| Product Code: ETC6187886 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Australia`s perfume market witnessed a -0.9% decline in import growth compared to the previous year. However, the compound annual growth rate (CAGR) for imports between 2020-2024 stood at a robust 17.09%. This decline in import momentum in 2024 could be attributed to shifting consumer preferences, changes in trade policies, or market saturation, impacting the demand for imported perfumes.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Perfume Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Perfume Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Perfume Market - Industry Life Cycle |
3.4 Australia Perfume Market - Porter's Five Forces |
3.5 Australia Perfume Market Revenues & Volume Share, By Perfume Type, 2021 & 2031F |
3.6 Australia Perfume Market Revenues & Volume Share, By Category, 2021 & 2031F |
4 Australia Perfume Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Australia leading to higher spending on luxury goods like perfumes. |
4.2.2 Growing awareness and preference for premium and niche fragrances among consumers. |
4.2.3 Influence of social media and celebrity endorsements driving the demand for perfumes. |
4.2.4 Rising trend of gifting perfumes on special occasions contributing to market growth. |
4.3 Market Restraints |
4.3.1 High import duties and taxes on luxury perfumes affecting the pricing and affordability for consumers. |
4.3.2 Competition from counterfeit or lower-priced alternatives impacting sales of premium perfumes. |
4.3.3 Fluctuating exchange rates affecting the cost of imported perfumes in the Australian market. |
5 Australia Perfume Market Trends |
6 Australia Perfume Market, By Types |
6.1 Australia Perfume Market, By Perfume Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Perfume Market Revenues & Volume, By Perfume Type, 2021- 2031F |
6.1.3 Australia Perfume Market Revenues & Volume, By Premium Perfume Products, 2021- 2031F |
6.1.4 Australia Perfume Market Revenues & Volume, By Mass Perfume Products, 2021- 2031F |
6.2 Australia Perfume Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Australia Perfume Market Revenues & Volume, By Female Fragrances, 2021- 2031F |
6.2.3 Australia Perfume Market Revenues & Volume, By Male Fragrances, 2021- 2031F |
6.2.4 Australia Perfume Market Revenues & Volume, By Unisex Fragrances, 2021- 2031F |
7 Australia Perfume Market Import-Export Trade Statistics |
7.1 Australia Perfume Market Export to Major Countries |
7.2 Australia Perfume Market Imports from Major Countries |
8 Australia Perfume Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms related to perfume brands. |
8.2 Number of new fragrance launches and their market reception. |
8.3 Frequency of perfume purchases per consumer segment. |
8.4 Brand loyalty and repeat purchase rates for premium perfume brands. |
8.5 Participation and attendance in perfume-related events and exhibitions in Australia. |
9 Australia Perfume Market - Opportunity Assessment |
9.1 Australia Perfume Market Opportunity Assessment, By Perfume Type, 2021 & 2031F |
9.2 Australia Perfume Market Opportunity Assessment, By Category, 2021 & 2031F |
10 Australia Perfume Market - Competitive Landscape |
10.1 Australia Perfume Market Revenue Share, By Companies, 2024 |
10.2 Australia Perfume Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here