| Product Code: ETC6203321 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Austria`s gift card & incentive card market saw a steady rise in imports, driven by increasing consumer demand and corporate gifting trends. The market experienced a notable uptick in the import of gift cards, reflecting a growing preference for these products in the Austrian market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria Gift Card & Incentive Card Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria Gift Card & Incentive Card Market Revenues & Volume, 2022 & 2032F |
3.3 Austria Gift Card & Incentive Card Market - Industry Life Cycle |
3.4 Austria Gift Card & Incentive Card Market - Porter's Five Forces |
3.5 Austria Gift Card & Incentive Card Market Revenues & Volume Share, By Product, 2022 & 2032F |
3.6 Austria Gift Card & Incentive Card Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.7 Austria Gift Card & Incentive Card Market Revenues & Volume Share, By Consumer, 2022 & 2032F |
4 Austria Gift Card & Incentive Card Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital payments in Austria |
4.2.2 Growing trend of gifting experiences rather than physical goods |
4.2.3 Rising demand for employee incentive programs to boost motivation and retention |
4.3 Market Restraints |
4.3.1 Regulatory challenges related to gift card issuance and redemption |
4.3.2 Competition from alternative incentive solutions such as cash bonuses |
4.3.3 Economic fluctuations impacting consumer spending on gift cards |
5 Austria Gift Card & Incentive Card Market Trends |
6 Austria Gift Card & Incentive Card Market, By Types |
6.1 Austria Gift Card & Incentive Card Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Austria Gift Card & Incentive Card Market Revenues & Volume, By Product, 2022-2032F |
6.1.3 Austria Gift Card & Incentive Card Market Revenues & Volume, By E-Gift Card, 2022-2032F |
6.1.4 Austria Gift Card & Incentive Card Market Revenues & Volume, By Physical Card, 2022-2032F |
6.2 Austria Gift Card & Incentive Card Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Austria Gift Card & Incentive Card Market Revenues & Volume, By Online, 2022-2032F |
6.2.3 Austria Gift Card & Incentive Card Market Revenues & Volume, By Offline, 2022-2032F |
6.3 Austria Gift Card & Incentive Card Market, By Consumer |
6.3.1 Overview and Analysis |
6.3.2 Austria Gift Card & Incentive Card Market Revenues & Volume, By Individual, 2022-2032F |
6.3.3 Austria Gift Card & Incentive Card Market Revenues & Volume, By Corporate, 2022-2032F |
7 Austria Gift Card & Incentive Card Market Import-Export Trade Statistics |
7.1 Austria Gift Card & Incentive Card Market Export to Major Countries |
7.2 Austria Gift Card & Incentive Card Market Imports from Major Countries |
8 Austria Gift Card & Incentive Card Market Key Performance Indicators |
8.1 Redemption rate of gift cards/incentive cards |
8.2 Average value loaded per gift card/incentive card |
8.3 Customer satisfaction scores related to gift card/incentive card programs |
8.4 Growth in the number of participating merchants accepting gift cards/incentive cards |
8.5 Frequency of repeat purchases of gift cards/incentive cards |
9 Austria Gift Card & Incentive Card Market - Opportunity Assessment |
9.1 Austria Gift Card & Incentive Card Market Opportunity Assessment, By Product, 2022 & 2032F |
9.2 Austria Gift Card & Incentive Card Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.3 Austria Gift Card & Incentive Card Market Opportunity Assessment, By Consumer, 2022 & 2032F |
10 Austria Gift Card & Incentive Card Market - Competitive Landscape |
10.1 Austria Gift Card & Incentive Card Market Revenue Share, By Companies, 2025 |
10.2 Austria Gift Card & Incentive Card Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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