| Product Code: ETC6206268 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Austria`s matcha tea market saw a steady increase in imports. The trend indicated a growing demand for matcha tea products among Austrian consumers, reflecting a positive market outlook for this segment.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria Matcha Tea Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria Matcha Tea Market Revenues & Volume, 2021 & 2031F |
3.3 Austria Matcha Tea Market - Industry Life Cycle |
3.4 Austria Matcha Tea Market - Porter's Five Forces |
3.5 Austria Matcha Tea Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Austria Matcha Tea Market Revenues & Volume Share, By Grade, 2021 & 2031F |
4 Austria Matcha Tea Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers |
4.2.2 Growing trend towards natural and organic products |
4.2.3 Rising awareness about the benefits of matcha tea consumption |
4.3 Market Restraints |
4.3.1 High cost of matcha tea compared to regular tea |
4.3.2 Limited availability of authentic matcha tea products |
4.3.3 Lack of widespread knowledge about matcha tea and its preparation |
5 Austria Matcha Tea Market Trends |
6 Austria Matcha Tea Market, By Types |
6.1 Austria Matcha Tea Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Austria Matcha Tea Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Austria Matcha Tea Market Revenues & Volume, By Powder, 2021- 2031F |
6.1.4 Austria Matcha Tea Market Revenues & Volume, By RTD Beverage, 2021- 2031F |
6.1.5 Austria Matcha Tea Market Revenues & Volume, By Instant Premixes, 2021- 2031F |
6.2 Austria Matcha Tea Market, By Grade |
6.2.1 Overview and Analysis |
6.2.2 Austria Matcha Tea Market Revenues & Volume, By Classic, 2021- 2031F |
6.2.3 Austria Matcha Tea Market Revenues & Volume, By Ceremonial, 2021- 2031F |
6.2.4 Austria Matcha Tea Market Revenues & Volume, By Culinary, 2021- 2031F |
7 Austria Matcha Tea Market Import-Export Trade Statistics |
7.1 Austria Matcha Tea Market Export to Major Countries |
7.2 Austria Matcha Tea Market Imports from Major Countries |
8 Austria Matcha Tea Market Key Performance Indicators |
8.1 Number of matcha tea cafes or specialty stores in Austria |
8.2 Consumer engagement on social media platforms related to matcha tea |
8.3 Percentage of growth in online searches for matcha tea recipes |
8.4 Participation rate in matcha tea tasting events or workshops |
9 Austria Matcha Tea Market - Opportunity Assessment |
9.1 Austria Matcha Tea Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Austria Matcha Tea Market Opportunity Assessment, By Grade, 2021 & 2031F |
10 Austria Matcha Tea Market - Competitive Landscape |
10.1 Austria Matcha Tea Market Revenue Share, By Companies, 2024 |
10.2 Austria Matcha Tea Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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