Market Forecast By Product (Chicken, Beef, Pork, Mutton, Others), By Type (Raw, Processed), By Distribution Channel (Departmental Stores, Specialty Stores, Hypermarket/ Supermarket, Online Sales Channel, Others) And Competitive Landscape
Product Code: ETC171354 | Publication Date: Jan 2022 | Updated Date: May 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Australia Meat market currently, in 2023, has witnessed an HHI of 5073, Which has decreased slightly as compared to the HHI of 5392 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Report Name | Australia Meat Market |
Forecast Period | 2024-2030 |
CAGR | 5.8% |
Growing Sector | Food Industry |
Australia Meat Market report thoroughly covers the market by product, type and distribution channel. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Australia Meat Market is likely to grow in the forecast period as Australia is a major global supplier of meat, particularly beef and lamb, exporting to more than 100 countries around the world. Meat production is a significant contributor to the Australia economy, employing thousands of people and generating billions of dollars in revenue each year. One of the most significant trends in Australia's meat market is the increasing demand for high-quality, grass-fed beef and lamb, particularly in the Asia-Pacific region. Consumers are looking for healthier, sustainable meat options that are produced in an ethical manner. Another trend is the shift towards premium cuts of meat, which can command higher prices in international markets.
Moreover, the Australia meat market is currently experiencing significant shifts influenced by various key trends such as the sustainability and Eco-consciousness: A growing number of consumers and businesses are prioritizing sustainability, leading to increased demand for meat products sourced from eco-friendly and ethical practices. This has spurred innovations in animal feed, farming techniques, and waste management to reduce the environmental impact. Moreover, the plant-based meat alternatives are on the rise of vegetarianism. Veganism has introduced a competitive dynamic in the market with the emergence of plant-based meat alternatives. This trend is pushing traditional meat producers to diversify their product offerings to include plant-based options or to improve the sustainability of their meat production processes.
According to 6Wresearch, the Australia Meat Market size is projected to grow at the CAGR of 5.8% during the forecast period of 2024-2030. The meat industry in Australia is being driven by several factors, including the increasing demand for protein-rich diets and the rise in disposable income. As consumers become more health-conscious, they tend to choose higher-quality meat products, which is good news for Australian farmers who produce grass-fed beef and lamb. Also, the increasing demand for processed meat products, especially in emerging markets such as China and India, is fueling the growth of the meat market in Australia. The demand for meat has always been high in the country and abroad. Factors that fuel the growth of Australia's meat market are; the increase in the population of the country, the affluence of people, a shift in their food preferences and the rise in trade agreements with nations that buy Australian meat products. Although the market has seen significant growth over the years, there are still some challenges hindering the Australia Meat Market Growth. Australia's meat market faces challenges such as climate change, animal welfare-related issues, and stringent trade policies. Climate change affects the growth of plants used for animal feed as well as cattle welfare, leading to poor meat quality. Australia faces animal welfare-related challenges such as disease outbreaks, poor living conditions, and poor animal handling practices. Moreover, strict trade policies with countries that purchase meat from Australia affect the prices of exports.
The A government has implemented several initiatives to support Meat Market in Australia, including investment in research and development, infrastructure, pest and disease control, and animal welfare standards. The Livestock Export Program, for example, supports the export of livestock products to key markets and helps to maintain Australia's strong reputation for high-quality meat products. Australia's government provides support to the meat industry to boost production and improve the quality of its products. The government provides financial support to farmers who comply with strict regulations to help improve animal welfare and work towards sustainable farming practices. Government initiatives such as the establishment of the Australian Beef Sustainability Framework highlight the importance of sustainability in the meat industry. Factors such as the implementation of technology, changing consumer preferences, and innovations in farming practices will positively influence the growth of the industry. In addition, extended trade agreements with countries that purchase Australian meat products will drive the growth rate further.
Australia meat industry is concentrated among a few key players. The largest companies in the sector include JBS, Teys, and AACo. These companies dominate the beef and lamb market, with JBS being the largest beef exporter globally. The pork market is also dominated by a few key players, including SunPork and Rivalea. Smaller players also exist, concentrating on niche markets such as organic or grass-fed meat. Moreover, the Australia meat industry is undergoing a significant transformation, driven by the converging trends of environmental sustainability, technological innovation, and shifting consumer preferences. Traditional meat producers are now contending with the rise of plant-based meat alternatives, compelling them to invest in sustainable practices and broaden their product lines to cater to a more diverse consumer base. Concurrently, advancements in production technology and a strategic pivot towards emerging international markets are creating new opportunities for growth and competition. Amidst these dynamics, the push towards health and nutrition awareness is further intensifying the race, as producers strive to meet the evolving demands for quality, transparency, and environmental responsibility. This intricate competitive environment underscores the industryโs resilience and adaptability in facing the challenges and opportunities of the 21st century.
The future of the meat industry in Australia looks bright, with the increasing global demand for high-quality meat products as the main driver. However, there are challenges that the industry must overcome, such as the environmental sustainability of the sector, and the increased scrutiny on animal welfare. We can expect to see an increase in technology that helps the industry reduce its environmental impact and becomes more productive.
The chicken segment of Australia's meat market has been experiencing significant growth in recent years. Increased demand for lean protein sources, coupled with the relative affordability of chicken meat, has led to a surge in domestic consumption. Additionally, strong demand for Australian chicken meat in international markets, particularly in Asia, has been driving exports upwards
According to Ravi Bhandari, Research Head, 6Wresearch, The processed meat segment of Australia's market is expected to experience significant growth in the coming years. With busy lifestyles and the convenience of ready-to-eat products, more consumers are opting for processed meat products such as sausages, cold cuts, and meatballs. Additionally, the rising popularity of charcuterie boards and deli-style meats has contributed to the growth of this segment.
The hypermarket/supermarket channel remains the dominant distribution channel for meat products in Australia. Consumers prefer to purchase meat products from trusted brands sold at established retail outlets. However, specialty stores and online sales channels have been gaining momentum in recent years. Specialty stores offer a wide range of high-quality meat products, often sourced from small-scale local producers. Online sales channels, on the other hand, offer convenience and a wider selection of products, making it easier for consumers to purchase meat products from the comfort of their homes.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Meat Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Meat Market Revenues & Volume, 2020 & 2030F |
3.3 Australia Meat Market - Industry Life Cycle |
3.4 Australia Meat Market - Porter's Five Forces |
3.5 Australia Meat Market Revenues & Volume Share, By Product, 2020 & 2030F |
3.6 Australia Meat Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.7 Australia Meat Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Australia Meat Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Australia Meat Market Trends |
6 Australia Meat Market, By Types |
6.1 Australia Meat Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Australia Meat Market Revenues & Volume, By Product, 2020 - 2030F |
6.1.3 Australia Meat Market Revenues & Volume, By Chicken, 2020 - 2030F |
6.1.4 Australia Meat Market Revenues & Volume, By Beef, 2020 - 2030F |
6.1.5 Australia Meat Market Revenues & Volume, By Pork, 2020 - 2030F |
6.1.6 Australia Meat Market Revenues & Volume, By Mutton, 2020 - 2030F |
6.1.7 Australia Meat Market Revenues & Volume, By Others, 2020 - 2030F |
6.2 Australia Meat Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Australia Meat Market Revenues & Volume, By Raw, 2020 - 2030F |
6.2.3 Australia Meat Market Revenues & Volume, By Processed, 2020 - 2030F |
6.3 Australia Meat Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Australia Meat Market Revenues & Volume, By Departmental Stores, 2020 - 2030F |
6.3.3 Australia Meat Market Revenues & Volume, By Specialty Stores, 2020 - 2030F |
6.3.4 Australia Meat Market Revenues & Volume, By Hypermarket/ Supermarket, 2020 - 2030F |
6.3.5 Australia Meat Market Revenues & Volume, By Online Sales Channel, 2020 - 2030F |
6.3.6 Australia Meat Market Revenues & Volume, By Others, 2020 - 2030F |
7 Australia Meat Market Import-Export Trade Statistics |
7.1 Australia Meat Market Export to Major Countries |
7.2 Australia Meat Market Imports from Major Countries |
8 Australia Meat Market Key Performance Indicators |
9 Australia Meat Market - Opportunity Assessment |
9.1 Australia Meat Market Opportunity Assessment, By Product, 2020 & 2030F |
9.2 Australia Meat Market Opportunity Assessment, By Type, 2020 & 2030F |
9.3 Australia Meat Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Australia Meat Market - Competitive Landscape |
10.1 Australia Meat Market Revenue Share, By Companies, 2023 |
10.2 Australia Meat Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |