| Product Code: ETC10866366 | Publication Date: Apr 2025 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In 2024, Austria`s import trend for the soju market showed a steady increase. Imports of soju into Austria grew consistently throughout the year, indicating a rising demand for this Korean spirit in the Austrian market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria Soju Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria Soju Market Revenues & Volume, 2021 & 2031F |
3.3 Austria Soju Market - Industry Life Cycle |
3.4 Austria Soju Market - Porter's Five Forces |
3.5 Austria Soju Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Austria Soju Market Revenues & Volume Share, By Alcohol Content, 2021 & 2031F |
3.7 Austria Soju Market Revenues & Volume Share, By Flavor Type, 2021 & 2031F |
3.8 Austria Soju Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Austria Soju Market Revenues & Volume Share, By Channel, 2021 & 2031F |
4 Austria Soju Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of Korean culture and cuisine in Austria |
4.2.2 Growing demand for low-alcohol and unique beverages |
4.2.3 Rising trend of socializing and dining out among Austrians |
4.3 Market Restraints |
4.3.1 Stringent regulations and restrictions on alcohol advertising and promotions |
4.3.2 Limited awareness and availability of soju in the Austrian market |
4.3.3 Strong competition from other alcoholic beverages |
5 Austria Soju Market Trends |
6 Austria Soju Market, By Types |
6.1 Austria Soju Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Austria Soju Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Austria Soju Market Revenues & Volume, By Distilled Soju, 2021 - 2031F |
6.1.4 Austria Soju Market Revenues & Volume, By Diluted Soju, 2021 - 2031F |
6.1.5 Austria Soju Market Revenues & Volume, By Ready-to-Drink Soju, 2021 - 2031F |
6.2 Austria Soju Market, By Alcohol Content |
6.2.1 Overview and Analysis |
6.2.2 Austria Soju Market Revenues & Volume, By High Alcohol (20-25%), 2021 - 2031F |
6.2.3 Austria Soju Market Revenues & Volume, By Moderate Alcohol (15-20%), 2021 - 2031F |
6.2.4 Austria Soju Market Revenues & Volume, By Low Alcohol (<15%), 2021 - 2031F |
6.3 Austria Soju Market, By Flavor Type |
6.3.1 Overview and Analysis |
6.3.2 Austria Soju Market Revenues & Volume, By Traditional, 2021 - 2031F |
6.3.3 Austria Soju Market Revenues & Volume, By Fruit-Infused, 2021 - 2031F |
6.3.4 Austria Soju Market Revenues & Volume, By Herbal, 2021 - 2031F |
6.4 Austria Soju Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Austria Soju Market Revenues & Volume, By Bars & Restaurants, 2021 - 2031F |
6.4.3 Austria Soju Market Revenues & Volume, By Retail Consumers, 2021 - 2031F |
6.4.4 Austria Soju Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.5 Austria Soju Market, By Channel |
6.5.1 Overview and Analysis |
6.5.2 Austria Soju Market Revenues & Volume, By Direct Distribution, 2021 - 2031F |
6.5.3 Austria Soju Market Revenues & Volume, By Supers, 2021 - 2031F |
6.5.4 Austria Soju Market Revenues & Volume, By Online Retail, 2021 - 2031F |
7 Austria Soju Market Import-Export Trade Statistics |
7.1 Austria Soju Market Export to Major Countries |
7.2 Austria Soju Market Imports from Major Countries |
8 Austria Soju Market Key Performance Indicators |
8.1 Number of Korean restaurants and bars serving soju in Austria |
8.2 Frequency of soju-related events and promotions in the market |
8.3 Consumer awareness and perception of soju as a trendy and appealing beverage option |
9 Austria Soju Market - Opportunity Assessment |
9.1 Austria Soju Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Austria Soju Market Opportunity Assessment, By Alcohol Content, 2021 & 2031F |
9.3 Austria Soju Market Opportunity Assessment, By Flavor Type, 2021 & 2031F |
9.4 Austria Soju Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Austria Soju Market Opportunity Assessment, By Channel, 2021 & 2031F |
10 Austria Soju Market - Competitive Landscape |
10.1 Austria Soju Market Revenue Share, By Companies, 2024 |
10.2 Austria Soju Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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