China Digital Signage Market Outlook (2023-2029) | Growth, Value, Revenue, Analysis, Segmentation, Trends, Size, Share, Industry & COVID-19 IMPACT

Market Forecast By Product Type (Display Screen, Content Player, Software, Kiosk), By Display Screen Type (Panel Based, True Color LED), By Panel Based Display Screen Technology (LED, OLED, QLED), By True Color Application (Indoor, Outdoor), By Pixel Pitch (Indoor, Outdoor), By Verticals (Commercial (office Spaces), Transportation, Retail, Hospitality, Healthcare, Entertainment (Sports, Cultural and Reality Events, Amusement Parks), Others (Education & BFSI)) And Competitive Landscape

Product Code: ETC371301 Publication Date: Aug 2022 Updated Date: May 2024 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

China Digital Signage Market Competition 2023

China Digital Signage market currently, in 2023, has witnessed an HHI of 1465, Which has increased slightly as compared to the HHI of 1409 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

 China Digital Signage Market Competition 2023

China Export Potential Assessment For Digital Signage Market (Values in USD Thousand)


China Export Potential Assessment For Digital Signage Market (Values in USD Thousand)

China Digital Signage Market | Country-Wise Share and Competition Analysis

In the year 2021, Vietnam was the largest exporter in terms of value, followed by Germany. It has registered a decline of -73.9% over the previous year. While Germany registered a decline of -86.36% as compared to the previous year. In the year 2017, Thailand was the largest exporter followed by Portugal. In terms of the Herfindahl Index, which measures the competitiveness of countries exporting, China has a Herfindahl index of 1001 in 2017 which signifies high competitiveness also in 2021 it registered a Herfindahl index of 1583 which signifies moderately concentrated in the market.

China Digital Signage Market | Country-Wise Share and Competition AnalysisChina Digital Signage Market - Export Market Opportunities

China Digital Signage Market - Export Market Opportunities

Topics Covered in the China Digital Signage Market Report

The China Digital Signage Market report thoroughly covers the market by product types, display screen type, panel based display screen technology, true color applications, pixel pitch, and verticals. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

The China Digital Signage Market Synopsis

The China Digital Signage Market is among the enormous markets in the country and is anticipated to rise effortlessly during the forecast period owing to the rising number of retail spaces and shopping malls due to which there is a high demand for digital signage.

According to 6Wresearch, the China Digital Signage Market size is estimated to grow during 2023-2029. The rising number of retail spaces and shopping malls due to which there is a high demand for digital signage. Such displays provide companies with a crucial way to grab their customers’ attention as well as promote their services and products. The rise of smart cities in the country also leads to a number of opportunities for this sector. Digital signage is proving to be a crucial means of delivering messages as local authorities in the market look to enhance communication with visitors and residents. The growth in e-commerce in the country is also a crucial factor that stimulates the China Digital Signage Market Growth. Digital signage offers retailers opportunities to develop engaging experiences which showcase their products and brands. Technological advancements like artificial intelligence (AI), Internet of Things (IoT), and cloud computing have made it easy to design interactive and sophisticated display content which helps in engaging people on a deeper level. The market is attaining growth and one key factor behind this growth is that it is part of China Digital Signage Market. Lack of awareness as well as understanding among businesses regarding digital signages, and high initial investment costs are the challenges the market in the country is facing.

COVID-19 Impact on China Digital Signage Market

The pandemic affected every industry in the world, including the Digital Signage Market in China. The outbreak resulted in a massive reduction in demand for digital signage products since businesses were forced to reduce their operations or shut down their operation. Many businesses had to postpone their digital signage projects owing to budget cuts as well as future uncertainty. However, as the situation became better and restrictions imposed on the country eased, there was a gradual recovery in the market. Businesses recognized the significance of investing in digital advertising in order to attract customers as people spend most of their time online. Moreover, various businesses started adopting digital signage solutions for communication purposes.

Key Players in China Digital Signage Industry

Some players that have become prominent in the market are:

  • LG Electronics Inc.
  • Samsung Electronics Co., Ltd.
  • NEC Corporation
  • Sony Corporation
  • Panasonic Corporation
  • Christie Digital Systems USA Inc.
  • Sharp Corporation
  • Barco NV, Leyard Optoelectronic Co. Ltd.,
  • BOE Technology Group Co. Ltd.

These players in the market are continuously striving towards technological advancements and innovations in order to meet growing customer demands and maintain their competitive edge at the same time.

Market by Product Type

According to Bhavya, Senior Research Analyst, 6Wresearch, the product type segment which is propelling in the market is the kiosk segment as there is a high demand for this type of segment in the market.

Market by Verticals

By verticals, the healthcare segment has dominated the market and is projected to retain its dominance over the market in the near future.

Key Attractiveness of the Report

  • COVID-19 Impact on the Market.
  • 10 Years Market Numbers.
  • Historical Data Starting from 2019 to 2022.
  • Base Year: 2022.
  • Forecast Data until 2029.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • China Digital Signage Market Outlook
  • Market Size of China Digital Signage Market, 2022
  • Forecast of China Digital Signage Market, 2029
  • Historical Data and Forecast of China Digital Signage Revenues & Volume for the Period 2019 - 2029
  • China Digital Signage Market Trend Evolution
  • China Digital Signage Market Drivers and Challenges
  • China Digital Signage Price Trends
  • China Digital Signage Porter's Five Forces
  • China Digital Signage Industry Life Cycle
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Product Type for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Display Screen for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Content Player for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Software for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Kiosk for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Display Screen Type for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Panel Based for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By True Color LED for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Panel Based Display Screen Technology for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By LED for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By OLED for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By QLED for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By True Color Application for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Indoor for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Outdoor for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Pixel Pitch for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Indoor for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Outdoor for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Verticals for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Commercial (office Spaces) for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Transportation for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Retail for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Hospitality for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Healthcare for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Entertainment (Sports, Cultural and Reality Events, Amusement Parks) for the Period 2019 - 2029
  • Historical Data and Forecast of China Digital Signage Market Revenues & Volume By Others (Education & BFSI) for the Period 2019 - 2029
  • China Digital Signage Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Display Screen Type
  • Market Opportunity Assessment By Panel Based Display Screen Technology
  • Market Opportunity Assessment By True Color Application
  • Market Opportunity Assessment By Pixel Pitch
  • Market Opportunity Assessment By Verticals
  • China Digital Signage Top Companies Market Share
  • China Digital Signage Competitive Benchmarking By Technical and Operational Parameters
  • China Digital Signage Company Profiles
  • China Digital Signage Key Strategic Recommendations

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Product Type

  • Display Screen
  • Content Player
  • Software
  • Kiosk

By Display Screen Type

  • Panel Based
  • True Color LED

By Panel Based Display Screen Technology

  • LED
  • OLED
  • QLE

By True Color Application

  • Indoor
  • Outdoor

By Pixel Pitch

  • Indoor
  • Outdoor

By Verticals

  • Commercial (Office Spaces)
  • Transportation
  • Retail
  • Hospitality
  • Healthcare
  • Entertainment (Sports, Cultural And Reality Events, Amusement Parks)
  • Others (Education & BFSI))
China Digital Signage Market: FAQs
The China Digital Signage Market is amongst the enormous markets in the country and is anticipated to rise effortlessly during the forecast period owing to the rising number of retail spaces and shopping malls due to which there is a high demand for digital signages.
Lack of awareness as well as understanding among businesses regarding digital signages, and high initial investment costs are the challenges the market in the country is facing.
Kye players that have dominance over the market are LG Electronics Inc. Samsung Electronics Co., Ltd., NEC Corporation, Sony Corporation, Panasonic Corporation, Christie Digital Systems USA Inc., Sharp Corporation, Barco NV, Leyard Optoelectronic Co. Ltd., and BOE Technology Group Co. Ltd.
The players in the market are continuously striving towards technological advancements and innovations in order to meet growing customer demands and maintain their competitive edge at the same time.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
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