Brazil Digital Signage Market Outlook (2023-2029) | Trends, Size, Share, Forecast, Revenue, Analysis, Value, Industry, Segmentation & COVID-19 IMPACT

Market Forecast By Product Type (Display Screen, Content Player, Software, Kiosk), By Display Screen Type (Panel Based, True Color LED), By Panel Based Display Screen Technology (LED, OLED, QLED), By True Color Application (Indoor, Outdoor), By Pixel Pitch (Indoor, Outdoor), By Verticals (Commercial (office Spaces), Transportation, Retail, Hospitality, Healthcare, Entertainment (Sports, Cultural and Reality Events, Amusement Parks), Others (Education & BFSI)) And Competitive Landscape

Product Code: ETC371282	Publication Date: Aug 2022	Updated Date: May 2024	Product Type: Market Research Report
Publisher: 6Wresearch	No. of Pages: 75	No. of Figures: 35	No. of Tables: 20

Brazil Digital Signage Market Competition 2023

Brazil Digital Signage market currently, in 2023, has witnessed an HHI of 1404, Which has decreased slightly as compared to the HHI of 1524 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

Brazil Export Potential Assessment For Digital Signage Market (Values in USD Thousand)

Brazil Digital Signage Market | Country-Wise Share and Competition Analysis

In the year 2021, China was the largest exporter in terms of value, followed by Italy. It has registered a growth of 30.09% over the previous year. While Italy registered a growth of 48.62% as compared to the previous year. In the year 2017, China was the largest exporter followed by the USA. In terms of the Herfindahl Index, which measures the competitiveness of countries exporting, Brazil has a Herfindahl index of 4302 in 2017 which signifies high concentration also in 2021 it registered a Herfindahl index of 4595 which signifies high concentration in the market.

Brazil Digital Signage Market | Country-Wise Share and Competition Analysis

Brazil Digital Signage Market - Export Market Opportunities

Topics Covered in the Brazil Digital Signage Market Report

The Brazil Digital Signage Market report thoroughly covers the market by product types, display screen type, panel based display screen technology, true color applications, pixel pitch, and verticals. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Brazil Digital Signage Market Synopsis

The Brazil Digital Signage Market is witnessing growth and the market is predicted to rise at a higher rate during the forecast period. One of the most essential drivers driving the market is the rise in the implementation of digital signage for promotional and advertising activities by a number of businesses across many industries.

According to 6Wresearch, the Brazil Digital Signage Market size is estimated to grow higher during 2023-2029. There are several factors that help in stimulating the growth of this market in the country ad this is the key reason the market has attained significant growth in the past few years. The implementation of digital signage in the country by companies for advertising and promotional activities is one of the most significant drivers of this industry. The rising number of airports, shopping malls, retail outlets, and other public places where digital signage is used to improve customer engagement as well as deliver dynamic content is another major market driver. Advancements in technology like improved connectivity alternatives, cloud-based software solutions, and high-definition displays also contribute to the growth of the market which helps in expanding Brazil Digital Signage Market Share.

COVID-19 Impact on Brazil Digital Signage Market

The pandemic had many major impacts on the Digital Signage Market in Brazil. The government of the country-mandated lockdowns and restrictions which led to the closure of a number of businesses, resulted in a decline in demand for virtual signage solutions. However, there was a growth in demand for these digital signage solutions with the reopening of businesses as well as public spaces. One positive impact of the outbreak of the pandemic on the market was that it accelerated the implementation of contactless technologies. Businesses during that time with their gradual reopening were looking for the ways to decrease physical touchpoints, and digital signage offered a convenient solution for this purpose. This market is an essential part of the Latin America Digital Signage Market.

Major Companies in Brazil Digital Signage Industry

Some of the most prominent companies operating in the market include:

Samsung Electronics Co. Ltd.
LG Electronics Inc.
Sony Corporation and Panasonic Corporation
Sharp Middle East FZE
Daktronics Inc.

Market by Product Type

According to Dhaval, Research Manager, 6Wresearch, it is the kiosk segment that is projected to propel in the future since there is a higher demand for this product type.

Market by Verticals

The market on the basis of verticals is fragmented into Commercial (Office Spaces), Transportation, Retail, Hospitality, Healthcare, Entertainment (Sports, Cultural, And Reality Events, Amusement Parks), and Others (Education & BFSI). Among them, the healthcare segment is likely to rise during the forecast period.

Key Attractiveness of the Report

COVID-19 Impact on the Market.
10 Years Market Numbers.
Historical Data Starting from 2019 to 2022.
Base Year: 2022.
Forecast Data until 2029.
Key Performance Indicators Impacting the Market.
Major Upcoming Developments and Projects.

Key Highlights of the Report:

Brazil Digital Signage Market Outlook
Market Size of Brazil Digital Signage Market, 2022
Forecast of Brazil Digital Signage Market, 2029
Historical Data and Forecast of Brazil Digital Signage Revenues & Volume for the Period 2019 - 2029
Brazil Digital Signage Market Trend Evolution
Brazil Digital Signage Market Drivers and Challenges
Brazil Digital Signage Price Trends
Brazil Digital Signage Porter's Five Forces
Brazil Digital Signage Industry Life Cycle
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Product Type for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Display Screen for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Content Player for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Software for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Kiosk for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Display Screen Type for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Panel Based for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By True Color LED for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Panel Based Display Screen Technology for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By LED for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By OLED for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By QLED for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By True Color Application for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Indoor for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Outdoor for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Pixel Pitch for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Indoor for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Outdoor for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Verticals for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Commercial (office Spaces) for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Transportation for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Retail for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Hospitality for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Healthcare for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Entertainment (Sports, Cultural and Reality Events, Amusement Parks) for the Period 2019 - 2029
Historical Data and Forecast of Brazil Digital Signage Market Revenues & Volume By Others (Education & BFSI) for the Period 2019 - 2029
Brazil Digital Signage Import Export Trade Statistics
Market Opportunity Assessment By Product Type
Market Opportunity Assessment By Display Screen Type
Market Opportunity Assessment By Panel Based Display Screen Technology
Market Opportunity Assessment By True Color Application
Market Opportunity Assessment By Pixel Pitch
Market Opportunity Assessment By Verticals
Brazil Digital Signage Top Companies Market Share
Brazil Digital Signage Competitive Benchmarking By Technical and Operational Parameters
Brazil Digital Signage Company Profiles
Brazil Digital Signage Key Strategic Recommendations