China Whiskey Market (2022-2028) | Size, Share, Analysis, Trends, Growth, Revenue, Forecast, Value, Industry, Outlook & COVID-19 IMPACT

China Whiskey Market Synopsis

The China whiskey market has been growing rapidly in recent years. The growth is driven by rapid economy growth, and increasing disposable income. Further, the Chinese government has been cracked down on corruption, and giving gifts of alcohol is now seen as less acceptable and whiskey is seen as a more sophisticated option. Moreover, the market has witnessed rising instances of people drinking whiskey in China. This is partly due to the influence of Western culture, but also because Chinese people are becoming more knowledgeable about different types of alcohol. They are no longer just drinking baijiu, but are exploring other options. The China whiskey market is still relatively small compared to the overall alcohol market in China. However, it is growing rapidly and is anticipated to retain the same growth trajectory in future. Additionally, players are adopting innovative growth strategy in the market and are focusing on the evolving market dynamics to enhance their share in the China whiskey industry.

According to 6Wresearch, the China Whiskey Market size is likely to witness growth during 2022-2028. The growth is spurred by the growing middle-class population and their rising disposable incomes are the major drivers of the market. The growing popularity of whiskey among young people is also driving the market. Moreover, the favorable government policies regarding the import of foreign alcohol products are also supporting the growth of the market. 

Market Analysis By Product Type

In terms of whiskey type, the market is categorized into single malt, blended, grain, and others. The single malt segment is expected to register the maximum share of the market due to its premium quality and taste. Preference for premium whiskey brands is a key trend observed in the China whiskey market in recent years.

Market Analysis By Distribution Channel

In terms of distribution channel, the market is classified into online channel and offline channel. The offline mode is again categorized into supermarkets/hypermarkets, liquor stores, and others. The online channel is projected to register the highest market share over the coming years as a result of rising number of online alcohol retailers in China.

Market Analysis By Government Regulations

The China whiskey market is subject to a number of regulations. These regulations safeguard the consumers and ensure that only high-quality products are sold. First, all whiskey products must be approved by the China National Food and Drug Administration (CFDA) before they can be sold. This approval process ensures that only products that meet safety and quality standards are sold in China. Second, all whiskey products must be labeled in Mandarin. This requirement ensures that consumers can understand the product they are buying. Third, all whiskey products must be sold in sealed containers. This requirement helps to prevent tampering and helps in quality control. Fourth, all whiskey products must be stored in a cool, dry place. This helps in retaining the quality of the whiskey.

COVID-19 Impact on the China Whiskey Market 

The outbreak of Coronavirus pandemic has resulted in a slowdown in the growth of the market. Lockdown were imposed throughout the country which resulted in halt in the production process. The entire supply chain was disrupted. However, the market growth has gained momentum in recent years and this development is likely to continue in upcoming years.

Major Companies in the Market 

Major key players operating in the China Whiskey Market are:

• Kweichow Moutai Co., Ltd.
• Wuliangye Yibin Co

Key Attractiveness of the Report

• COVID-19 Influence on the Market.
• 10 Years of Market Data.
• Historical Numbers Ranging from 2018 to 2021.
• Base Year: 2021.
• Market Forecast Data until 2028.
• Key Performance Indicators Influencing the Market.
• Key Developments and Projects.

Key Highlights of the Report:

• China Whiskey Market Outlook
• Market Size of China Whiskey Market, 2021
• Forecast of China Whiskey Market, 2028
• Historical Data and Forecast of China Whiskey Revenues & Volume for the Period 2018 - 2028
• China Whiskey Market Trend Evolution
• China Whiskey Market Drivers and Challenges
• China Whiskey Price Trends
• China Whiskey Porter's Five Forces
• China Whiskey Industry Life Cycle
• Historical Data and Forecast of China Whiskey Market Revenues & Volume By Product Type for the Period 2018 - 2028
• Historical Data and Forecast of China Whiskey Market Revenues & Volume By American Whisky for the Period 2018 - 2028
• Historical Data and Forecast of China Whiskey Market Revenues & Volume By Irish Whisky for the Period 2018 - 2028
• Historical Data and Forecast of China Whiskey Market Revenues & Volume By Scotch Whisky for the Period 2018 - 2028
• Historical Data and Forecast of China Whiskey Market Revenues & Volume By Canadian Whisky for the Period 2018 - 2028
• Historical Data and Forecast of China Whiskey Market Revenues & Volume By Others for the Period 2018 - 2028
• Historical Data and Forecast of China Whiskey Market Revenues & Volume By Distribution Channel for the Period 2018 - 2028
• Historical Data and Forecast of China Whiskey Market Revenues & Volume By On-trade for the Period 2018 - 2028
• Historical Data and Forecast of China Whiskey Market Revenues & Volume By Off-trade for the Period 2018 - 2028
• China Whiskey Import Export Trade Statistics
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Distribution Channel
• China Whiskey Top Companies Market Share
• China Whiskey Competitive Benchmarking By Technical and Operational Parameters
• China Whiskey Company Profiles
• China Whiskey Key Strategic Recommendations

Markets Covered

The report provides a comprehensive study of the subsequent market segments:

By Product Type

• American Whiskey
• Irish Whiskey
• Scotch Whiskey
• Canadian Whiskey
• Others

By Applications

• On-Trade
• Off-Trade

China Whiskey Market: FAQs