| Product Code: ETC6487300 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The import trend of the Botswana makeup base market in Botswana from 2020 to 2024 experienced a decline, with a Compound Annual Growth Rate (CAGR) of -8.13%. This negative growth rate indicates a consistent decrease in imports over the specified period, with a zero year-on-year growth rate observed in 2023-2024.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Botswana Makeup Base Market Overview |
3.1 Botswana Country Macro Economic Indicators |
3.2 Botswana Makeup Base Market Revenues & Volume, 2021 & 2031F |
3.3 Botswana Makeup Base Market - Industry Life Cycle |
3.4 Botswana Makeup Base Market - Porter's Five Forces |
3.5 Botswana Makeup Base Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Botswana Makeup Base Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Botswana Makeup Base Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among the population in Botswana |
4.2.2 Growing awareness about makeup products and trends |
4.2.3 Expansion of beauty and cosmetics retail outlets in Botswana |
4.3 Market Restraints |
4.3.1 High import duties and taxes on cosmetics products in Botswana |
4.3.2 Limited availability of diverse makeup base shades to cater to all skin tones |
4.3.3 Cultural preferences favoring natural beauty over heavy makeup looks |
5 Botswana Makeup Base Market Trends |
6 Botswana Makeup Base Market, By Types |
6.1 Botswana Makeup Base Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Botswana Makeup Base Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Botswana Makeup Base Market Revenues & Volume, By Foundation, 2021- 2031F |
6.1.4 Botswana Makeup Base Market Revenues & Volume, By Concealer, 2021- 2031F |
6.1.5 Botswana Makeup Base Market Revenues & Volume, By Powder, 2021- 2031F |
6.1.6 Botswana Makeup Base Market Revenues & Volume, By Primer, 2021- 2031F |
6.2 Botswana Makeup Base Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Botswana Makeup Base Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Botswana Makeup Base Market Revenues & Volume, By Offline, 2021- 2031F |
7 Botswana Makeup Base Market Import-Export Trade Statistics |
7.1 Botswana Makeup Base Market Export to Major Countries |
7.2 Botswana Makeup Base Market Imports from Major Countries |
8 Botswana Makeup Base Market Key Performance Indicators |
8.1 Number of new makeup brands entering the Botswana market |
8.2 Growth in the number of beauty influencers and makeup tutorials targeting Botswana audience |
8.3 Increase in the average spending on makeup products per capita in Botswana |
9 Botswana Makeup Base Market - Opportunity Assessment |
9.1 Botswana Makeup Base Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Botswana Makeup Base Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Botswana Makeup Base Market - Competitive Landscape |
10.1 Botswana Makeup Base Market Revenue Share, By Companies, 2024 |
10.2 Botswana Makeup Base Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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