Australia Oatmeal Market | Growth, Analysis, Industry, Size, Share, COVID-19 IMPACT, Forecast, Revenue, Value, Trends & Companies

Market Forecast By Type (Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats, Others), By Distribution Channel (Hypermarket, Supermarket, Specialty Retailers, Convenience Stores, Independent Retailers, Others) And Competitive Landscape
Product Code: ETC179514 Publication Date: Jan 2022 Updated Date: Apr 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Australia Oatmeal Market Size Growth Rate


The Australia Oatmeal Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 0.35% in 2027, following an initial rate of 0.34%, before easing to 0.31% at the end of the period.

Australia Oatmeal Market Growth Rate

Australia Oatmeal Market Synopsis

The oatmeal market in Australia is witnessing strong growth due to rising health awareness and the preference for nutrient-rich breakfast options. The high fiber content and heart health benefits of oatmeal have made it a staple in Australian households. The market is further bolstered by the increasing demand for organic and instant oat products. With evolving consumer lifestyles, the introduction of flavored, ready-to-eat, and fortified oatmeal varieties has further propelled market expansion. Additionally, oatmeal’s incorporation into smoothies, baked goods, and snack bars has diversified its consumption patterns.

Drivers of the market

The oatmeal market in Australia is expanding due to rising health-consciousness and the popularity of nutritious breakfast options. Oatmeal is widely recognized for its heart health benefits, fiber content, and ability to support weight management. The growing trend of functional and fortified foods, along with innovations in flavored and instant oatmeal products, further boosts market growth.

Challenges of the market

The Australian oatmeal market struggles with fluctuating oat production due to unpredictable weather patterns and rising agricultural costs. While consumer demand for healthy and natural breakfast options is increasing, competition from alternative grains such as quinoa and granola-based cereals reduces market share. Furthermore, supply chain disruptions and transportation costs impact the affordability of imported oats used in processing.

Investment opportunities in the Market

The oatmeal market in Australia is expanding due to increasing health awareness and demand for high-fiber foods. Investment opportunities exist in premium oatmeal production, flavored and ready-to-eat oatmeal products, and developing oat-based health supplements. Collaborations with retailers for private-label branding can enhance profitability.

Government Policy of the market

The oatmeal market in Australia is regulated under food safety laws, agricultural policies, and export regulations. The government enforces quality standards to ensure that oatmeal products meet both domestic and international food safety requirements. Support for oat farming includes investment in research to develop high-yield and climate-resistant oat varieties. Trade policies facilitate the export of Australian oats and oatmeal, ensuring alignment with global consumer demand and safety standards.

Key Highlights of the Report:

  • Australia Oatmeal Market Outlook
  • Market Size of Australia Oatmeal Market, 2024
  • Forecast of Australia Oatmeal Market, 2031
  • Historical Data and Forecast of Australia Oatmeal Revenues & Volume for the Period 2018 - 2031
  • Australia Oatmeal Market Trend Evolution
  • Australia Oatmeal Market Drivers and Challenges
  • Australia Oatmeal Price Trends
  • Australia Oatmeal Porter's Five Forces
  • Australia Oatmeal Industry Life Cycle
  • Historical Data and Forecast of Australia Oatmeal Market Revenues & Volume By Type for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Oatmeal Market Revenues & Volume By Whole Oat Groats for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Oatmeal Market Revenues & Volume By Steel Cut Oats for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Oatmeal Market Revenues & Volume By Scottish Oats for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Oatmeal Market Revenues & Volume By Regular Rolled Oats for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Oatmeal Market Revenues & Volume By Quick Rolled Oats for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Oatmeal Market Revenues & Volume By Instant Oats for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Oatmeal Market Revenues & Volume By Others for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Oatmeal Market Revenues & Volume By Distribution Channel for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Oatmeal Market Revenues & Volume By Hypermarket for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Oatmeal Market Revenues & Volume By Supermarket for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Oatmeal Market Revenues & Volume By Specialty Retailers for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Oatmeal Market Revenues & Volume By Convenience Stores for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Oatmeal Market Revenues & Volume By Independent Retailers for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Oatmeal Market Revenues & Volume By Others for the Period 2018 - 2031
  • Australia Oatmeal Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Distribution Channel
  • Australia Oatmeal Top Companies Market Share
  • Australia Oatmeal Competitive Benchmarking By Technical and Operational Parameters
  • Australia Oatmeal Company Profiles
  • Australia Oatmeal Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Australia Oatmeal Market Overview

3.1 Australia Country Macro Economic Indicators

3.2 Australia Oatmeal Market Revenues & Volume, 2021 & 2031F

3.3 Australia Oatmeal Market - Industry Life Cycle

3.4 Australia Oatmeal Market - Porter's Five Forces

3.5 Australia Oatmeal Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Australia Oatmeal Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Australia Oatmeal Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Australia Oatmeal Market Trends

6 Australia Oatmeal Market, By Types

6.1 Australia Oatmeal Market, By Type

6.1.1 Overview and Analysis

6.1.2 Australia Oatmeal Market Revenues & Volume, By Type, 2018 - 2031F

6.1.3 Australia Oatmeal Market Revenues & Volume, By Whole Oat Groats, 2018 - 2031F

6.1.4 Australia Oatmeal Market Revenues & Volume, By Steel Cut Oats, 2018 - 2031F

6.1.5 Australia Oatmeal Market Revenues & Volume, By Scottish Oats, 2018 - 2031F

6.1.6 Australia Oatmeal Market Revenues & Volume, By Regular Rolled Oats, 2018 - 2031F

6.1.7 Australia Oatmeal Market Revenues & Volume, By Quick Rolled Oats, 2018 - 2031F

6.1.8 Australia Oatmeal Market Revenues & Volume, By Instant Oats, 2018 - 2031F

6.2 Australia Oatmeal Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 Australia Oatmeal Market Revenues & Volume, By Hypermarket, 2018 - 2031F

6.2.3 Australia Oatmeal Market Revenues & Volume, By Supermarket, 2018 - 2031F

6.2.4 Australia Oatmeal Market Revenues & Volume, By Specialty Retailers, 2018 - 2031F

6.2.5 Australia Oatmeal Market Revenues & Volume, By Convenience Stores, 2018 - 2031F

6.2.6 Australia Oatmeal Market Revenues & Volume, By Independent Retailers, 2018 - 2031F

6.2.7 Australia Oatmeal Market Revenues & Volume, By Others, 2018 - 2031F

7 Australia Oatmeal Market Import-Export Trade Statistics

7.1 Australia Oatmeal Market Export to Major Countries

7.2 Australia Oatmeal Market Imports from Major Countries

8 Australia Oatmeal Market Key Performance Indicators

9 Australia Oatmeal Market - Opportunity Assessment

9.1 Australia Oatmeal Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Australia Oatmeal Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Australia Oatmeal Market - Competitive Landscape

10.1 Australia Oatmeal Market Revenue Share, By Companies, 2024

10.2 Australia Oatmeal Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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