Market Forecast By Product Type (Display Screen, Content Player, Software, Kiosk), By Display Screen Type (Panel Based, True Color LED), By Panel Based Display Screen Technology (LED, OLED, QLED), By True Color Application (Indoor, Outdoor), By Pixel Pitch (Indoor, Outdoor), By Verticals (Commercial (office Spaces), Transportation, Retail, Hospitality, Healthcare, Entertainment (Sports, Cultural and Reality Events, Amusement Parks), Others (Education & BFSI)) And Competitive Landscape
Product Code: ETC371301 | Publication Date: Aug 2022 | Updated Date: May 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
China Digital Signage market currently, in 2023, has witnessed an HHI of 1465, Which has increased slightly as compared to the HHI of 1409 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
In the year 2021, Vietnam was the largest exporter in terms of value, followed by Germany. It has registered a decline of -73.9% over the previous year. While Germany registered a decline of -86.36% as compared to the previous year. In the year 2017, Thailand was the largest exporter followed by Portugal. In terms of the Herfindahl Index, which measures the competitiveness of countries exporting, China has a Herfindahl index of 1001 in 2017 which signifies high competitiveness also in 2021 it registered a Herfindahl index of 1583 which signifies moderately concentrated in the market.
The China Digital Signage Market report thoroughly covers the market by product types, display screen type, panel based display screen technology, true color applications, pixel pitch, and verticals. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The China Digital Signage Market is among the enormous markets in the country and is anticipated to rise effortlessly during the forecast period owing to the rising number of retail spaces and shopping malls due to which there is a high demand for digital signage.
According to 6Wresearch, the China Digital Signage Market size is estimated to grow during 2023-2029. The rising number of retail spaces and shopping malls due to which there is a high demand for digital signage. Such displays provide companies with a crucial way to grab their customers’ attention as well as promote their services and products. The rise of smart cities in the country also leads to a number of opportunities for this sector. Digital signage is proving to be a crucial means of delivering messages as local authorities in the market look to enhance communication with visitors and residents. The growth in e-commerce in the country is also a crucial factor that stimulates the China Digital Signage Market Growth. Digital signage offers retailers opportunities to develop engaging experiences which showcase their products and brands. Technological advancements like artificial intelligence (AI), Internet of Things (IoT), and cloud computing have made it easy to design interactive and sophisticated display content which helps in engaging people on a deeper level. The market is attaining growth and one key factor behind this growth is that it is part of China Digital Signage Market. Lack of awareness as well as understanding among businesses regarding digital signages, and high initial investment costs are the challenges the market in the country is facing.
The pandemic affected every industry in the world, including the Digital Signage Market in China. The outbreak resulted in a massive reduction in demand for digital signage products since businesses were forced to reduce their operations or shut down their operation. Many businesses had to postpone their digital signage projects owing to budget cuts as well as future uncertainty. However, as the situation became better and restrictions imposed on the country eased, there was a gradual recovery in the market. Businesses recognized the significance of investing in digital advertising in order to attract customers as people spend most of their time online. Moreover, various businesses started adopting digital signage solutions for communication purposes.
Some players that have become prominent in the market are:
These players in the market are continuously striving towards technological advancements and innovations in order to meet growing customer demands and maintain their competitive edge at the same time.
According to Bhavya, Senior Research Analyst, 6Wresearch, the product type segment which is propelling in the market is the kiosk segment as there is a high demand for this type of segment in the market.
By verticals, the healthcare segment has dominated the market and is projected to retain its dominance over the market in the near future.
The report provides a detailed analysis of the following market segments: