| Product Code: ETC6735725 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Ad Tech Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Ad Tech Market Revenues & Volume, 2021 & 2031F |
3.3 China Ad Tech Market - Industry Life Cycle |
3.4 China Ad Tech Market - Porter's Five Forces |
3.5 China Ad Tech Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.6 China Ad Tech Market Revenues & Volume Share, By Ad format, 2021 & 2031F |
3.7 China Ad Tech Market Revenues & Volume Share, By Device Platforms, 2021 & 2031F |
3.8 China Ad Tech Market Revenues & Volume Share, By End-user Industries, 2021 & 2031F |
4 China Ad Tech Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration rate in China |
4.2.2 Growing demand for personalized and targeted advertising |
4.2.3 Rise in mobile advertising spending in China |
4.3 Market Restraints |
4.3.1 Stringent regulations and policies related to data privacy and online advertising |
4.3.2 Intense competition among ad tech companies in China |
5 China Ad Tech Market Trends |
6 China Ad Tech Market, By Types |
6.1 China Ad Tech Market, By Platform |
6.1.1 Overview and Analysis |
6.1.2 China Ad Tech Market Revenues & Volume, By Platform, 2021- 2031F |
6.1.3 China Ad Tech Market Revenues & Volume, By Supply Side Platform (SSP), 2021- 2031F |
6.1.4 China Ad Tech Market Revenues & Volume, By Demand Side Platform (DSP), 2021- 2031F |
6.1.5 China Ad Tech Market Revenues & Volume, By Ad Exchange, 2021- 2031F |
6.1.6 China Ad Tech Market Revenues & Volume, By Data Management, 2021- 2031F |
6.2 China Ad Tech Market, By Ad format |
6.2.1 Overview and Analysis |
6.2.2 China Ad Tech Market Revenues & Volume, By Video Advertising, 2021- 2031F |
6.2.3 China Ad Tech Market Revenues & Volume, By Social Media, 2021- 2031F |
6.2.4 China Ad Tech Market Revenues & Volume, By Search Advertising, 2021- 2031F |
6.2.5 China Ad Tech Market Revenues & Volume, By Email, 2021- 2031F |
6.3 China Ad Tech Market, By Device Platforms |
6.3.1 Overview and Analysis |
6.3.2 China Ad Tech Market Revenues & Volume, By Desktop, 2021- 2031F |
6.3.3 China Ad Tech Market Revenues & Volume, By Mobile Devices and Smartphones, 2021- 2031F |
6.3.4 China Ad Tech Market Revenues & Volume, By Other Device Platforms, 2021- 2031F |
6.4 China Ad Tech Market, By End-user Industries |
6.4.1 Overview and Analysis |
6.4.2 China Ad Tech Market Revenues & Volume, By Retail and E-Commerce, 2021- 2031F |
6.4.3 China Ad Tech Market Revenues & Volume, By Healthcare, 2021- 2031F |
6.4.4 China Ad Tech Market Revenues & Volume, By BFSI Services (Hospitality, Tourism, Legal Services), 2021- 2031F |
6.4.5 China Ad Tech Market Revenues & Volume, By Telecommunications, 2021- 2031F |
7 China Ad Tech Market Import-Export Trade Statistics |
7.1 China Ad Tech Market Export to Major Countries |
7.2 China Ad Tech Market Imports from Major Countries |
8 China Ad Tech Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for ad tech platforms |
8.2 Click-through rates (CTR) for digital advertisements in China |
8.3 Adoption rate of programmatic advertising technology in the Chinese market |
9 China Ad Tech Market - Opportunity Assessment |
9.1 China Ad Tech Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.2 China Ad Tech Market Opportunity Assessment, By Ad format, 2021 & 2031F |
9.3 China Ad Tech Market Opportunity Assessment, By Device Platforms, 2021 & 2031F |
9.4 China Ad Tech Market Opportunity Assessment, By End-user Industries, 2021 & 2031F |
10 China Ad Tech Market - Competitive Landscape |
10.1 China Ad Tech Market Revenue Share, By Companies, 2024 |
10.2 China Ad Tech Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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