China Shaving and Hair Removal Products Market (2025-2031) | Trends, Size, Value, Outlook, Share, Companies, Growth, Forecast, Analysis, Revenue & Industry

Market Forecast By Product Types (Shave Gels, Shave Foams, Shaving and Hair Removal Creams, Sprays, Lotions, Waxes, Wax Strips), By End-Users (Salon, Personal Use) And Competitive Landscape

Product Code: ETC024221 Publication Date: Jun 2023 Updated Date: Jan 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

China Shaving and Hair Removal Products Market Highlights

Report Name China Shaving and Hair Removal Products Market
Forecast period 2025-2031
CAGR 6%
Growing Sector Personal grooming

Topics Covered in the China Shaving and Hair Removal Products Market Report

China Shaving and Hair Removal Products Market report thoroughly covers the market - By Product Types,  By End user. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

China Shaving and Hair Removal Products Market Synopsis

China Shaving and Hair Removal Products Market is poised for considerable growth, propelled by several key factors. Foremost among these is the increasing consumer inclination towards personal grooming, which is no longer confined to metropolitan areas but is rapidly spreading to smaller cities and rural communities. Rising disposable income levels are enabling more people to invest in premium grooming products, while urbanization continues to introduce a broader segment of the population to global grooming standards. The impact of Western grooming trends and the shift towards more sustainable and efficient products are also crucial in shaping market dynamics. As a result, companies are focusing on product advancements and marketing innovations to meet the ever-evolving demands of consumers, underscoring a vibrant future for the market.

According to 6Wresearch, the China Shaving and Hair Removal Products Market is anticipated to grow steadily, reaching a CAGR of 6% during the forecast period 2025-2031. This growth is primarily driven by increasing awareness of personal grooming and hygiene among consumers, coupled with a rising disposable income that allows for higher spending on personal care products. Urbanization and the influence of Western grooming trends further bolster market expansion. However, challenges such as intense competition from local and international brands, combined with consumer preference for cost-effective products, pose potential hurdles to sustaining the China Shaving and Hair Removal Products Market Growth trajectory.

To address these challenges, companies are investing in product innovation and marketing strategies that emphasize quality, convenience, and sustainability. The rise of e-commerce platforms also offers a critical avenue for reaching a broader customer base, particularly in remote regions. Additionally, collaborations with online influencers and brand ambassadors have become effective in gaining consumer trust and expanding market reach. Despite ongoing challenges, the industry remains poised for growth, driven by continuous demand for grooming products and evolving consumer preferences.

China Shaving and Hair Removal Products Market Trends

The market for shaving and hair removal products is witnessing several emerging trends that reflect evolving consumer preferences and technological advancements. Firstly, there is an increasing inclination towards eco-friendly and sustainable products. Consumers are becoming more environmentally conscious, and brands are responding by developing products that minimize waste and use sustainable materials. Secondly, the rise of e-commerce platforms has transformed purchasing behaviors, as more consumers are opting to buy grooming products online due to convenience and variety.

Additionally, personalization is becoming a key trend, with brands offering customizable products and targeted solutions to cater to individual skin types and hair removal needs. This is complemented by the integration of advanced technology in grooming devices, such as innovations that offer precision and safety features. Lastly, there is a growing popularity of subscription-based models, providing consumers with regular replenishment of their preferred grooming products. These trends indicate a dynamic and rapidly evolving market landscape in country’s personal grooming sector.

Investment Opportunities in the China Shaving and Hair Removal Products Market

  • Eco-Friendly and Sustainable Products: Investing in brands that focus on developing sustainable and environmentally friendly grooming products can capture the growing consumer demand for eco-conscious choices.
  • E-Commerce Expansion: With the rise of online shopping, opportunities exist for investing in digital platforms and logistics that enhance the distribution and reach of shaving and hair removal products.
  • Personalization and Customization: Supporting brands that offer tailored solutions and personalized grooming products can tap into the increasing trend of consumers seeking customized experiences.
  • Technology-Driven Innovations: Backing companies that develop advanced grooming devices with features like precision and safety enhancements can be highly profitable, catering to tech-savvy consumers.
  • Subscription-Based Models: Investing in subscription services can provide a steady revenue stream and build consumer loyalty by ensuring regular product replenishment.
  • Market Entry by International Brands: There is potential for investment in facilitating the entry of international grooming brands into the Chinese market, leveraging local partnerships and market knowledge to navigate regulatory and cultural landscapes.

Leading Players in the China Shaving and Hair Removal Products Market

The China shaving and hair removal products market share is dominated by several key players who have established strong brand recognition and market presence. Procter & Gamble, with its Gillette brand, is a frontrunner, offering a wide range of razors and shaving solutions specifically tailored for the Chinese consumer. H-CON Energy Co., Ltd. has made significant strides with its line of innovative electric shavers and trimmers, capturing tech-savvy individuals.

Philips is another major competitor, known for its advanced grooming devices that combine functionality with cutting-edge technology. Harbor City, a prominent local brand, has gained market favor with its affordable yet high-quality hair removal products. These players, among others, continue to shape the market dynamics by adapting to consumer needs and preferences, driving innovation, and expanding their product lines to meet the diverse demands of the market.

Government Regulations

In the China shaving and hair removal products market, government regulations play a significant role in shaping business operations and ensuring consumer safety. The regulatory framework involves strict guidelines that manufacturers must adhere to, especially concerning product safety, labeling, and advertising.

For instance, the State Administration for Market Regulation (SAMR) enforces safety standards requiring all cosmetic and personal care products, including shaving and hair removal items, to undergo rigorous testing and obtain necessary certifications before entering the market. Products must clearly list their ingredients, and any claims made in marketing and packaging need to be substantiated to prevent misleading consumers.

Additionally, the China Food and Drug Administration (CFDA) mandates that companies register and obtain licenses for both domestic and imported cosmetic products. This ensures compliance with health and safety standards. For example, international brands entering the Chinese market must align with these regulations, adapting their formulations or packaging to meet local requirements.

These regulations not only safeguard consumers but also encourage fair competition by setting a level playing field, fostering innovation, and ensuring that only quality products reach the market. As a result, companies operating within this sector must remain vigilant and proactive in compliance to maintain their market position and reputation.

Future Insights of the China Shaving and Hair Removal Products Market

China Shaving and Hair Removal Products Market is poised for substantial growth, marked by continued innovation and consumer-driven trends. Key factors propelling this trajectory include the increasing integration of smart technology into grooming products, offering features such as connectivity and personalized experiences. The rise of artificial intelligence and the Internet of Things (IoT) will play a pivotal role in developing advanced grooming solutions.

Additionally, sustainability will remain at the forefront as consumers demand eco-friendly products and packaging, prompting companies to adopt greener practices. The expansion of e-commerce will further enhance accessibility, allowing both established brands and new entrants to reach a broader demographic. Furthermore, the ongoing alignment with global grooming standards and trends will ensure that the Chinese market remains dynamic and competitive, offering lucrative opportunities for innovation and investment.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Shaving and Hair Removal Creams to Dominate the Market- By Product Types

According to Kapil, Senior Research Analyst, 6Wresearch, the dominant segment in the China Shaving and Hair Removal Products Market is expected to be shaving and hair removal creams. This category leads the market thanks to its convenience and ease of use, catering to consumers seeking quick and effective solutions. The creams' ability to provide smooth results without irritation has made them particularly appealing to a broad range of users, supporting their sustained growth within the market. 

Personal Use to Dominate the Market- By End User

In the China Shaving and Hair Removal Products Market, the personal use segment is anticipated to dominate due to rising consumer interest in home grooming solutions. This segment is propelled by rising consumer preferences for home grooming solutions, driven by the convenience and cost-effectiveness it offers compared to salon services. The proliferation of e-commerce has also enhanced accessibility, enabling consumers to explore a wide range of products tailored for personal use.

Key Attractiveness of the Report

  • 10 Years of Market Numbers.
  • Historical Data Starting from 2021 to 2024.
  • Base Year: 2024
  • Forecast Data until 2031.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • China Shaving and Hair Removal Products Market Outlook
  • Market Size of China Shaving and Hair Removal Products Market, 2024
  • Forecast of China Shaving and Hair Removal Products Market, 2031
  • Historical Data and Forecast of China Shaving and Hair Removal Products Revenues & Volume for the Period 2021 - 2031
  • China Shaving and Hair Removal Products Market Trend Evolution
  • China Shaving and Hair Removal Products Market Drivers and Challenges
  • China Shaving and Hair Removal Products Price Trends
  • China Shaving and Hair Removal Products Porter's Five Forces
  • China Shaving and Hair Removal Products Industry Life Cycle
  • Historical Data and Forecast of China Shaving and Hair Removal Products Market Revenues & Volume By Product Types for the Period 2021 - 2031
  • Historical Data and Forecast of China Shaving and Hair Removal Products Market Revenues & Volume By Shave Gels for the Period 2021 - 2031
  • Historical Data and Forecast of China Shaving and Hair Removal Products Market Revenues & Volume By Shave Foams for the Period 2021 - 2031
  • Historical Data and Forecast of China Shaving and Hair Removal Products Market Revenues & Volume By Shaving and Hair Removal Creams for the Period 2021 - 2031
  • Historical Data and Forecast of China Shaving and Hair Removal Products Market Revenues & Volume By Sprays for the Period 2021 - 2031
  • Historical Data and Forecast of China Shaving and Hair Removal Products Market Revenues & Volume By Lotions for the Period 2021 - 2031
  • Historical Data and Forecast of China Shaving and Hair Removal Products Market Revenues & Volume By Waxes for the Period 2021 - 2031
  • Historical Data and Forecast of China Shaving and Hair Removal Products Market Revenues & Volume By Wax Strips for the Period 2021 - 2031
  • Historical Data and Forecast of China Shaving and Hair Removal Products Market Revenues & Volume By End-Users for the Period 2021 - 2031
  • Historical Data and Forecast of China Shaving and Hair Removal Products Market Revenues & Volume By Salon for the Period 2021 - 2031
  • Historical Data and Forecast of China Shaving and Hair Removal Products Market Revenues & Volume By Personal Use for the Period 2021 - 2031
  • China Shaving and Hair Removal Products Import Export Trade Statistics
  • Market Opportunity Assessment By Product Types
  • Market Opportunity Assessment By End-Users
  • China Shaving and Hair Removal Products Top Companies Market Share
  • China Shaving and Hair Removal Products Competitive Benchmarking By Technical and Operational Parameters
  • China Shaving and Hair Removal Products Company Profiles
  • China Shaving and Hair Removal Products Key Strategic Recommendations

Markets Covered

The market report has been segmented and sub segmented into the following categories: 

By Product Types

  • Shave Gels
  • Shave Foams
  • Shaving and Hair Removal Creams
  • Sprays
  • Lotions
  • Waxes
  • Wax Strips

By End-Users

  • Salon
  • Personal Use

China Shaving and Hair Removal Products Market (2025-2031): FAQs

The market is driven by increased consumer demand for innovative and eco-friendly grooming products, the integration of smart technologies, and the expansion of e-commerce platforms facilitating broader reach.
Intense competition and price sensitivity remain significant challenges, as well as the need for constant innovation to meet changing consumer preferences and regulatory demands.
The Chinese government implements strict safety and quality standards, encourages sustainable manufacturing, and supports domestic production through subsidies and tax incentives, influencing how companies operate in the market.
Advancements in smart technology, artificial intelligence, and the IoT are crucial, as they enable the creation of personalized and efficient grooming solutions that appeal to tech-savvy consumers.
The demand for eco-friendly products is prompting companies to focus on sustainable formulations and packaging, shaping product development and marketing strategies to meet consumer and regulatory expectations.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 China Shaving and Hair Removal Products Market Overview
3.1 China Country Macro Economic Indicators
3.2 China Shaving and Hair Removal Products Market Revenues & Volume, 2021 & 2031F
3.3 China Shaving and Hair Removal Products Market - Industry Life Cycle
3.4 China Shaving and Hair Removal Products Market - Porter's Five Forces
3.5 China Shaving and Hair Removal Products Market Revenues & Volume Share, By Product Types, 2021 & 2031F
3.6 China Shaving and Hair Removal Products Market Revenues & Volume Share, By End-Users, 2021 & 2031F
4 China Shaving and Hair Removal Products Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraints
5 China Shaving and Hair Removal Products Market Trends
6 China Shaving and Hair Removal Products Market, By Types
6.1 China Shaving and Hair Removal Products Market, By Product Types
6.1.1 Overview and Analysis
6.1.2 China Shaving and Hair Removal Products Market Revenues & Volume, By Product Types, 2021 - 2031F
6.1.3 China Shaving and Hair Removal Products Market Revenues & Volume, By Shave Gels, 2021 - 2031F
6.1.4 China Shaving and Hair Removal Products Market Revenues & Volume, By Shave Foams, 2021 - 2031F
6.1.5 China Shaving and Hair Removal Products Market Revenues & Volume, By Shaving and Hair Removal Creams, 2021 - 2031F
6.1.6 China Shaving and Hair Removal Products Market Revenues & Volume, By Sprays, 2021 - 2031F
6.1.7 China Shaving and Hair Removal Products Market Revenues & Volume, By Lotions, 2021 - 2031F
6.1.8 China Shaving and Hair Removal Products Market Revenues & Volume, By Waxes, 2021 - 2031F
6.2 China Shaving and Hair Removal Products Market, By End-Users
6.2.1 Overview and Analysis
6.2.2 China Shaving and Hair Removal Products Market Revenues & Volume, By Salon, 2021 - 2031F
6.2.3 China Shaving and Hair Removal Products Market Revenues & Volume, By Personal Use, 2021 - 2031F
7 China Shaving and Hair Removal Products Market Import-Export Trade Statistics
7.1 China Shaving and Hair Removal Products Market Export to Major Countries
7.2 China Shaving and Hair Removal Products Market Imports from Major Countries
8 China Shaving and Hair Removal Products Market Key Performance Indicators
9 China Shaving and Hair Removal Products Market - Opportunity Assessment
9.1 China Shaving and Hair Removal Products Market Opportunity Assessment, By Product Types, 2021 & 2031F
9.2 China Shaving and Hair Removal Products Market Opportunity Assessment, By End-Users, 2021 & 2031F
10 China Shaving and Hair Removal Products Market - Competitive Landscape
10.1 China Shaving and Hair Removal Products Market Revenue Share, By Companies, 2024
10.2 China Shaving and Hair Removal Products Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer
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