Market Forecast By Service Model (Infrastructure as a Service, Platform as a Service, Software as a Service), By Organization Size Large enterprises ( Small , Medium Enterprises SMEs), By Verticals (BFSI, Telecommunication, IT & ITeS, Government & Public Sector, Retail & Consumer Goods, Manufacturing, Energy & Utility, Media & Entertainment) And Competitive Landscape
Product Code: ETC4427676 | Publication Date: Jul 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Report Name | Australia Public Cloud Market |
Forecast period | 2025-2031 |
CAGR | 22.5% |
Growing Sector | BFSI |
The Australia Public Cloud market report thoroughly covers the market by service model, by vertical, by organization size and competitive Landscape. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Australia public cloud market is experiencing robust growth driven by a confluence of factors. The country's increasing adoption of cloud computing, supported by a government "cloud-first" strategy, is propelling the market forward. Significant investments are fueling the expansion of cloud services, including SaaS, PaaS, and IaaS. Technological advancements, particularly in generative AI, are playing a pivotal role in driving the growth of Infrastructure as a Service (IaaS) in Australia. However, the market also faces some challenges such as the high costs and complexities associated with migrating legacy systems to the cloud, gaps in organizational capabilities requiring investment in employee training and collaboration with systems integrators, and the intricacies of managing multi-cloud environments efficiently. Additionally, concerns around data security, compliance, and governance pose significant hurdles for organizations leveraging public cloud services.
According to 6Wresearch, Australia Public Cloud market size is projected to grow at a CAGR of 22.5% during 2025-2031. The drivers of growth in the Australian public cloud market stem from the widespread adoption of cloud computing, substantial investments, technological advancements like generative AI, government support and policies, and the emergence of industry cloud platforms. These factors collectively contribute to the rapid expansion and maturity of the public cloud market in Australia.
The Australian government is actively shaping the future of various markets, including technology, through regulatory initiatives and forward-looking insights. The government's focus on modernizing the economy and addressing productivity challenges is evident in the Competition Task force's efforts to reform competition laws, streamline merger assessments, and enhance foreign investment regulations. Further, these plans have improved the Australia Public Cloud Market Share. Additionally, the government is emphasizing the importance of digital governance, cybersecurity, and technological advancements.
The major players in the public cloud market in Australia include prominent companies such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). Moreover, these firms hold enormous Australia Public Cloud Market Revenues. Further, these key players have established a strong presence in the market and compete for market share by offering a wide range of cloud services, infrastructure solutions, AI and machine learning capabilities, and data analytics tools.
The future insights of the public cloud market in Australia indicate a trajectory of significant growth and evolution. This growth signifies a new phase characterized by maturity in multi cloud usage, emphasizing the importance of data/analytics/AI management and engineering services to support digital business and operating models. The shift towards optimizing multi cloud resources using FinOps, more autonomous operations, and increased focus on digital sovereignty and data security reflects the evolving landscape of cloud services in Australia.
According to Ravi Bhandari, Research Head, 6Wresearch, infrastructure as a Service (IaaS) has emerged as the most rapidly growing segment in recent years. IaaS allows organizations to rent computing infrastructure such as servers, storage and networking from a cloud provider rather than owning and managing them on-premises.
Market Analysis by Organization Size
Large enterprises have traditionally been the main drivers of the public cloud market in Australia. With their larger budgets and resources, they have been able to invest in advanced cloud solutions and services, driving innovation and digital transformation within their organizations
Out of all the verticals, the BFSI (Banking, Financial Services and Insurance) segment is experiencing the highest growth in Australia's public cloud market. This can be attributed to various factors such as an increase in digital banking services, strict regulations regarding data security and privacy, and a growing demand for cost-effective solutions.
The Australia Public Cloud market report provides a detailed analysis of the following market segments:
By Organization Size
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Public Cloud Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Public Cloud Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Public Cloud Market - Industry Life Cycle |
3.4 Australia Public Cloud Market - Porter's Five Forces |
3.5 Australia Public Cloud Market Revenues & Volume Share, By Service Model, 2021 & 2031F |
3.6 Australia Public Cloud Market Revenues & Volume Share, By Organization Size Large enterprises, 2021 & 2031F |
3.7 Australia Public Cloud Market Revenues & Volume Share, By Verticals, 2021 & 2031F |
4 Australia Public Cloud Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Australia Public Cloud Market Trends |
6 Australia Public Cloud Market, By Types |
6.1 Australia Public Cloud Market, By Service Model |
6.1.1 Overview and Analysis |
6.1.2 Australia Public Cloud Market Revenues & Volume, By Service Model, 2021-2031F |
6.1.3 Australia Public Cloud Market Revenues & Volume, By Infrastructure as a Service, 2021-2031F |
6.1.4 Australia Public Cloud Market Revenues & Volume, By Platform as a Service, 2021-2031F |
6.1.5 Australia Public Cloud Market Revenues & Volume, By Software as a Service, 2021-2031F |
6.2 Australia Public Cloud Market, By Organization Size Large enterprises |
6.2.1 Overview and Analysis |
6.2.2 Australia Public Cloud Market Revenues & Volume, By Small , 2021-2031F |
6.2.3 Australia Public Cloud Market Revenues & Volume, By Medium Enterprises SMEs, 2021-2031F |
6.3 Australia Public Cloud Market, By Verticals |
6.3.1 Overview and Analysis |
6.3.2 Australia Public Cloud Market Revenues & Volume, By BFSI, 2021-2031F |
6.3.3 Australia Public Cloud Market Revenues & Volume, By Telecommunication, 2021-2031F |
6.3.4 Australia Public Cloud Market Revenues & Volume, By IT & ITeS, 2021-2031F |
6.3.5 Australia Public Cloud Market Revenues & Volume, By Government & Public Sector, 2021-2031F |
6.3.6 Australia Public Cloud Market Revenues & Volume, By Retail & Consumer Goods, 2021-2031F |
6.3.7 Australia Public Cloud Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.3.8 Australia Public Cloud Market Revenues & Volume, By Media & Entertainment, 2021-2031F |
6.3.9 Australia Public Cloud Market Revenues & Volume, By Media & Entertainment, 2021-2031F |
7 Australia Public Cloud Market Import-Export Trade Statistics |
7.1 Australia Public Cloud Market Export to Major Countries |
7.2 Australia Public Cloud Market Imports from Major Countries |
8 Australia Public Cloud Market Key Performance Indicators |
9 Australia Public Cloud Market - Opportunity Assessment |
9.1 Australia Public Cloud Market Opportunity Assessment, By Service Model, 2021 & 2031F |
9.2 Australia Public Cloud Market Opportunity Assessment, By Organization Size Large enterprises, 2021 & 2031F |
9.3 Australia Public Cloud Market Opportunity Assessment, By Verticals, 2021 & 2031F |
10 Australia Public Cloud Market - Competitive Landscape |
10.1 Australia Public Cloud Market Revenue Share, By Companies, 2024 |
10.2 Australia Public Cloud Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |