| Product Code: ETC422551 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The shapewear market in Australia has witnessed a steady rise in recent years, reflecting changing consumer preferences and an increased focus on fitness and wellness. With a growing awareness of body positivity, the market has expanded beyond traditional undergarments to include a variety of styles and functionalities. Australia consumers are increasingly seeking innovative and comfortable shapewear solutions, driving the market`s evolution. Key players in the industry are adapting to these trends by introducing diverse product lines that cater to different body types and fashion preferences.
The Australia shapewear market has experienced significant growth driven by the increasing awareness of body image and a growing fitness culture. As individuals become more conscious of their appearance, the demand for shapewear has surged. Additionally, the fashion industry`s emphasis on body-conscious clothing has further fueled the market`s expansion. The advent of innovative materials and designs, offering comfort and versatility, has also contributed to the popularity of shapewear among consumers.
The shapewear market in Australia faces several challenges, including changing fashion trends, fluctuating consumer preferences, and the growing demand for sustainable and inclusive products. As consumers become more conscious of body positivity and diversity, shapewear brands encounter the challenge of adapting their offerings to cater to a broader range of body shapes and sizes. Additionally, the rise of athleisure wear and casual clothing poses a threat to traditional shapewear, necessitating innovation to stay relevant in a dynamic market.
The Australia shapewear market is subject to various government policies aimed at ensuring consumer safety and product quality. Regulatory bodies closely monitor the manufacturing processes and materials used in shapewear products to guarantee compliance with established standards. Additionally, labeling requirements are enforced to provide consumers with accurate information about the products they purchase. These regulations contribute to a transparent and trustworthy market environment, fostering consumer confidence in the shapewear industry.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Shapewear Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Shapewear Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Shapewear Market - Industry Life Cycle |
3.4 Australia Shapewear Market - Porter's Five Forces |
3.5 Australia Shapewear Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.6 Australia Shapewear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Shapewear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about body positivity and self-confidence |
4.2.2 Growing fitness and wellness trend in Australia |
4.2.3 Rise in online shopping and e-commerce platforms |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers |
4.3.2 Competition from alternative products like compression garments |
4.3.3 Limited availability of size-inclusive options |
5 Australia Shapewear Market Trends |
6 Australia Shapewear Market, By Types |
6.1 Australia Shapewear Market, By End-user |
6.1.1 Overview and Analysis |
6.1.2 Australia Shapewear Market Revenues & Volume, By End-user, 2021-2031F |
6.1.3 Australia Shapewear Market Revenues & Volume, By Male, 2021-2031F |
6.1.4 Australia Shapewear Market Revenues & Volume, By Female, 2021-2031F |
6.2 Australia Shapewear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Australia Shapewear Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021-2031F |
6.2.3 Australia Shapewear Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.4 Australia Shapewear Market Revenues & Volume, By Online, 2021-2031F |
6.2.5 Australia Shapewear Market Revenues & Volume, By Others, 2021-2031F |
7 Australia Shapewear Market Import-Export Trade Statistics |
7.1 Australia Shapewear Market Export to Major Countries |
7.2 Australia Shapewear Market Imports from Major Countries |
8 Australia Shapewear Market Key Performance Indicators |
8.1 Customer satisfaction scores from online reviews and surveys |
8.2 Number of collaborations with fitness influencers or celebrities |
8.3 Growth in social media engagement and brand mentions |
9 Australia Shapewear Market - Opportunity Assessment |
9.1 Australia Shapewear Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.2 Australia Shapewear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Shapewear Market - Competitive Landscape |
10.1 Australia Shapewear Market Revenue Share, By Companies, 2024 |
10.2 Australia Shapewear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |