Market Forecast By Perfume Type (Premium Perfume Products, Mass Perfume Products), By Category (Female Fragrances, Male Fragrances, Unisex Fragrances) And Competitive Landscape
| Product Code: ETC6296036 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
According to 6Wresearch internal database and industry insights, the Bangladesh Perfume Market is projected to grow at a compound annual growth rate (CAGR) of 7.2% during the forecast period (2026–2032).
Below is an illustrative year-wise growth trajectory along with key drivers:
| Years | Est. Annual Growth (%) | Growth Drivers |
| 2021 | 5.0 | A surge in the consumer demand for luxury and branded perfumes. |
| 2022 | 5.4 | The rising disposable income and purchasing power among urban populations. |
| 2023 | 5.7 | Increased influence of social media and celebrity endorsements. |
| 2024 | 6.1 | Growth in the number of retail outlets and online fragrance platforms. |
| 2025 | 6.5 | The rising demand for premium and niche fragrance products. |
The Bangladesh Perfume Market report covers the market by perfume type and category. It offers an unbiased and detailed analysis of market trends, growth drivers, opportunities, and challenges that will help stakeholders align their strategies with the current and future market dynamics.
| Report Name | Bangladesh Perfume Market |
| Forecast period | 2026–2032 |
| CAGR | 7.2% |
| Growing Sector | Consumer Goods & Cosmetics |
Bangladesh Perfume Market is experiencing significant growth, driven by increasing disposable income, a rising number of brand-conscious consumers, and growing interest in premium and luxury fragrance products. The demand for both mass and premium perfumes, and fragrances is gaining popularity due to growing middle-class population. There is a better accessibility in the market, this is driven by some factors, such as expansion of retail outlets and the rise of online platforms.
Below are some prominent drivers and their influence on the Bangladesh Perfume Market dynamics:
| Drivers | Primary Segment Affected | Why It Matters |
| Growing Disposable Income & Urbanization | Premium & Mass Perfume Products | With higher disposable incomes, a growing urban population can afford both mass-market and premium fragrances. |
| Rising Demand for Branded Products | Premium Perfume Products | An increase in the consumer preference for luxury and internationally recognized perfume brands. |
| Influence of Social Media & Celebrity Endorsements | All Categories | The demand for specific perfume brands is on the rise with the growing influence of social media and celebrity endorsements. |
| Expansion of Retail Outlets and E-commerce Platforms | All Categories | The rising modern retail outlets and online platforms makes perfumes more accessible. |
| Changing Consumer Preferences & Trends | Female, Male & Unisex Fragrances | Consumers keep exploring unique fragrance options, including niche and unisex fragrances, to express individuality. |
The Bangladesh Perfume Market is expected to grow steadily with a CAGR of 7.2% from 2026 to 2032. Here are some major factors proliferating the growth of the market, including increased consumer awareness and the growth of retail infrastructure. The demand for both premium and mass perfumes is anticipated to rise, with a notable shift toward premium fragrances among affluent consumers. With the growing middle class population and an increase in the income levels, the spending on personal care products, including perfumes, is further increasing. Spending on grooming products is also increasing day by day, as urban population, coupled with a youthful population rate is rising rapidly. Along with this, purchasing perfumes has become more accessible to a wider consumer base, as the expansion of e-commerce platforms is widening. Increasing awareness of personal grooming, fashion, and modern lifestyle trends has further fueled the demand for both mass-market and premium fragrances.
Below are some major restraints and their influence on the Bangladesh Perfume Market dynamics:
| Restraints | Primary Segment Affected | What This Means |
| High Import Duties & Taxation | Premium Perfume Products | High import duties and taxes can make premium perfumes more expensive. |
| Competition from Local Brands | Mass Perfume Products | There can be a high competition to international brands due to local fragrance brands that offer perfumes at lower prices. |
| Lack of Awareness about Niche & Premium Products | Premium Perfume Products | There is limited awareness of niche or luxury fragrances in certain segments of the population. |
| Counterfeit Products | All Categories | The presence of counterfeit products in the market affects consumer trust in the country. |
| Distribution Challenges in Rural Areas | All Categories | Due to inadequate logistics and distribution infrastructure in rural areas, it becomes harder to reach a larger audience. |
Bangladesh Perfume Market has numerous challenges that need to be addressed. These challenges include high import duties and taxes that increase the price of premium perfumes and high competition from local fragrance brands, as they offer affordable ranges of perfumes and premium fragrances. There is another major challenge that is a lack of awareness and understanding about niche or luxury fragrances in some consumer segments.
Several key trends are shaping the growth of the Bangladesh Perfume Market:
Some notable investment opportunities include:
Some leading players operating in the Bangladesh Perfume Market include:
| Company Name | Sajeeb Group |
| Headquarters | Dhaka, Bangladesh |
| Established | 1977 |
| Website | Click Here |
Sajeeb Group is one of the prominent players in the Bangladesh perfume market, known for its distribution of a variety of fragrance products, including both local and international brands.
| Company Name | Unilever Bangladesh |
| Headquarters | Dhaka, Bangladesh |
| Established | 1964 |
| Website | Click Here |
Unilever Bangladesh is a major player in the country’s personal care market, including perfumes. The company offers a wide selection of fragrances through its popular personal care brands.
| Company Name | Kochi Group |
| Headquarters | Dhaka, Bangladesh |
| Established | 1994 |
| Website | Click Here |
Kochi Group is a well-established distributor in Bangladesh, specializing in perfume imports. It offers a wide range of premium and luxury fragrances, both local and international.
| Company Name | Aarong |
| Headquarters | Dhaka, Bangladesh |
| Established | 1978 |
| Website | Click Here |
Aarong is a leading lifestyle brand in Bangladesh, known for offering a variety of personal care products, including a wide range of perfumes. The company caters to both premium and mass-market consumers.
| Company Name | Shah Amanat Limited |
| Headquarters | Dhaka, Bangladesh |
| Established | 1990 |
| Website | Click Here |
Shah Amanat Limited is one of Bangladesh’s largest distributors of perfumes and fragrances, offering a broad selection of high-quality local and imported perfume brands.
According to Bangladeshi government data, the perfume market is being operated by various authorities, such as the National Board of Revenue (NBR) regulations and the Bangladesh Standards and Testing Institution (BSTI). Which govern the import, export, and taxation of cosmetic and fragrance products and ensure the safety and quality of all imported and locally manufactured perfume products. The country’s regulatory framework also enforces consumer protection laws related to counterfeit goods and ensures that imported fragrances meet the necessary safety standards.
In future, the Bangladesh perfume market share is estimated to increase in the coming years, driven by various future & ongoing trends. Such as growing consumer demand for both premium and mass fragrances and increasing disposable incomes in the country. Also, as urbanization continues, the demand for branded perfumes is also increases. Which leave a positive impact on the market growth. Along with this, consumers have been becoming more sustainability-conscious, which is expected to boost the market for eco-friendly, natural, and cruelty-free perfumes.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Priya, Senior Research Analyst, 6Wresearch, The premium perfume segment is expected to dominate the Bangladesh market, driven by increasing consumer demand for luxury fragrances, particularly among affluent and urban consumers.
Female fragrances continue to lead the Bangladesh perfume market, driven by the large female consumer base and the popularity of fragrance products in personal grooming and gifting.
Retail and e-commerce channels are expected to dominate the market, driven by the growth of online shopping platforms and the increasing availability of perfume products in modern retail outlets.
The report offers a comprehensive study of the following market segments:
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1 Executive Summary |
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2 Introduction |
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2.1 Key Highlights of the Report |
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2.2 Report Description |
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2.3 Market Scope & Segmentation |
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2.4 Research Methodology |
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2.5 Assumptions |
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3 Bangladesh Perfume Market Overview |
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3.1 Bangladesh Country Macro Economic Indicators |
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3.2 Bangladesh Perfume Market Revenues & Volume, 2022 & 2032F |
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3.3 Bangladesh Perfume Market - Industry Life Cycle |
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3.4 Bangladesh Perfume Market - Porter's Five Forces |
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3.5 Bangladesh Perfume Market Revenues & Volume Share, By Perfume Type, 2022 & 2032F |
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3.6 Bangladesh Perfume Market Revenues & Volume Share, By Category, 2022 & 2032F |
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4 Bangladesh Perfume Market Dynamics |
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4.1 Impact Analysis |
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4.2 Market Drivers |
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4.2.1 Increasing disposable income of the middle-class population in Bangladesh |
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4.2.2 Growing awareness and preference for personal grooming and fragrance products |
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4.2.3 Rising influence of social media and celebrities promoting perfumes in the market |
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4.3 Market Restraints |
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4.3.1 Limited availability of premium and international perfume brands in the local market |
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4.3.2 High import duties and taxes on luxury perfume products |
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4.3.3 Cultural factors influencing preferences for traditional attars over modern perfumes |
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5 Bangladesh Perfume Market Trends |
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6 Bangladesh Perfume Market, By Types |
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6.1 Bangladesh Perfume Market, By Perfume Type |
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6.1.1 Overview and Analysis |
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6.1.2 Bangladesh Perfume Market Revenues & Volume, By Perfume Type, 2022- 2032F |
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6.1.3 Bangladesh Perfume Market Revenues & Volume, By Premium Perfume Products, 2022- 2032F |
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6.1.4 Bangladesh Perfume Market Revenues & Volume, By Mass Perfume Products, 2022- 2032F |
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6.2 Bangladesh Perfume Market, By Category |
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6.2.1 Overview and Analysis |
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6.2.2 Bangladesh Perfume Market Revenues & Volume, By Female Fragrances, 2022- 2032F |
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6.2.3 Bangladesh Perfume Market Revenues & Volume, By Male Fragrances, 2022- 2032F |
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6.2.4 Bangladesh Perfume Market Revenues & Volume, By Unisex Fragrances, 2022- 2032F |
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7 Bangladesh Perfume Market Import-Export Trade Statistics |
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7.1 Bangladesh Perfume Market Export to Major Countries |
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7.2 Bangladesh Perfume Market Imports from Major Countries |
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8 Bangladesh Perfume Market Key Performance Indicators |
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8.1 Number of new perfume product launches in Bangladesh |
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8.2 Growth in the number of perfume retail outlets across different regions in Bangladesh |
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8.3 Increase in online sales and e-commerce penetration for perfume products in the market |
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9 Bangladesh Perfume Market - Opportunity Assessment |
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9.1 Bangladesh Perfume Market Opportunity Assessment, By Perfume Type, 2022 & 2032F |
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9.2 Bangladesh Perfume Market Opportunity Assessment, By Category, 2022 & 2032F |
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10 Bangladesh Perfume Market - Competitive Landscape |
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10.1 Bangladesh Perfume Market Revenue Share, By Companies, 2022 & 2032 |
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10.2 Bangladesh Perfume Market Competitive Benchmarking, By Operating and Technical Parameters |
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11 Company Profiles |
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12 Recommendations |
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13 Disclaimer |
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