Market Forecast By Flavor (Plain/Salted, Flavored), By Type (Baked, Fried), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialist Stores, Online Retail Stores, Other) And Competitive Landscape
Product Code: ETC029932 | Publication Date: Mar 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Bangladesh Potato Chips Market is expected to grow rapidly during the forecast period owing to the growing demand for snacks, rising disposable incomes, and the increasing number of working women. The country's middle class is growing rapidly and they are increasingly spending on discretionary items. Moreover, convenience foods are becoming increasingly popular in Bangladesh due to the busy lifestyles of consumers, which creates a significant growth opportunity for the potato chips industry in Bangladesh. The potato chips market in Bangladesh is a growing industry with increasing demand for snacks among consumers and the market caters to a diverse demographic ranging from children to adults, from urban to rural areas.
According to 6Wresearch, the Bangladesh Potato Chips Market size is anticipated to grow at a higher growth rate during the 2023-2029. The major drivers propelling the market growth includes the increasing population and income levels, the growing preference for packaged food, and the evolving lifestyles of consumers. The Bangladesh potato chips market is facing several challenges such as the lack of availability of quality potatoes. Moreover, the limited supply of potatoes also results in higher prices for potato chips in the market. Additionally, the intense competition from other snacks such as cakes, biscuits, and crisps. In addition, many consumers perceive potato chips as an unhealthy snack option due to their high fat and salt content which in turn hinders the growth of this market. In order to overcome these challenges, manufacturers need to focus on introducing innovative products with a focus on introducing new flavors, packaging, and marketing strategies. In general, flavoured potato chips, such as salted, spicy and tangy are becoming more popular in Bangladesh, with companies introducing a variety of new flavors to meet the increasing demand. However, the imited availability of quality raw materials, competition from other snack options, price sensitivity of consumers, and increasing disposable income have led to an increase in consumer spending on snack foods. Thus, affecting the growth of Bangladesh Potato Chips Market. The potato chips market in Bangladesh has both local and international players competing to capture a larger market share.
The COVID-19 pandemic has terribly influenced the potato chips market in Bangladesh. The market experienced a decline in sales due to the lockdown measures imposed by the government. The closure of restaurants and cafes has resulted in a decrease in demand for potato chips from the foodservice sector, which is a significant consumer of potato chips in Bangladesh. Also, this has resulted in disruptions to the supply chain, affecting the availability of raw materials and packaging materials. However, with the gradual easing of lockdown measures, the market has started to recover.
Based on flavor, the plain/salted potato chips account for a major share owing to their wide availability and reasonable price range.
Based on Type, the fried potato chips segment dominates the market due to the growing popularity among consumers in Bangladesh.
In terms of distribution channel, supermarket/hypermarket is account to dominate the Bangladesh Potato Chips Market share as they offer a wide range of products at competitive prices.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bangladesh Potato Chips Market Overview |
3.1 Bangladesh Country Macro Economic Indicators |
3.2 Bangladesh Potato Chips Market Revenues & Volume, 2022 & 2029F |
3.3 Bangladesh Potato Chips Market - Industry Life Cycle |
3.4 Bangladesh Potato Chips Market - Porter's Five Forces |
3.5 Bangladesh Potato Chips Market Revenues & Volume Share, By Flavor, 2022 & 2029F |
3.6 Bangladesh Potato Chips Market Revenues & Volume Share, By Type, 2022 & 2029F |
3.7 Bangladesh Potato Chips Market Revenues & Volume Share, By Distribution Channel, 2022 & 2029F |
4 Bangladesh Potato Chips Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Bangladesh Potato Chips Market Trends |
6 Bangladesh Potato Chips Market, By Types |
6.1 Bangladesh Potato Chips Market, By Flavor |
6.1.1 Overview and Analysis |
6.1.2 Bangladesh Potato Chips Market Revenues & Volume, By Flavor, 2019 - 2029F |
6.1.3 Bangladesh Potato Chips Market Revenues & Volume, By Plain/Salted, 2019 - 2029F |
6.1.4 Bangladesh Potato Chips Market Revenues & Volume, By Flavored, 2019 - 2029F |
6.2 Bangladesh Potato Chips Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Bangladesh Potato Chips Market Revenues & Volume, By Baked, 2019 - 2029F |
6.2.3 Bangladesh Potato Chips Market Revenues & Volume, By Fried, 2019 - 2029F |
6.3 Bangladesh Potato Chips Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Bangladesh Potato Chips Market Revenues & Volume, By Supermarket/Hypermarket, 2019 - 2029F |
6.3.3 Bangladesh Potato Chips Market Revenues & Volume, By Convenience Stores, 2019 - 2029F |
6.3.4 Bangladesh Potato Chips Market Revenues & Volume, By Specialist Stores, 2019 - 2029F |
6.3.5 Bangladesh Potato Chips Market Revenues & Volume, By Online Retail Stores, 2019 - 2029F |
6.3.6 Bangladesh Potato Chips Market Revenues & Volume, By Other, 2019 - 2029F |
7 Bangladesh Potato Chips Market Import-Export Trade Statistics |
7.1 Bangladesh Potato Chips Market Export to Major Countries |
7.2 Bangladesh Potato Chips Market Imports from Major Countries |
8 Bangladesh Potato Chips Market Key Performance Indicators |
9 Bangladesh Potato Chips Market - Opportunity Assessment |
9.1 Bangladesh Potato Chips Market Opportunity Assessment, By Flavor, 2022 & 2029F |
9.2 Bangladesh Potato Chips Market Opportunity Assessment, By Type, 2022 & 2029F |
9.3 Bangladesh Potato Chips Market Opportunity Assessment, By Distribution Channel, 2022 & 2029F |
10 Bangladesh Potato Chips Market - Competitive Landscape |
10.1 Bangladesh Potato Chips Market Revenue Share, By Companies, 2022 |
10.2 Bangladesh Potato Chips Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |