| Product Code: ETC6206682 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Austria`s import of mezcal experienced steady growth, reflecting a rising demand for this Mexican spirit in the Austrian market. The trend indicates a growing interest among Austrian consumers in exploring unique and authentic alcoholic beverages, contributing to the expansion of the mezcal market in the country.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria Mezcal Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria Mezcal Market Revenues & Volume, 2022 & 2032F |
3.3 Austria Mezcal Market - Industry Life Cycle |
3.4 Austria Mezcal Market - Porter's Five Forces |
3.5 Austria Mezcal Market Revenues & Volume Share, By Product, 2022 & 2032F |
3.6 Austria Mezcal Market Revenues & Volume Share, By Sales Channel, 2022 & 2032F |
4 Austria Mezcal Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer interest in unique and premium alcoholic beverages |
4.2.2 Growing popularity of craft spirits and artisanal products |
4.2.3 Rising trend of experiential drinking culture |
4.3 Market Restraints |
4.3.1 Limited awareness and familiarity of mezcal compared to other spirits |
4.3.2 High import costs and limited availability of authentic mezcal in Austria |
4.3.3 Regulatory challenges related to labeling and certification requirements |
5 Austria Mezcal Market Trends |
6 Austria Mezcal Market, By Types |
6.1 Austria Mezcal Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Austria Mezcal Market Revenues & Volume, By Product, 2022-2032F |
6.1.3 Austria Mezcal Market Revenues & Volume, By Mezcal Joven, 2022-2032F |
6.1.4 Austria Mezcal Market Revenues & Volume, By Mezcal Reposado, 2022-2032F |
6.1.5 Austria Mezcal Market Revenues & Volume, By Mezcal Anejo, 2022-2032F |
6.2 Austria Mezcal Market, By Sales Channel |
6.2.1 Overview and Analysis |
6.2.2 Austria Mezcal Market Revenues & Volume, By HORECA, 2022-2032F |
6.2.3 Austria Mezcal Market Revenues & Volume, By Specialty Stores, 2022-2032F |
6.2.4 Austria Mezcal Market Revenues & Volume, By Modern Trade, 2022-2032F |
6.2.5 Austria Mezcal Market Revenues & Volume, By Online Retailers, 2022-2032F |
6.2.6 Austria Mezcal Market Revenues & Volume, By Other Sales Channels, 2022-2032F |
7 Austria Mezcal Market Import-Export Trade Statistics |
7.1 Austria Mezcal Market Export to Major Countries |
7.2 Austria Mezcal Market Imports from Major Countries |
8 Austria Mezcal Market Key Performance Indicators |
8.1 Number of mezcal tasting events and workshops organized in Austria |
8.2 Growth in the number of bars and restaurants offering mezcal on their menu |
8.3 Increase in online searches for mezcal-related content in Austria |
9 Austria Mezcal Market - Opportunity Assessment |
9.1 Austria Mezcal Market Opportunity Assessment, By Product, 2022 & 2032F |
9.2 Austria Mezcal Market Opportunity Assessment, By Sales Channel, 2022 & 2032F |
10 Austria Mezcal Market - Competitive Landscape |
10.1 Austria Mezcal Market Revenue Share, By Companies, 2025 |
10.2 Austria Mezcal Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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