Product Code: ETC012055 | Publication Date: Jun 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Australia Smartphone market currently, in 2023, has witnessed an HHI of 6614, Which has decreased substantially as compared to the HHI of 10000 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The smartphone market in Australia is expected to reach a value of US$ 8.6 billion by 2026, registering a CAGR of 4.81% during the forecast period (2020-2026). This growth is attributed to increasing disposable income, growing penetration of internet and smartphones, advancements in technology such as 5G networks, and rising popularity of e-commerce platforms.
Furthermore, favorable government initiatives for digitalization are also driving the adoption rate of smartphones among consumers in this region. For instance, in 2020 the Australia Government had announced its Digital Economy Strategy which aims at transforming Australia into one of the world?s leading digital economies with an estimated A$100 billion boost annually to GDP by 2030 through increased digitization activities across different sectors like healthcare and defense solutions among others.
Moreover, the rising acceptance for OTT services (over-the-top services) such as Netflix and Amazon Prime Video are driving Australias towards using mobile phones more often than ever before for streaming videos online, thereby boosting demand for smartphones over other electronic devices like tablets or laptops. In addition to that advanced technologies like Augmented Reality (AR), Virtual Reality (VR) applications have made their way into mobile phones creating new avenues within this segment due to which vendors are designing innovative products with these features integrated within them being offered at competitive prices resulting furthering consumer?s reliance on smartphones over other electronic gadgets.
However, lack of awareness about safety measures while using social media apps may hamper industry growth during forecast period owing to potential threats posed by malicious actors influencing user data security resulting from cyberattacks or frauds committed via online transactions involving financial information exchange between buyers & sellers etc., therefore restraining smartphone sales across country.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Smartphone Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Smartphone Market Revenues & Volume, 2019 & 2026F |
3.3 Australia Smartphone Market - Industry Life Cycle |
3.4 Australia Smartphone Market - Porter's Five Forces |
3.5 Australia Smartphone Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 Australia Smartphone Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Australia Smartphone Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Australia Smartphone Market Trends |
6 Australia Smartphone Market, By Types |
6.1 Australia Smartphone Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Smartphone Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 Australia Smartphone Market Revenues & Volume, By Android, 2016 - 2026F |
6.1.4 Australia Smartphone Market Revenues & Volume, By iOS, 2016 - 2026F |
6.1.5 Australia Smartphone Market Revenues & Volume, By Windows, 2016 - 2026F |
6.1.6 Australia Smartphone Market Revenues & Volume, By Blackberry Operating System , 2016 - 2026F |
6.1.7 Australia Smartphone Market Revenues & Volume, By Other , 2016 - 2026F |
6.2 Australia Smartphone Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Australia Smartphone Market Revenues & Volume, By OEM, 2016 - 2026F |
6.2.3 Australia Smartphone Market Revenues & Volume, By Retailer, 2016 - 2026F |
6.2.4 Australia Smartphone Market Revenues & Volume, By e-Commerce, 2016 - 2026F |
7 Australia Smartphone Market Import-Export Trade Statistics |
7.1 Australia Smartphone Market Export to Major Countries |
7.2 Australia Smartphone Market Imports from Major Countries |
8 Australia Smartphone Market Key Performance Indicators |
9 Australia Smartphone Market - Opportunity Assessment |
9.1 Australia Smartphone Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 Australia Smartphone Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Australia Smartphone Market - Competitive Landscape |
10.1 Australia Smartphone Market Revenue Share, By Companies, 2019 |
10.2 Australia Smartphone Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |