| Product Code: ETC6502776 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Brazil continued to dominate the craft rum import market, with Cuba, USA, Bermuda, and the UK also playing significant roles. Despite a steep decline in growth rate from 2023 to 2024, the industry maintained a high level of concentration, as indicated by the high Herfindahl-Hirschman Index (HHI). With a strong compound annual growth rate (CAGR) of 9.28% from 2020 to 2024, the Brazilian craft rum market remains a lucrative and competitive space for both domestic and international players.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brazil Craft Rum Market Overview |
3.1 Brazil Country Macro Economic Indicators |
3.2 Brazil Craft Rum Market Revenues & Volume, 2021 & 2031F |
3.3 Brazil Craft Rum Market - Industry Life Cycle |
3.4 Brazil Craft Rum Market - Porter's Five Forces |
3.5 Brazil Craft Rum Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Brazil Craft Rum Market Revenues & Volume Share, By Volume, 2021 & 2031F |
3.7 Brazil Craft Rum Market Revenues & Volume Share, By Pricing, 2021 & 2031F |
3.8 Brazil Craft Rum Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.9 Brazil Craft Rum Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Brazil Craft Rum Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing consumer interest in artisanal and premium spirits |
4.2.2 Increasing trend towards cocktail culture and mixology |
4.2.3 Rise in tourism and interest in experiencing local Brazilian products |
4.3 Market Restraints |
4.3.1 High production costs and limited economies of scale for craft rum producers |
4.3.2 Lack of awareness and distribution channels for craft rum products |
4.3.3 Regulatory challenges and barriers to entry in the alcoholic beverages market |
5 Brazil Craft Rum Market Trends |
6 Brazil Craft Rum Market, By Types |
6.1 Brazil Craft Rum Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Brazil Craft Rum Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Brazil Craft Rum Market Revenues & Volume, By Light Rum, 2021- 2031F |
6.1.4 Brazil Craft Rum Market Revenues & Volume, By Gold Rum, 2021- 2031F |
6.1.5 Brazil Craft Rum Market Revenues & Volume, By Dark/Black Rum, 2021- 2031F |
6.1.6 Brazil Craft Rum Market Revenues & Volume, By Rhum Agricole, 2021- 2031F |
6.1.7 Brazil Craft Rum Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Brazil Craft Rum Market, By Volume |
6.2.1 Overview and Analysis |
6.2.2 Brazil Craft Rum Market Revenues & Volume, By Under 350ml, 2021- 2031F |
6.2.3 Brazil Craft Rum Market Revenues & Volume, By 351ml - 750ml, 2021- 2031F |
6.2.4 Brazil Craft Rum Market Revenues & Volume, By Above 750ml, 2021- 2031F |
6.3 Brazil Craft Rum Market, By Pricing |
6.3.1 Overview and Analysis |
6.3.2 Brazil Craft Rum Market Revenues & Volume, By Mass, 2021- 2031F |
6.3.3 Brazil Craft Rum Market Revenues & Volume, By Premium, 2021- 2031F |
6.4 Brazil Craft Rum Market, By End-user |
6.4.1 Overview and Analysis |
6.4.2 Brazil Craft Rum Market Revenues & Volume, By Individual, 2021- 2031F |
6.4.3 Brazil Craft Rum Market Revenues & Volume, By Commercial, 2021- 2031F |
6.5 Brazil Craft Rum Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Brazil Craft Rum Market Revenues & Volume, By Online, 2021- 2031F |
6.5.3 Brazil Craft Rum Market Revenues & Volume, By Offline, 2021- 2031F |
7 Brazil Craft Rum Market Import-Export Trade Statistics |
7.1 Brazil Craft Rum Market Export to Major Countries |
7.2 Brazil Craft Rum Market Imports from Major Countries |
8 Brazil Craft Rum Market Key Performance Indicators |
8.1 Number of craft rum distilleries in Brazil |
8.2 Percentage increase in craft rum exports from Brazil |
8.3 Number of craft rum-related events and festivals in Brazil |
8.4 Average rating and reviews of Brazilian craft rum products |
8.5 Growth in online searches and social media mentions of craft rum in Brazil |
9 Brazil Craft Rum Market - Opportunity Assessment |
9.1 Brazil Craft Rum Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Brazil Craft Rum Market Opportunity Assessment, By Volume, 2021 & 2031F |
9.3 Brazil Craft Rum Market Opportunity Assessment, By Pricing, 2021 & 2031F |
9.4 Brazil Craft Rum Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.5 Brazil Craft Rum Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Brazil Craft Rum Market - Competitive Landscape |
10.1 Brazil Craft Rum Market Revenue Share, By Companies, 2024 |
10.2 Brazil Craft Rum Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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