| Product Code: ETC6529308 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Brunei intimate lingerie import market saw a significant shift in 2024, with top exporting countries being Singapore, Hong Kong, Malaysia, China, and Indonesia. Despite a high concentration level in 2023, the Herfindahl-Hirschman Index (HHI) remained at a high level in 2024. The industry experienced a sharp decline with a negative Compound Annual Growth Rate (CAGR) of -12.97% from 2020 to 2024, and a growth rate of -39.33% from 2023 to 2024. These figures suggest a challenging landscape for intimate lingerie imports in Brunei, indicating potential market adjustments and shifts in consumer preferences.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Intimate Lingerie Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Intimate Lingerie Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Intimate Lingerie Market - Industry Life Cycle |
3.4 Brunei Intimate Lingerie Market - Porter's Five Forces |
3.5 Brunei Intimate Lingerie Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Brunei Intimate Lingerie Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Brunei Intimate Lingerie Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about body positivity and self-care leading to a growing demand for intimate lingerie. |
4.2.2 Rising disposable income among the population, enabling them to spend more on luxury items like intimate lingerie. |
4.2.3 Influence of social media and fashion trends promoting a culture of self-expression through lingerie. |
4.3 Market Restraints |
4.3.1 Conservative societal norms and cultural beliefs limiting the acceptance and adoption of intimate lingerie. |
4.3.2 High import tariffs and taxes on luxury goods affecting the affordability and accessibility of premium intimate lingerie brands. |
5 Brunei Intimate Lingerie Market Trends |
6 Brunei Intimate Lingerie Market, By Types |
6.1 Brunei Intimate Lingerie Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Brunei Intimate Lingerie Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Brunei Intimate Lingerie Market Revenues & Volume, By Briefs, 2021- 2031F |
6.1.4 Brunei Intimate Lingerie Market Revenues & Volume, By Bras, 2021- 2031F |
6.1.5 Brunei Intimate Lingerie Market Revenues & Volume, By Shapewear, 2021- 2031F |
6.1.6 Brunei Intimate Lingerie Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Brunei Intimate Lingerie Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Brunei Intimate Lingerie Market Revenues & Volume, By Offline, 2021- 2031F |
6.2.3 Brunei Intimate Lingerie Market Revenues & Volume, By Online, 2021- 2031F |
7 Brunei Intimate Lingerie Market Import-Export Trade Statistics |
7.1 Brunei Intimate Lingerie Market Export to Major Countries |
7.2 Brunei Intimate Lingerie Market Imports from Major Countries |
8 Brunei Intimate Lingerie Market Key Performance Indicators |
8.1 Social media engagement metrics (likes, shares, comments) for intimate lingerie brands in Brunei. |
8.2 Percentage increase in online searches for intimate lingerie in Brunei. |
8.3 Growth in the number of boutique stores and online platforms offering a diverse range of intimate lingerie options in Brunei. |
9 Brunei Intimate Lingerie Market - Opportunity Assessment |
9.1 Brunei Intimate Lingerie Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Brunei Intimate Lingerie Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Brunei Intimate Lingerie Market - Competitive Landscape |
10.1 Brunei Intimate Lingerie Market Revenue Share, By Companies, 2024 |
10.2 Brunei Intimate Lingerie Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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