| Product Code: ETC6747974 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
China import market for Moscato wine in 2024 continued to be dominated by key exporting countries such as Australia, Metropolitan France, Chile, Italy, and the USA. Despite a negative Compound Annual Growth Rate (CAGR) of -3.47% from 2020 to 2024, there was a notable surge in growth from 2023 to 2024 with a growth rate of 43.31%. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, highlighting the competitive landscape within the industry. The performance of these top exporting countries underscores the enduring popularity of Moscato wine among Chinese consumers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Moscato Wine Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Moscato Wine Market Revenues & Volume, 2021 & 2031F |
3.3 China Moscato Wine Market - Industry Life Cycle |
3.4 China Moscato Wine Market - Porter's Five Forces |
3.5 China Moscato Wine Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 China Moscato Wine Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 China Moscato Wine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of Chinese consumers |
4.2.2 Growing preference for sweet and light wines among younger consumers |
4.2.3 Rising demand for imported wines in China |
4.2.4 Government initiatives to promote wine consumption and tourism |
4.3 Market Restraints |
4.3.1 High competition from other wine varieties in the Chinese market |
4.3.2 Stringent regulations and tariffs on imported wines |
4.3.3 Challenges in distribution and logistics for imported wines |
5 China Moscato Wine Market Trends |
6 China Moscato Wine Market, By Types |
6.1 China Moscato Wine Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 China Moscato Wine Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 China Moscato Wine Market Revenues & Volume, By Moscato Bianco, 2021- 2031F |
6.1.4 China Moscato Wine Market Revenues & Volume, By Moscato Rosa, 2021- 2031F |
6.1.5 China Moscato Wine Market Revenues & Volume, By Moscato Giallo, 2021- 2031F |
6.1.6 China Moscato Wine Market Revenues & Volume, By Others, 2021- 2031F |
6.2 China Moscato Wine Market, By Sales Channel |
6.2.1 Overview and Analysis |
6.2.2 China Moscato Wine Market Revenues & Volume, By Restaurants and Bars, 2021- 2031F |
6.2.3 China Moscato Wine Market Revenues & Volume, By Winery, 2021- 2031F |
6.2.4 China Moscato Wine Market Revenues & Volume, By Liquor Stores, 2021- 2031F |
6.2.5 China Moscato Wine Market Revenues & Volume, By Online Retail, 2021- 2031F |
6.2.6 China Moscato Wine Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.2.7 China Moscato Wine Market Revenues & Volume, By Others, 2021- 2031F |
7 China Moscato Wine Market Import-Export Trade Statistics |
7.1 China Moscato Wine Market Export to Major Countries |
7.2 China Moscato Wine Market Imports from Major Countries |
8 China Moscato Wine Market Key Performance Indicators |
8.1 Number of wine tastings and events featuring moscato wine in China |
8.2 Online search volume for moscato wine in Chinese search engines |
8.3 Number of wine education courses or workshops focusing on moscato wine in China |
8.4 Percentage increase in the number of wine bars or restaurants offering moscato wine on their menus |
8.5 Growth in the number of social media influencers or celebrities promoting moscato wine in China |
9 China Moscato Wine Market - Opportunity Assessment |
9.1 China Moscato Wine Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 China Moscato Wine Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 China Moscato Wine Market - Competitive Landscape |
10.1 China Moscato Wine Market Revenue Share, By Companies, 2024 |
10.2 China Moscato Wine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here