Market Forecast By Distribution Channel (Online, Offline), By Product Type (Equipment, Apparel and Shoes), By Sports Type (Bike, Outdoor, Tennis, Other Racket Sports, Running, Fitness, Football/Soccer, Other Team Sports) And Competitive Landscape
Product Code: ETC434038 | Publication Date: Nov 2022 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Brazil sports equipment and apparel market is expected to grow over the next few years. This growth is driven by the increasing popularity of sports, as well as the increasing spending on sporting goods and apparel by individuals and businesses. Additionally, the Brazilian athletes have traditionally been among the world’s best in many disciplines, including football (soccer), basketball, track and field, swimming, table tennis, weightlifting and others. Brazil has hosted several major international events—including the 1978 World Cup Football Tournament, the 1991 Pan American Games, the 2006 South American Football Championship and the 2007 Copa America Soccer Tournament—resulting in increased awareness of Brazilian sports brands and products around the world. The Brazil Sports Equipment and Apparel market is a part of Latin America sports equipment and apparel market and global sports equipment and apparel market.
According to 6Wresearch, the Brazil sports equipment and apparel market size is likely to witness growth during 2022-28. This growth is mainly attributed to expanding consumer base, increased spending on recreational activities such as travel and gaming, and continued focus on performance-enhancing products by athletes and fitness enthusiasts. Brazil is one of the fastest growing markets in this region owing to its high levels of participation in sports activities and favorable demographics such as large population base with growing purchasing power, young age group, increasing disposable income level, and increasing penetration of digital media among consumers.
In terms of sports type, the market is categorized into bike, outdoor, tennis, other racket sports, running, fitness, football/soccer and other team sports. The outdoor sport is likely to register the highest market share. This growth will be fuelled by increased demand from the domestic market, as well as foreign investment into the Brazilian market.
The Brazil sports equipment and apparel market is highly competitive. Players from other countries are increasingly investing in Brazil to gain an edge in the global market. This has led to increased prices for branded products and lower margins for manufacturers. However, the growing popularity of Brazilian sports teams overseas is giving Brazilian sportswear manufacturers a competitive edge abroad as well. Additionally, Brazil’s high inflation rate makes it difficult for companies to maintain price competitiveness. Despite this challenge, however, several Brazilian sportswear brands are among the top performers in global markets. These include Nike (NKE), Adidas AG (ADM), Puma SE (PUMA) and Reebok International Ltd (RKE). Further, sports equipment and apparel are the key components of Brazilian sportswear brands. These products include sports bras, compression pants, running shoes, soccer balls, cricket bats and other sporting goods. In addition to providing sporting goods and apparel, Brazilian sportswear companies also provide training and coaching services. Moreover, The Brazilian sports equipment and apparel market is dominated by domestic companies. However, there has been an increasing amount of investment from foreign companies into the Brazilian market over the past few years. This has resulted in a growth in competition between domestic players, which has led to price reductions for products across the board.
The occurrence of Covid-19 pandemic has resulted in a slowdown. However, the market has recovered gradually. The main drivers behind this growth include increasing participation in physical activity, as well as the increasing popularity of Brazilian sports teams overseas. Additionally, the country also hosts several important international tournaments, such as the Copa America and World Cup, which drives sales of sportswear and equipment. Furthermore, the country’s growing middle class is increasingly interested in sport and fitness, which contributes to the growth of the Brazil sports equipment and apparel market.
The report delivers a widespread study of the subsequent market segments:
By Distribution Channel
By Product Type
By Sports Type