Product Code: ETC213494 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
Brazil Men`S Underwear market currently, in 2023, has witnessed an HHI of 4039, Which has decreased moderately as compared to the HHI of 5824 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The men`s underwear market in Brazil is witnessing a shift in consumer attitudes, with increased focus on comfort, style, and sustainability. This market overview explores the factors influencing the demand for men`s underwear, including changing fashion trends, marketing strategies, and the impact of e-commerce. The market is characterized by a diverse range of styles and materials, reflecting the evolving preferences of male consumers.
The men`s underwear market in Brazil is driven by changing fashion perceptions among men and a growing emphasis on personal grooming. As societal attitudes evolve, men are becoming more conscious of their appearance and are willing to invest in fashionable and comfortable underwear. The influence of global fashion trends, coupled with marketing efforts by brands, contributes to the expansion of the men`s underwear market. Additionally, innovations in materials and designs that prioritize both style and functionality attract consumers seeking modern and high-quality underwear options.
In the men`s underwear market, competition and brand differentiation are key challenges. Establishing a unique brand identity while offering quality products at competitive prices is essential. Adapting to changing preferences in terms of style, materials, and fit requires continuous market research and innovation. Additionally, the market needs to address concerns related to sustainability and ethical manufacturing to align with evolving consumer values.
Within the apparel sector, the men`s underwear market in Brazil has been influenced by government policies addressing quality standards and consumer rights. Initiatives promoting diversity in design and sustainable manufacturing practices have been supported. Policies ensuring fair competition and preventing anti-competitive behavior have contributed to a vibrant and consumer-friendly men`s underwear market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brazil Men's Underwear Market Overview |
3.1 Brazil Country Macro Economic Indicators |
3.2 Brazil Men's Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Brazil Men's Underwear Market - Industry Life Cycle |
3.4 Brazil Men's Underwear Market - Porter's Five Forces |
3.5 Brazil Men's Underwear Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.6 Brazil Men's Underwear Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.7 Brazil Men's Underwear Market Revenues & Volume Share, By Size, 2021 & 2031F |
3.8 Brazil Men's Underwear Market Revenues & Volume Share, By Age Group, 2021 & 2031F |
3.9 Brazil Men's Underwear Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Brazil Men's Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Brazilian men |
4.2.2 Growing awareness about fashion and grooming trends |
4.2.3 Changing lifestyle preferences towards comfort and style in men's underwear |
4.2.4 Influence of social media and celebrities in promoting men's fashion |
4.2.5 Expansion of e-commerce platforms for easy access to a variety of underwear options |
4.3 Market Restraints |
4.3.1 Economic instability and fluctuations in currency exchange rates |
4.3.2 Competition from established international brands |
4.3.3 Cultural factors influencing traditional preferences for men's underwear styles |
4.3.4 Challenges in distribution and logistics in a geographically diverse country like Brazil |
4.3.5 Price sensitivity among consumers due to varying income levels |
5 Brazil Men's Underwear Market Trends |
6 Brazil Men's Underwear Market, By Types |
6.1 Brazil Men's Underwear Market, By Material Type |
6.1.1 Overview and Analysis |
6.1.2 Brazil Men's Underwear Market Revenues & Volume, By Material Type, 2021-2031F |
6.1.3 Brazil Men's Underwear Market Revenues & Volume, By Cotton, 2021-2031F |
6.1.4 Brazil Men's Underwear Market Revenues & Volume, By Wool, 2021-2031F |
6.1.5 Brazil Men's Underwear Market Revenues & Volume, By Silk, 2021-2031F |
6.1.6 Brazil Men's Underwear Market Revenues & Volume, By Polyester, 2021-2031F |
6.1.7 Brazil Men's Underwear Market Revenues & Volume, By Rayon, 2021-2031F |
6.1.8 Brazil Men's Underwear Market Revenues & Volume, By Linen, 2021-2031F |
6.1.9 Brazil Men's Underwear Market Revenues & Volume, By Others, 2021-2031F |
6.1.10 Brazil Men's Underwear Market Revenues & Volume, By Others, 2021-2031F |
6.2 Brazil Men's Underwear Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Brazil Men's Underwear Market Revenues & Volume, By Regular Brief, 2021-2031F |
6.2.3 Brazil Men's Underwear Market Revenues & Volume, By Boxer Brief, 2021-2031F |
6.2.4 Brazil Men's Underwear Market Revenues & Volume, By Boxer Shorts, 2021-2031F |
6.2.5 Brazil Men's Underwear Market Revenues & Volume, By Trunks, 2021-2031F |
6.2.6 Brazil Men's Underwear Market Revenues & Volume, By Thongs, 2021-2031F |
6.3 Brazil Men's Underwear Market, By Size |
6.3.1 Overview and Analysis |
6.3.2 Brazil Men's Underwear Market Revenues & Volume, By XS, 2021-2031F |
6.3.3 Brazil Men's Underwear Market Revenues & Volume, By S, 2021-2031F |
6.3.4 Brazil Men's Underwear Market Revenues & Volume, By M, 2021-2031F |
6.3.5 Brazil Men's Underwear Market Revenues & Volume, By L, 2021-2031F |
6.3.6 Brazil Men's Underwear Market Revenues & Volume, By XL, 2021-2031F |
6.3.7 Brazil Men's Underwear Market Revenues & Volume, By XXL, 2021-2031F |
6.4 Brazil Men's Underwear Market, By Age Group |
6.4.1 Overview and Analysis |
6.4.2 Brazil Men's Underwear Market Revenues & Volume, By 15-25, 2021-2031F |
6.4.3 Brazil Men's Underwear Market Revenues & Volume, By 26-35, 2021-2031F |
6.4.4 Brazil Men's Underwear Market Revenues & Volume, By 46-55, 2021-2031F |
6.4.5 Brazil Men's Underwear Market Revenues & Volume, By 56-65, 2021-2031F |
6.4.6 Brazil Men's Underwear Market Revenues & Volume, By 65+, 2021-2031F |
6.5 Brazil Men's Underwear Market, By Sales Channel |
6.5.1 Overview and Analysis |
6.5.2 Brazil Men's Underwear Market Revenues & Volume, By Wholesalers/ Distributors, 2021-2031F |
6.5.3 Brazil Men's Underwear Market Revenues & Volume, By Hypermarkets/ Supermarkets, 2021-2031F |
6.5.4 Brazil Men's Underwear Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.5.5 Brazil Men's Underwear Market Revenues & Volume, By Multi-brand Stores, 2021-2031F |
6.5.6 Brazil Men's Underwear Market Revenues & Volume, By Online Retailers, 2021-2031F |
6.5.7 Brazil Men's Underwear Market Revenues & Volume, By Others, 2021-2031F |
7 Brazil Men's Underwear Market Import-Export Trade Statistics |
7.1 Brazil Men's Underwear Market Export to Major Countries |
7.2 Brazil Men's Underwear Market Imports from Major Countries |
8 Brazil Men's Underwear Market Key Performance Indicators |
8.1 Average order value (AOV) for men's underwear purchases |
8.2 Customer retention rate for repeat purchases |
8.3 Website traffic and engagement metrics for men's underwear category |
8.4 Social media engagement and influencer collaboration effectiveness |
8.5 Customer satisfaction scores for men's underwear products and services |
9 Brazil Men's Underwear Market - Opportunity Assessment |
9.1 Brazil Men's Underwear Market Opportunity Assessment, By Material Type, 2021 & 2031F |
9.2 Brazil Men's Underwear Market Opportunity Assessment, By Category, 2021 & 2031F |
9.3 Brazil Men's Underwear Market Opportunity Assessment, By Size, 2021 & 2031F |
9.4 Brazil Men's Underwear Market Opportunity Assessment, By Age Group, 2021 & 2031F |
9.5 Brazil Men's Underwear Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Brazil Men's Underwear Market - Competitive Landscape |
10.1 Brazil Men's Underwear Market Revenue Share, By Companies, 2024 |
10.2 Brazil Men's Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |