| Product Code: ETC408958 | Publication Date: Oct 2022 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Brazil`s carnation import market saw significant growth in 2024, with top exporting countries being Netherlands, Taiwan, Province of China, Thailand, India, and Slovakia. The market remained highly concentrated, reflecting a high Herfindahl-Hirschman Index (HHI). The compound annual growth rate (CAGR) from 2020 to 2024 was a robust 10.2%, showcasing sustained expansion. Moreover, the growth rate from 2023 to 2024 surged to an impressive 25.0%, indicating a rapid acceleration in import shipments. Brazil`s carnation market appears to be thriving with strong international trade relationships and increasing demand for these flowers.

Carnations hold a prominent place in Brazil floral market, valued for their vibrant colors and long-lasting blooms, catering to diverse occasions and preferences, from weddings and celebrations to everyday arrangements.
Factors affecting the carnation market include floral industry trends, consumer preferences for flowers, seasonal variations in carnation production, and international trade dynamics affecting carnation exports and imports.
The Brazil carnation market faces challenges such as competition from alternative flowers, market demand fluctuations, and production costs. Market participants must innovate and differentiate their products to remain competitive in the market.
The carnation market in Brazil encounters challenges related to market saturation and changing consumer preferences. Maintaining a competitive edge in the floral industry requires constant innovation and adaptation to evolving trends. Additionally, addressing issues such as environmental sustainability and ethical sourcing is crucial for the market`s long-term success.
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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