair conditioners. However, this has not been able to offset the decline in sales from other channels.
Asia Pacific Hair Conditioner Market is expected to register growth in the coming years. Hair conditioners are hair care products that improve the texture and manageability of hair and provide a shiny and healthy look. Regular use of proper hair conditioner helps in reducing damage and split ends.Β Various hair care products are available in the market for all types of hair such as dry hair, and oily hair. Majorly three types of conditioners are available including deep conditioners, leave-in and dry conditioners. Major factors driving the growth of the market include changing lifestyles, product awareness and raising trends towards professional hair treatment globally. In addition to an increasing number of people facing hair and scalp problems because of unhealthy eating habits coupled with rising pollution. Moreover, the rate of the working population is growing rapidly and the increasing standard of living and well-being among consumers fuel the product demand. As per the observations, consumer preference has shifted to natural and botanical ingredients which spur the demand for organic hair conditioners in the market. The word organic in itself is a key factor for the growth of the market. High-end products are generally not affordable by a mass population which is expected to hamper the growth of the market. The COVID-19 crisis is likely to fuel the trends that were already shaping the market, such as the use of e-commerce rather to go in traffic. Across the globe, consumers showed their interest in online engagements on shoppable social media marketplaces and brand websites.Β
According to 6Wresearch, the Asia Pacific (APAC) Hair Conditioner Market is anticipated to register growth throughout the forecast period 2021-2027. Amongst the countries of the Asia Pacific region, Indian hair conditioner market is expected to witness the fastest growth rates; a rise in population, modernization of the working class and awareness about the product are the key factors. There has been an increase in the number of Asian women who encountered hair thinning problems at a young age in recent years. Rising western culture and awareness of fashion trends upsurge the market. Japanese consumers are extremely sophisticated and are aware of chemical formulations and natural and organic formulations of the product driving many manufacturers to launch many new products. Owing to the high concern for hair growth, there is a rise in demand for specialized products. Singapore is considered a base to access a wide range of nationalities as it is a link between the West and Asia. It provides a wide scope for the players to develop, launch and promote new products. The hot and humid climatic condition of Singapore coupled with chemicals from services like straightening and rebonding is leading to damage to hair surging the demand for specialized conditioners. Major players in the Asia Pacific hair conditioner market involve Procter & Gamble, Lβoreal S.A, Johnson & Johnson, and Unilever among others.
Asia Pacific hair conditioner market is segmented on the basis of hair type, product type and distribution channels. On the basis of type of hair wide range of conditioners are available in the market, such as oily hair, dry hair, frizzy hair, coloured hair or treated hair. Similarly, on the basis of product type, the hair conditioner market is divided into organic hair conditioners and chemical-based hair conditioners. Moreover, the growing working women population in the region of Asia Pacific has contributed to the sale of organic hair conditioners. The major demand is driven by countries like India, China & Japan. On the basis of distribution channels hair, and conditioner market is fragmented into Hypermarkets, Supermarkets, drug stores, salons, and other retail outlets, and e-commerce. Among all, hypermarkets, supermarkets held the larger share of sales of hair conditioners. Nowadays, the young generation has been witnessed to spend much time on shopping sites and brand websites. The offers and others schemes seek the attention of customers coupled with easy deliveries.
The Asia Pacific hair conditioner market report thoroughly covers the market by product type, applications and countries including key countries like India, China, Japan, Thailand, Indonesia, Australia and the rest of Asia Pacific. The Hair conditioner market outlook report provides an unbiased and detailed analysis of ongoing Asia Pacific hair conditioner market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The market report covers the following segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Asia Pacific Hair Conditioner Market Overview |
3.1 Asia Pacific Regional Macro Economic Indicators |
3.2 Asia Pacific Hair Conditioner Market Revenues & Volume, 2020 & 2027F |
3.3 Asia Pacific Hair Conditioner Market - Industry Life Cycle |
3.4 Asia Pacific Hair Conditioner Market - Porter's Five Forces |
3.5 Asia Pacific Hair Conditioner Market Revenues & Volume Share, By Countries, 2020 & 2027F |
3.6 Asia Pacific Hair Conditioner Market Revenues & Volume Share, By Product Type, 2020 & 2027F |
3.7 Asia Pacific Hair Conditioner Market Revenues & Volume Share, By Application, 2020 & 2027F |
4 Asia Pacific Hair Conditioner Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Asia Pacific Hair Conditioner Market Trends |
6 Asia Pacific Hair Conditioner Market, 2017 - 2027 |
6.1 Asia Pacific Hair Conditioner Market, Revenues & Volume, By Product Type, 2017 - 2027 |
6.2 Asia Pacific Hair Conditioner Market, Revenues & Volume, By Application, 2017 - 2027 |
7 China Hair Conditioner Market, 2017 - 2027 |
7.1 China Hair Conditioner Market, Revenues & Volume, By Product Type, 2017 - 2027 |
7.2 China Hair Conditioner Market, Revenues & Volume, By Application, 2017 - 2027 |
8 India Hair Conditioner Market, 2017 - 2027 |
8.1 India Hair Conditioner Market, Revenues & Volume, By Product Type, 2017 - 2027 |
8.2 India Hair Conditioner Market, Revenues & Volume, By Application, 2017 - 2027 |
9 Japan Hair Conditioner Market, 2017 - 2027 |
9.1 Japan Hair Conditioner Market, Revenues & Volume, By Product Type, 2017 - 2027 |
9.2 Japan Hair Conditioner Market, Revenues & Volume, By Application, 2017 - 2027 |
10 Australia Hair Conditioner Market, 2017 - 2027 |
10.1 Australia Hair Conditioner Market, Revenues & Volume, By Product Type, 2017 - 2027 |
10.2 Australia Hair Conditioner Market, Revenues & Volume, By Application, 2017 - 2027 |
11 Indonesia Hair Conditioner Market, 2017 - 2027 |
11.1 Indonesia Hair Conditioner Market, Revenues & Volume, By Product Type, 2017 - 2027 |
11.2 Indonesia Hair Conditioner Market, Revenues & Volume, By Application, 2017 - 2027 |
12 Philippines Hair Conditioner Market, 2017 - 2027 |
12.1 Philippines Hair Conditioner Market, Revenues & Volume, By Product Type, 2017 - 2027 |
12.2 Philippines Hair Conditioner Market, Revenues & Volume, By Application, 2017 - 2027 |
13 Malaysia Hair Conditioner Market, 2017 - 2027 |
13.1 Malaysia Hair Conditioner Market, Revenues & Volume, By Product Type, 2017 - 2027 |
13.2 Malaysia Hair Conditioner Market, Revenues & Volume, By Application, 2017 - 2027 |
14 Rest of Asia Hair Conditioner Market, 2017 - 2027 |
14.1 Rest of Asia Hair Conditioner Market, Revenues & Volume, By Product Type, 2017 - 2027 |
14.2 Rest of Asia Hair Conditioner Market, Revenues & Volume, By Application, 2017 - 2027 |
15 Asia Pacific Hair Conditioner Market Key Performance Indicators |
16 Asia Pacific Hair Conditioner Market - Opportunity Assessment |
16.1 Asia Pacific Hair Conditioner Market Opportunity Assessment, By Countries, 2020 & 2027F |
16.2 Asia Pacific Hair Conditioner Market Opportunity Assessment, By Product Type, 2020 & 2027F |
16.3 Asia Pacific Hair Conditioner Market Opportunity Assessment, By Application, 2020 & 2027F |
17 Asia Pacific Hair Conditioner Market - Competitive Landscape |
17.1 Asia Pacific Hair Conditioner Market Revenue Share, By Companies, 2020 |
17.2 Asia Pacific Hair Conditioner Market Competitive Benchmarking, By Operating and Technical Parameters |
18 Company Profiles |
19 Recommendations |
20 Disclaimer |