| Product Code: ETC6208798 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Austria`s ornamental horticulture market saw a steady rise in imports, driven by increased demand for exotic plants and flowers. The country imported a diverse range of horticultural products to meet consumer preferences and market demands.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria Ornamental Horticulture Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria Ornamental Horticulture Market Revenues & Volume, 2022 & 2032F |
3.3 Austria Ornamental Horticulture Market - Industry Life Cycle |
3.4 Austria Ornamental Horticulture Market - Porter's Five Forces |
3.5 Austria Ornamental Horticulture Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Austria Ornamental Horticulture Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Austria Ornamental Horticulture Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for ornamental plants for landscaping and beautification purposes in residential and commercial properties. |
4.2.2 Increasing awareness about the benefits of ornamental horticulture on mental well-being and environmental sustainability. |
4.2.3 Rising disposable income levels leading to higher spending on ornamental plants and gardening products. |
4.3 Market Restraints |
4.3.1 Seasonal nature of the ornamental horticulture market, with sales heavily dependent on weather conditions. |
4.3.2 Competition from substitute products like artificial plants and flowers impacting the demand for live ornamental plants. |
4.3.3 Challenges related to plant diseases, pests, and environmental factors affecting plant growth and quality. |
5 Austria Ornamental Horticulture Market Trends |
6 Austria Ornamental Horticulture Market, By Types |
6.1 Austria Ornamental Horticulture Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Austria Ornamental Horticulture Market Revenues & Volume, By Type, 2022-2032F |
6.1.3 Austria Ornamental Horticulture Market Revenues & Volume, By Floriculture, 2022-2032F |
6.1.4 Austria Ornamental Horticulture Market Revenues & Volume, By Nursery, 2022-2032F |
6.2 Austria Ornamental Horticulture Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Austria Ornamental Horticulture Market Revenues & Volume, By Flower Chain Stores, 2022-2032F |
6.2.3 Austria Ornamental Horticulture Market Revenues & Volume, By Domestic Wholesalers, 2022-2032F |
6.2.4 Austria Ornamental Horticulture Market Revenues & Volume, By Retail Outlet, 2022-2032F |
6.2.5 Austria Ornamental Horticulture Market Revenues & Volume, By Retail Florists, 2022-2032F |
6.2.6 Austria Ornamental Horticulture Market Revenues & Volume, By Garden Centers, 2022-2032F |
6.2.7 Austria Ornamental Horticulture Market Revenues & Volume, By Landscape Contractors, 2022-2032F |
7 Austria Ornamental Horticulture Market Import-Export Trade Statistics |
7.1 Austria Ornamental Horticulture Market Export to Major Countries |
7.2 Austria Ornamental Horticulture Market Imports from Major Countries |
8 Austria Ornamental Horticulture Market Key Performance Indicators |
8.1 Average number of ornamental plants purchased per household annually. |
8.2 Percentage of households with a garden or outdoor space investing in ornamental horticulture. |
8.3 Growth rate of urban gardening initiatives promoting ornamental plant cultivation. |
9 Austria Ornamental Horticulture Market - Opportunity Assessment |
9.1 Austria Ornamental Horticulture Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Austria Ornamental Horticulture Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Austria Ornamental Horticulture Market - Competitive Landscape |
10.1 Austria Ornamental Horticulture Market Revenue Share, By Companies, 2025 |
10.2 Austria Ornamental Horticulture Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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